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In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive. 

Mike goes deep on why marketing, sales, and retention strategies alone aren’t enough, and how building a high-performing team with clear standards can transform your fitness business. You’ll discover: 

• Why 81% of gyms fail in their first year (and how to avoid it)
• How to get the right people in the right seats in your business
• How to tie compensation to outcomes
• How to raise your team’s standards so they self-correct, execute consistently, and win
• Why NLP and effective communication can unlock buy-in from your staff and members

If you’ve ever struggled with marketing campaigns that flop, team members who aren’t fully bought in, or retention issues that drain your profits, this episode is a must-watch. Subscribe to Behind Gym Doors for more real conversations with top fitness industry leaders who’ve built million-dollar gyms and businesses.

Check out Michael Benso’s Sweat Success Podcast:    / @sweatsuccesspodcast   👉

Download Mike’s new book, The Standard, here: https://a.co/d/atZ70dA 👉 Join the next GSDCON fitness business conference: https://gsdcon.com/