As negotiators, when we are trying to sell something the one thing that we all want to do is to avoid falling into any traps during our next negotiation.  

However, the problem that we all face is that no matter what  negotiation styles or negotiating techniques  we are using, traps can be  difficult to spot and even harder to avoid. 

If we can learn what they  look like and how we can avoid them, then we can boost our chances of  being able to reach the deal that we want with the other side.