On the podcast today we have Andrew Palmer. Andrew has been in the WordPress space for many years as a product owner and open source advocate. He founded and later sold Elegant Marketplace, and more recently is the co-founder of Bertha.ai, which is a WordPress plugin which assists you in creating text content directly in the WordPress admin. We get into how you can create AI content and when it’s suitable to do so. Can you rely on the text that’s created and hand over complete editorial control to the plugin, or does the generated content still need human intervention? We also dig into some aspects of AI which have people concerned. Are we going to become too reliant on AI tools, and will they put copywriters out of work? Will people create content simply to swamp the search engines and make it harder for truly important information to rise to the top?