If your leads are “bad” but you aren’t publishing solid organic content regularly, you're missing a key part of your marketing plan.

Why should complete strangers give you the time of day? They don’t know you, like you or trust you. 

The solution: Use organic content to build trust before your conversation starts. Leads who have already seen your face, your business and your happy clients will be much more inclined to respond when you reach out and offer help. And when they need help, they’ll come to you first.

In this episode of "Run a Profitable Gym," gym owner and marketing expert Kieran O’Dwyer joins host Mike Warkentin to present a simple but incredibly effective four-post content cycle fitness entrepreneurs can use over and over to warm leads fast. 

If you follow Kieran’s detailed instructions, you’ll build trust, earn better leads and dramatically improve conversion rates in the sales office.

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"The Golden Hour" by Chris Cooper

Gym Owners United

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0:43 - Are there bad leads?

5:32 - Great organic marketing

7:54 - Social-media content plan

19:29 - Content production and AI

24:08 - Next-level content

Want to get 30 new leads for your gym in 30 days without spending a dime on ads?

Today on “Run a Profitable Gym,” Chris Cooper walks you through 10 proven no-ad tactics for generating more leads—including selling by chat, making "5130 posts," actively generating client referrals and creating lead magnets.

Chris breaks down each tactic step by step, showing you how to use them to start more conversations, generate interest and bring in clients organically.

You might decide to try all 10 or go all-in on just one. The key is to take action, track your results and repeat what works. 

If you’re a gym owner who’s tired of chasing after leads and coming up empty, tune in now and grab your free guide in Gym Owners United, using the link below. 

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01:13 - Sell by chat & 5130

04:08 - Generate referrals 

09:38 - Old leads & former members

12:44 - Happy clients & lead magnets

15:33 - Host a seminar or event

Growing a gym from $800 to $25,000 per month doesn’t happen by accident.

Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills.

In this episode of “Run a Profitable Gym,” Ian breaks down the five skills that fueled his gym’s growth: objective reflection, focus, tact, forward thinking and an abundance mindset.

Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helped him eliminate distractions and dial in on the work that moves his business forward.

Practicing tact has empowered him to better handle tough conversations, and he’s used forward thinking to plan for long-term growth.

Finally, by adopting an abundance mindset, he’s become more confident in his gym’s ability to provide value to clients—and ensure they see that value.

Tune in to learn how to apply these skills and grow your gym.

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“The Golden Hour”

Gym Owners United

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02:25 - Objective reflection

05:05 - Improving focus

09:10 - Tact and de-escalation

13:02 - Forward thinking

17:34 - Abundance mindset

Here’s a hard truth: You might be the main reason your gym isn't more successful.

Today on “Run a Profitable Gym,” Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits:

- Focus
- Objective reflection
- Tactful action
- Forward thinking
- Cultivating an abundance mindset

He also explains why knowledge alone isn’t enough and provides practical tips for honing these skills and applying them to your business.

You’ll learn how to better handle tough conversations, make proactive decisions and develop a mindset that fosters long-term success.

Tune in to learn how to master these skills and remove the ceiling on your gym's growth.

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Gym Owners United

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03:23 - Focus and do the work

6:52 - Objective reflection

10:05 - Tact and de-escalation

14:12 - Forward thinking and problem solving

16:18 - An abundance mindset

As a gym owner, you understand the value of coaching. In fitness and business, the right coach will accelerate your success.

In this episode of “Run a Profitable Gym,” Chris Cooper leads you through a simple exercise for finding the best business mentor for you.

You’ll be prompted to reflect on wins throughout your life and identify coaching styles that helped you achieve them. 

Chris also explains some of the most common mistakes gym owners make when choosing a business coach and shares tips for ensuring you find someone who can actually deliver the results you need.

By the end of the episode, you’ll know what to look for in your ideal mentor.

Use the link below to download your Mentor Match Worksheet.

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Mentor Match Worksheet

Gym Owners United

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02:33 - Reflect on your wins

04:27 - Who were your coaches?

06:32 - Identify leadership styles

07:56 - Look for common themes

11:14 - Find the right mentor

Today on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results.

He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn’t—for gym owners at different stages of growth.

Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to accomplish them, and you'll receive all the accountability and assistance you need to take action. A mentor will help you score quick wins, learn to focus, grow your gym and improve your lifestyle.

When Two-Brain mentees reach $100,000 in annual earnings, they gain access to a mastermind group full of high-level mentors and elite gym owners who provide peer support, networking, brainstorming and experienced-based advice. This group meets four times a year in person, and outside subject-matter experts are brought in to provide coaching on specific aspects of entrepreneurialism.

Tune in if you’re ready to make faster progress, avoid costly mistakes and use your gym to build the life you’ve always wanted!

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Gym Owners United

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00:43 - Mentorship and coaching

04:51 - 1-on-1 mentorship at Two-Brain

7:40 - Masterminds: pros and cons

12:13 - Group coaching: pros and cons

16:26 - Roundtables: pros and cons

20:17 - Choosing the right model

Hari Singh, owner of CrossFit NYC, has found a unique way to add value for his members and grow his revenue: Hyrox training.

In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Hari as he shares how he successfully implemented Hyrox training at one of the world’s oldest CrossFit affiliates—earning himself a spot on Two-Brain's Top 10 leaderboard for revenue.

Hari explains how this additional revenue stream has differentiated his gym from the competition, filled dead hours and created more opportunities for client retention.

He also dives into the logistics: how to set up the program, determine pricing and market it to members and non-members.

If you’re looking for creative ways to maximize revenue, tune in to hear tips from a 20-year gym owner.

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Gym Owners United

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00:50 - Create, develop & market

08:25 - CrossFit NYC's space

11:47 - CrossFit NYC program details

20:07 - Retention play for general members

25:02 - On-ramp at CrossFit NYC

What separates gyms that are generating more than $68,000 every month from the rest?

In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for monthly revenue and lays out the exact strategies these gym owners are using to create long-term, sustainable growth.

Some of their tactics include:

- Creating value for clients by consistently over-delivering on services.
- Adjusting offerings to maximize revenue per square foot.
- Focusing on high-ticket services such as personal training, small-group training and on-ramp.
- Working with a mentor to build systems that produce steady, predictable growth.

Listen to hear all the insights from these top performers and then take action to boost your gym’s revenue. 

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Gym Owners United

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02:00 - Two-Brain high scores

05:37 - What are the leaders doing?

09:20 - Gym owner quotes

19:15 - Hyrox as a revenue stream

21:00 - Final thoughts from Chris

In 2022, Indiana gym owner Vel Bates attended the Two-Brain Summit and left with a new mindset that transformed his business.

In this episode of “Run a Profitable Gym,” Vel shares how the welcoming community and actionable advice shared at the event helped him take the leap into mentorship.

He details the changes he’s made with the help of his mentor, Peter Brasovan,  such as cleaning up systems and building marketing funnels, and how the adjustments have improved his confidence and his revenue.

Vel has since made the Top 10 leaderboard for marketing and sales metrics, a testament to his growth as a gym owner.

If you’re a gym owner who wants to make positive changes in your business, come to the 2025 Two-Brain Summit. Tickets are $300 off through Jan. 31. Get them via the link below.

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Two-Brain Summit Tickets

Gym Owners United

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01:18 - Not a client? Why attend?

02:54 - Why sign up for mentorship?

05:45 - What mentorship did for Vel’s business

09:21 - Mentors hold you accountable

11:39 - No. 1 reason to go

The 2025 Two-Brain Summit will inspire and equip fitness professionals to make a difference in their clients’ lives—in other words, to Help Best.

In this episode of “Run a Profitable Gym,” Chris Cooper provides a sneak peek into this year’s summit for gym owners and coaches, happening June 7-8 in Chicago.

He walks through the action-packed itinerary, starting with morning workouts featuring Rogue equipment and coaching from Jason Khalipa and other top pros. Coop also runs through the workshops that will happen in two rooms—one for owners and another specifically for fitness coaches.

Special guests will include Joey Coleman, bestselling author of “Never Lose a Customer Again,” and Jonathan Goodman, owner of the Personal Trainer Development Center and author of the newly released book “The Obvious Choice.” Also taking the stage are Mayhem Nation and Bill Parisi of Parisi Speed School, as well as several of Two-Brain’s elite mentors.

On the coaches side, Khalipa and the NCFIT crew have 2.5 hours to get trainers moving in a hands-on, high-energy coaching workshop.

Tune in to hear the full schedule. Then use the link below to get your tickets before prices go up on Feb. 1.

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Two-Brain Summit Tickets

Gym Owners United

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0:59 - This year’s theme

2:56 - What to expect 

6:24 - Owners: speakers & workshops

18:36 - Coaches: speakers & workshops 

25:31 - Why bring your coaches?