3DLANES

Similar to last week. What brought Zodiac to this point? By the way, have you found any at Ross? Let me know.

It might seem that I like beating on a dead horse, but it is not that. This comes from passion hahaha. What leadership decisions brought VW to this point?

Last episode we saw what brands made this OEM to brand transition. Today we focus on Squale.

Brand resurrections are a trend, and I wanted to get some examples of these. They are more common than we think.

Another good analysis is the change between OEM to brand, another very common switch, if we pay attention to the industries.

This has been a hot topic but now that the dust has settled, wanted to give my dos centavos.

A quick review of two headlines I saw these past two weeks. Two companies in different situations. One might be asked to produce more while the other one might be having to reduce the SKUs they produce.

Today we discuss how brands get Competitive Advantage and if it is sustainable. Relevance and Scarcity give them the advantage but repeatability, transferability and durability help them sustain it.

Today we go over examples of watch, car and photography companies that had POTENTIAL to earn higher rate of profit than its direct competitors, but didn’t.

Last time we spoke about how cameras, watches and cars are globalized products. But this time, Audi's CEO said that the global product is dead, what?! What does he mean with that?

What does the "Made In..." stamp on the products you buy mean to you? Is it a positive thing or a negative connotation? Does it even matter anymore?