In America they are called zip codes in Australia they call them post codes.  Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.
 

Your customers are not everywhere as a matter of fact, if you really check it out. You'll notice that the vast majority of your audience is probably concentrated in a fairly narrow geographic area.
My guest Ross, shared a case study where his client was targeting a large geographic area and discovered almost 93% of his clients came from within a very small radius of his business.

In America they are called zip codes in Australia they call them post codes. Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages. Your customers are not everywhere as a matter of fact, if you really check it out. You'll notice that the vast majority of your audience is probably concentrated in a fairly narrow geographic area. My guest Ross, shared a case study where his client was targeting a large geographic area and discovered almost 93% of his clients came from within a very small radius of his business.

In America they are called zip codes in Australia they call them post codes.&nbsp; Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.
&nbsp;

Your customers are not everywhere as a matter of fact, if you really check it out. You'll notice that the vast majority of&nbsp;your audience is probably concentrated in a fairly narrow geographic area.
My guest Ross, shared a case study where his client was targeting a large geographic area and discovered almost 93% of his clients came from within a very small radius of his business.

#405 - Use Your Customer Postcode - Ross Keating

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#405 - Use Your Customer Postcode - Ross Keating

#405 - Use Your Customer Postcode - Ross Keating

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