How to Make Sure You're Serving the Right Students

You've probably heard about 'Ideal Customer Avatar' and how you need to do research before building your course... but I'm willing to bet there's a chance you're not doing it right. When it comes to knowing your ideal students, many exercises have you stop after demographics and behaviors, but in this week's episode, I'm taking things further and sharing two more elements to bring to the table if you really want to know your ideal avatar.