How do you drink your instant coffee? If you’re like most of the world, you fill your mug with milk and sugar to sweeten the taste.

By adding milk and sugar to your instant, you helped bring new growers - and consumers - into coffee, but arguably contributed to a crisis that left hundreds of thousands of people malnourished.

In this fourth episode of A History of Coffee, Jonathan and James explore how the popularity of instant coffee dramatically alters the balance of power amongst coffee growing countries. Coffee as a global commodity takes on a life of its own, sweeping millions of farmers into a race to the bottom.

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A History of Coffee is a collaboration between James Harper of the Filter Stories - Coffee Documentaries podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’.

Visit Jonathan’s Instagram (https://bit.ly/37eMS3F) and Twitter (https://bit.ly/3jNr9ou)

& James’ Filter Stories Instagram (https://bit.ly/2Mlkk0O) and Twitter (https://bit.ly/3baTsJk)

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Apple Podcasts: http://apple.co/3jY42aJ

Castbox: http://bit.ly/38sXdcH

Read Jonathan’s book, ‘Coffee: A Global History’ here: https://amzn.to/3dihAfU

Listen to other coffee documentaries on James’ Filter Stories podcast: https://bit.ly/3ajoT5e

Coffee and brewing equipment featured in this episode

1930 and 2020 “World Blend” roasted by Smiths Coffee (UK): http://bit.ly/3rtR2g1

Comandante hand grinder: http://bit.ly/3qmTSCN

Sage electric grinder: http://bit.ly/2Zf3NyC

How does Perfect Moose detect what kind of milk is in the pitcher? Click here to find out.

Join me at World of Coffee Dubai, 18-20 January. Grab your tickets here.

What does the Marco MilkPal look like to you? WALL-E? Something Steve Jobs would be proud of? Check it out here.