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What is the right price for coffee? This episode shows what the journey of price discovery looks like from the perspective of a coffee farmer.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business - agronomy, processing, fermentation, storage, quality, sales - and lays out what the best farms are actually doing.
Related podcast episodes:
Lucia:
#64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?"
James:
Filter Stories: The Hard Business of Selling Beautiful Coffee
Follow us through our newsletters and Social media:
Lucia’s Newsletter
James’s Newsletter
Lucia Instagram
James’ Filter Stories Instagram
People mentioned in the episode:
Resources:
Cover art: Nick Hafner
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT water+more | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores the strange world of the C market, where movements in the Brazilian currency or rebels boarding a random container ship decide the worth of a Colombian farmer's coffee. Yet specialty coffee still uses this number to price the coffees it says are anything but a commodity.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business - agronomy, processing, fermentation, storage, quality, sales - and lays out what the best farms are actually doing.
Related podcast episodes:
Lucia:
#64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?"
James:
Filter Stories: The Hard Business of Selling Beautiful Coffee
Follow us through our newsletters and Social media:
Lucia’s Newsletter
James’s Newsletter
Lucia Instagram
James’ Filter Stories Instagram
People mentioned in the episode:
Resources:
Cover art: Nick Hafner
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores what a trade show actually feels like for a farmer who flew in on money his community pooled together, why a sausage dog opened a door that hundreds of cold emails couldn't, and why learning English may be a better investment for a farmer than a longer fermentation.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Related podcast episodes:
Lucia:
James:
Follow us through our newsletters and Social media:
Lucia’s Newsletter
James’s Newsletter
Lucia Instagram
James’ Filter Stories Instagram
People mentioned in the episode:
Resources:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores why specialty coffee is a luxury business that runs on story more than flavour.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Related podcast episodes:
Lucia:
James:
Follow us through our newsletters and Social media:
Lucia’s Newsletter
James’s Newsletter
Lucia Instagram
James’ Filter Stories Instagram
People mentioned in the episode:
Resources:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores why 30 cents a kilo is trivial for a large farm and unaffordable for a small one, the strange power imbalance that lets roasters define quality when nobody asks a winemaker what yeast they used, and how producers can talk to buyers who think starter cultures are cheating.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Please spread the word about Filter Stories!
Follow us on Instagram - James (@filterstoriespodcast) and Lucia (@lluciasolis) - and tag us in an Instagram story.
Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter
Stay up to date with Lucia through her newsletter
Write a review on Apple Podcasts
Leave a 5 star rating on Spotify
Support James’ work directly by buying him a coffee at Ko-fi.com/FilterStories
Related podcast episodes:
Lucia:
James:
People mentioned in the episode:
Resources:
Lucia's Favorite Tools:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores why the specialty industry's obsession with exotic processing is a dangerous signal for farmers, five ways commercial microbes can make a farm more money, and what a well-run fermentation looks like on farms of very different sizes.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Please spread the word about Filter Stories!
Follow us on Instagram - James (@filterstoriespodcast) and Lucia (@lluciasolis) - and tag us in an Instagram story.
Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter
Stay up to date with Lucia through her newsletter
Write a review on Apple Podcasts
Leave a 5 star rating on Spotify
Support James’ work directly by buying him a coffee at Ko-fi.com/FilterStories
Related podcast episodes:
Lucia:
James:
People mentioned in the episode:
Resources:
Lucia's Favorite Tools:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores why coffee is only fifteen years into a fermentation revolution that wine and bread went through millennia ago, what's actually happening inside the tank when microbes multiply into billions on their own, and why farmers who used to ferment as fast as possible are now trying to do the opposite.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Please spread the word about Filter Stories!
Follow us on Instagram - James (@filterstoriespodcast) and Lucia (@lluciasolis) - and tag us in an Instagram story.
Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter
Stay up to date with Lucia through her newsletter
Write a review on Apple Podcasts
Leave a 5 star rating on Spotify
Support James’ work directly by buying him a coffee at Ko-fi.com/FilterStories
Related podcast episodes:
Lucia:
James:
People mentioned in the episode:
Resources:
Lucia's Favorite Tools:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores how just a handful of cheap instruments can ensure quality is reproducible year-on-year, and the wastewater crisis poisoning rivers behind picture-perfect coffee farms.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Please spread the word about Filter Stories!
Follow us on Instagram - James (@filterstoriespodcast) and Lucia (@lluciasolis) - and tag us in an Instagram story.
Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter
Stay up to date with Lucia through her newsletter
Write a review on Apple Podcasts
Leave a 5 star rating on Spotify
Support James’ work directly by buying him a coffee at Ko-fi.com/FilterStories
Related podcast episodes:
Lucia:
James:
People mentioned in the episode:
Resources:
Lucia's Favorite Tools:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores the simple drying mistakes that compromise months of careful work, and the low-cost fixes that protect a coffee's shelf life and flavour.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Please spread the word about Filter Stories!
Follow us on Instagram - James (@filterstoriespodcast) and Lucia (@lluciasolis) - and tag us in an Instagram story.
Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter
Stay up to date with Lucia through her newsletter
Write a review on Apple Podcasts
Leave a 5 star rating on Spotify
Support James’ work directly by buying him a coffee at Ko-fi.com/FilterStories
Related podcast episodes:
Lucia:
James:
People mentioned in the episode:
Resources:
Lucia's Favorite Tools:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
This episode explores why chasing avant-garde processing before nailing the basics is a trap for most producers, the brutal economics behind selectively picking and ways to sort coffee cherries in the wet mill.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Please spread the word about Filter Stories!
Follow us on Instagram - James (@filterstoriespodcast) and Lucia (@lluciasolis) - and tag us in an Instagram story.
Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter
Stay up to date with Lucia through her newsletter
Write a review on Apple Podcasts
Leave a 5 star rating on Spotify
Support James’ work directly by buying him a coffee at Ko-fi.com/FilterStories
Related podcast episodes:
Lucia:
James:
People mentioned in the episode:
Resources:
Lucia's Favorite Tools:
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
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