Jimi Day is the CEO of FM3 Marketing who is responsible for events such as Optima Search for the Ultimate Street Car, Holley’s LS Fest, Ford Fest, Moparty, Roadkill Nights, and many more. In this episode, Jimi tells us how an early banking career led him to starting the ultimate automotive marketing company. We talk about the early years of Optima Search for the Ultimate Street Car as well as cover each of the upcoming Holley events.