Unleash’d Strength Gym generates 15 times as many leads as the average fitness facility and sets eight times as many appointments.

In this episode of “Run a Profitable Gym,” owner Joseph Strada reveals the tactics that produce 200 leads and 60 sales appointments per month.

He walks through his marketing funnels, explaining how he earns leads through organic social media outreach, paid Meta ads and referral-driven events such as monthly pancake breakfasts.

Each funnel includes a systemized, VA-driven follow-up process that turns interest into booked appointments instead of lost leads.

Joseph also explains how he improved his online presence by auditing his website and optimizing his gym’s Google Business Profile to boost SEO.

Two-Brain teaches clients to build and operate four marketing funnels that produce high-value clients regularly. If you aren't turning leads into members, analyze your funnels and remove the clogs fast—a mentor can help.

Use the link below to find out how to use the Prescriptive Model to close sales and get results for clients.

Also linked below: “Help First” by Chris Cooper

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The Prescriptive Model

"Help First"

Gym Owners United

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2:57 - Lead-generation strategies

15:02 - Automations and hiring a VA

22:15 - Optimizing show rates

27:35 - Sales process and closing

30:25 - Advice for gym owners

Most coaching gyms add just five clients a month—but the world’s best fitness facilities are consistently adding more than 20 with stellar sales systems.

In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind top-performing marketing funnels, and he reveals which tactics landed these owners on our Top 10 leaderboards, from instant lead follow-up to simplified booking procedures, consistent organic marketing, airtight lead nurture and sales practice reps.

You’ll also learn how mentors help gym owners identify weak spots in their funnels and tighten their systems so they can add large numbers of ideal clients month after month.

Tune in to discover exactly how elite gyms around the world are generating more leads, booking more appointments, increasing show rates and closing more high-value sales.

Get Coop’s “Generate 30 New Leads in 30 Days” guide in Gym Owners United, linked below.
 
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1:49 - Marketing and sales leaders

7:33 - Strong systems

10:37 - Lead nurture

11:49 - Events and niches

13:00 - Consistency and tracking metrics

The fastest way to figure out what people want is by asking the right clients the right questions.

Today, Mike Warkentin sits down with gym owner Toni Roy of Breathe CrossFit to break down how the Pumpkin Plan transformed her business.

Following the steps, Toni created a list of clients who bring her the most joy and a second list with her highest-value clients. Typically, a gym owner circles the clients on both lists to ID the members they want to replicate. In Toni's case, the groups had zero overlap.

This insight pushed her to rethink her offerings and create a hybrid membership built around CrossFit, personal training and nutrition—a combo that delivers better results for clients and boosts average revenue per member.

Now, regular Goal Review Sessions allow her to continue the conversation: She can catch problems early, celebrate successes and upgrade prescriptions to serve clients better.

Toni also gives a behind-the-scenes look at the new-moms group she developed with her Two-Brain mentor. The support-centered program is already turning into a relationship-building referral funnel.

Tune in to learn how to identify your best clients, provide more value and grow your revenue.

Use the link below to buy your tickets to the 2026 Two-Brain Summit and hear from Pumpkin Plan creator Mike Michalowicz!

Get the exact questions to ask in your Seed Client interviews via the link below!

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Two-Brain Summit Tickets

Seed Client Interview Questions

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1:46 - Using The Pumpkin Plan

6:14 - Ask what clients want

10:09 - Increased ARM

13:28 - Tips for doing the exercise

16:29 - Taking action with a mentor

You won’t build a successful gym by guessing what people want. You just can't read minds—but every entrepreneur tries to do that, and it's costly.

Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper provides the simple fix: Start using the “just ask method"—a proven way to boost every single metric in your gym.

Chris walks through exactly which questions you must ask to improve your gym’s marketing, sales, retention, pricing, ROI on expenses, staff development and net owner benefit.

The key insight: Don't guess; just ask.

For example, you might assume clients want a kettlebell class because you love kettlebells. If you meet with clients and ask what they want, you might discover 10 of them are training for running events, and you have a prime opportunity to boost average revenue per member with a race prep program.

Or perhaps you can't hold onto staff people. What if you ask what they want to earn and accomplish, then show them how to do it? They'll stay longer and allow you to focus on building the business as the CEO.

Watch to discover the questions top gym owners ask to improve every key performance indicator and build incredibly profitable businesses.

Get Coop’s “Exactly What to Say” guide in Gym Owners United, linked below.

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Gym Owners United

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0:01 - Stop guessing & just ask

5:17 - Improve your marketing & sales

13:25 - Boost client retention & value

17:53 - Cut expenses & pay yourself more

25:13 - Payoff of the “just ask” method

In 2015, Corey Lewis expanded to a second gym before he was ready. He ended up with two failing locations instead of one thriving facility.

This mistake nearly sunk his business. Now, as a Two-Brain mentor, Corey helps gym owners avoid feels-good-in-the-moment traps that come with severe long-term consequences.

In this episode, Corey joins Mike Warkentin to break down some of the most costly mistakes gym owners make:

✅ Expanding before systems are in place.
✅ Promoting staff too quickly.
✅ Abdicating instead of delegating.
✅ Discounting rates.
✅ Chasing shiny objects instead of caring for "the golden goose."

Corey explains how mentorship helps gym owners see past emotion to make decisions based on data.

For example, if a gym owner is avoiding a much-needed rate increase, Corey will run the numbers, lay out the plan and provide accountability. He's successfully guided dozens of Two-Brain clients through this process: None lost all their members, and all made more money.

Don't make mistakes that will take years to fix. And don't avoid correcting your errors because you don't have a plan. Get help, make smart decisions and reach your Perfect Day sooner.

Use the link below to get free tools to help you run a profitable gym!

Don't have a gym yet? Start one with help from Two-Brain—just click the link below.

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Free Tools

Start a Gym

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2:33 - Expanding too soon

5:44 - No systems and poor retention

10:17 - Promoting staff who aren’t ready

13:09 - How to avoid costly mistakes

20:59 - Resources to start a gym

Just because a decision feels good now doesn’t mean it’s the right one for your gym’s long-term success.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down 12 choices that seem smart in the moment but can sabotage a gym's profitability down the line.

He explains how mistakes such as paid-in-full deals and monthly discounts erode value and bleed out revenue, and he shares how short-term conveniences, such as hiring friends or subleasing to trainers, create downstream operational headaches.

You’ll hear how ego-driven decisions to criticize competitors or train to be the best athlete in your gym steal focus from the systems that actually grow revenue.

Coop also discusses retention and pricing errors, and he explains how three major growth traps—expanding too early, trying to serve everyone and buying failing gyms—create more problems than they solve.

Tune in to learn the sustainable strategies top gyms use to avoid these mistakes and make smart decisions that pay dividends for decades.

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Gym Owners United

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1:23 - Discount death spiral

8:07 - Staff and space nightmares

14:40 - Ego-driven mistakes

21:33 - Retention and pricing errors

24:50 - Growth without foundation

How do you turn 13 leads per month into sustainable gym growth?

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and chief marketing officer John Franklin analyze new data from Two-Brain's 2025 “State of the Industry” guide and show you how to use it to grow your gym in 2026.

John, who is also co-founder of Kilo, explains why most gyms still struggle to get enough leads, what high performers do differently and how to make the most of every lead.

The pair dig into the numbers behind pricing, sales and average revenue per member, and they list simple changes gym owners can make to dramatically increase revenue.

To help you close more sales at your gym, Chris and John role-play common scenarios, demonstrating how to handle objections—such as timing, price and spousal concerns—and help clients take action.

They also provide tips to help you survive the slowest months of the year so you stop getting crushed by seasonality.

Watch this episode, then take action to generate more leads and add more clients to your gym every month. 

If you want to dig deeper into the numbers, download the full “State of the Industry” report for free via the link below.

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State of the Industry

Gym Owners United

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1:08 - Lead generation and nurture

12:38 - Seasonality and planning

18:07 - Live sales role-play

30:03 - Pricing strategies and psychology

41:42 - Sustainable gym ownership

A year from now, your gym will be better or worse. That is a hard truth. 

And “better” doesn’t happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today.

To help you thrive next year, Two-Brain founder Chris Cooper shares the exact annual plan he's using at his gym, Catalyst. It's 12 months of simple, battle-tested activities that will:

✅ Improve retention.
✅ Produce leads and new clients.
✅ Generate revenue.
✅ Boost average revenue per member.
✅ Reduce stress.
✅ Inspire and retain staff.
✅ Put more cash in your personal bank account.

Customize Coop's plan or use it verbatim. But get something in place right now so you control your destiny in 2026.

To get Coop's "Essential 12-Month Gym-Building Plan for 2026"—including a customizable event calendar—use the link below to send him a DM through our Gym Owners United group.

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👉 Message Coop here: Gym Owners United

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0:01 - Intro

3:43 - January, February, March

14:32 - April, May, June

27:17 - July, August, September

35:09 - October, November, December

40:22 - Grow your gym in 2026

Why is youth training the fastest-growing segment in fitness?

Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with youth performance expert Bill Parisi to analyze the explosion in sports and fitness training for kids.

Over the last 35 years, Bill has built a network of more than 100 Parisi Speed Schools, with most locations averaging $20,000 in revenue per month while operating only four to five hours per day.

In this episode, Bill explains how NIL (name, image and likeness) deals have motivated parents to invest in training: Top college quarterbacks now earn seven figures!

He also discusses the pros and cons of early specialization for young athletes and compares average metrics from youth-training gyms and the fitness industry as a whole.

To help gym owners capitalize on demographic shifts, Bill and Chris share practical strategies: how to use events to generate referrals, how to balance seasonal variations in retention, and how to hire and keep quality coaches.

Check out this episode to discover how youth training could boost your gym's revenue and help you create a greater impact in your community.

To get more gym business data on demographics, rates and revenue, use the link below to download Two-Brain’s 2025 “State of the Industry” report.

Links

"State of the Industry"

Gym Owners United

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1:01 - Why youth training is exploding

12:04 - The early specialization debate

19:45 - Youth training metrics

33:28 - Retention in a seasonal business

37:41 - Hiring & retaining quality coaches

What does it take to earn the top spot on Two-Brain’s revenue leaderboard?

In this episode of “Run a Profitable Gym,” host Mike Warkentin interviews gym owner Brandon Stratton to discuss the upgrades and operational systems that have allowed Bell House Training Co. to gross $1.2 million annually.

Brandon explains how a strategic rebrand, smart price adjustments and the removal of outdated discounts produced an immediate 10-15% revenue jump with minimal member attrition.

You’ll learn how Bell House keeps churn low with strong client follow-up systems, proactive communication and workflows designed to catch consistency dips before they become cancellations.

Brandon also shares how community-driven marketing brings in high-quality clients, how he manages seasonal attendance swings and why mentorship gives him the clarity he needs to find solutions faster.

Tune in to hear about the tactics that support a top-grossing gym—and learn how you can use them to increase revenue and help more people in your own business.

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Gym Owners United

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0:35 - Brandon’s revenue streams

8:39 - Causes of revenue increase

13:41 - Goal: help more people

18:39 - His biggest challenges

22:50 - Why get a mentor?