How do you turn 13 leads per month into sustainable gym growth?

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and chief marketing officer John Franklin analyze new data from Two-Brain's 2025 “State of the Industry” guide and show you how to use it to grow your gym in 2026.

John, who is also co-founder of Kilo, explains why most gyms still struggle to get enough leads, what high performers do differently and how to make the most of every lead.

The pair dig into the numbers behind pricing, sales and average revenue per member, and they list simple changes gym owners can make to dramatically increase revenue.

To help you close more sales at your gym, Chris and John role-play common scenarios, demonstrating how to handle objections—such as timing, price and spousal concerns—and help clients take action.

They also provide tips to help you survive the slowest months of the year so you stop getting crushed by seasonality.

Watch this episode, then take action to generate more leads and add more clients to your gym every month. 

If you want to dig deeper into the numbers, download the full “State of the Industry” report for free via the link below.

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State of the Industry

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1:08 - Lead generation and nurture

12:38 - Seasonality and planning

18:07 - Live sales role-play

30:03 - Pricing strategies and psychology

41:42 - Sustainable gym ownership

A year from now, your gym will be better or worse. That is a hard truth. 

And “better” doesn’t happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today.

To help you thrive next year, Two-Brain founder Chris Cooper shares the exact annual plan he's using at his gym, Catalyst. It's 12 months of simple, battle-tested activities that will:

✅ Improve retention.
✅ Produce leads and new clients.
✅ Generate revenue.
✅ Boost average revenue per member.
✅ Reduce stress.
✅ Inspire and retain staff.
✅ Put more cash in your personal bank account.

Customize Coop's plan or use it verbatim. But get something in place right now so you control your destiny in 2026.

To get Coop's "Essential 12-Month Gym-Building Plan for 2026"—including a customizable event calendar—use the link below to send him a DM through our Gym Owners United group.

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0:01 - Intro

3:43 - January, February, March

14:32 - April, May, June

27:17 - July, August, September

35:09 - October, November, December

40:22 - Grow your gym in 2026

Why is youth training the fastest-growing segment in fitness?

Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with youth performance expert Bill Parisi to analyze the explosion in sports and fitness training for kids.

Over the last 35 years, Bill has built a network of more than 100 Parisi Speed Schools, with most locations averaging $20,000 in revenue per month while operating only four to five hours per day.

In this episode, Bill explains how NIL (name, image and likeness) deals have motivated parents to invest in training: Top college quarterbacks now earn seven figures!

He also discusses the pros and cons of early specialization for young athletes and compares average metrics from youth-training gyms and the fitness industry as a whole.

To help gym owners capitalize on demographic shifts, Bill and Chris share practical strategies: how to use events to generate referrals, how to balance seasonal variations in retention, and how to hire and keep quality coaches.

Check out this episode to discover how youth training could boost your gym's revenue and help you create a greater impact in your community.

To get more gym business data on demographics, rates and revenue, use the link below to download Two-Brain’s 2025 “State of the Industry” report.

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"State of the Industry"

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1:01 - Why youth training is exploding

12:04 - The early specialization debate

19:45 - Youth training metrics

33:28 - Retention in a seasonal business

37:41 - Hiring & retaining quality coaches

What does it take to earn the top spot on Two-Brain’s revenue leaderboard?

In this episode of “Run a Profitable Gym,” host Mike Warkentin interviews gym owner Brandon Stratton to discuss the upgrades and operational systems that have allowed Bell House Training Co. to gross $1.2 million annually.

Brandon explains how a strategic rebrand, smart price adjustments and the removal of outdated discounts produced an immediate 10-15% revenue jump with minimal member attrition.

You’ll learn how Bell House keeps churn low with strong client follow-up systems, proactive communication and workflows designed to catch consistency dips before they become cancellations.

Brandon also shares how community-driven marketing brings in high-quality clients, how he manages seasonal attendance swings and why mentorship gives him the clarity he needs to find solutions faster.

Tune in to hear about the tactics that support a top-grossing gym—and learn how you can use them to increase revenue and help more people in your own business.

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0:35 - Brandon’s revenue streams

8:39 - Causes of revenue increase

13:41 - Goal: help more people

18:39 - His biggest challenges

22:50 - Why get a mentor?

Good news! Revenue is up in gyms worldwide from 2024 to 2025.

And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue.

He shares insights from mentors working with these top-performing gym owners and highlights common strategies: tracking key metrics, implementing strong retention systems and using the Prescriptive Model to sell high-value services.

You’ll notice these gyms didn’t boost revenue with fancy marketing tactics or Black Friday sales. Instead, they reached the Top 10 by building strong systems and using sustainable, proven revenue-generation tactics.

Watch for the full breakdown of strategies used by top-grossing gyms and then start working toward your next revenue goal today.

Get the latest “State of the Industry” guide via the link below and find out how your gym compares to thousands around the world.

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"State of the Industry"

Gym Owners United

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0:01 - Intro

1:18 - Top 10 revenue

8:05 - Track metrics & do the work

11:19 - Systems for scaling

14:32 - Your next steps

This episode features important visuals. For the best experience, watch it on YouTube.

Gym owners, if you need more clients, this training is for you.

In this detailed video, Two-Brain Business founder Chris Cooper breaks down his bulletproof system for fixing your leads problem forever by creating a never-ending stream of people who are eager to join your gym.

You’ll learn the exact strategies top gyms use to keep their sales pipelines full—and even receive plug-and-play lead-nurture scripts that convert curiosity into commitment.

With step-by-step directions, Coop shows you how to set up four marketing funnels that will consistently attract gym leads year round:

🗣️ The Referral Funnel—Turn your best clients into recruiters through structured conversations and personal connections.
📝 The Content Funnel—Share helpful, trust-building material that attracts people who already need your help.
📱 The Organic Social Media Funnel—Post consistently to highlight your community and spark real conversations.
🚀 The Paid Ads Funnel—Use targeted campaigns to amplify what’s already working and bring in a steady stream of new leads.

Plus, to ensure you take action, Chris teaches you his Golden Hour strategy: You'll learn how to set up a daily plan that will help you stay focused, create content and make marketing a habit.

Tune in to learn how to stop constantly chasing leads and start controlling your pipeline with repeatable systems used by thousands of successful gyms worldwide.

Want a free copy of all seven worksheets from this training? Send Coop a DM via the link below.

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1:06 - Part 1: Maximize Sales From Your Leads

5:53 - Lead Nurture Scripts

8:03 - Booking Best Practices
 
19:16 - Worksheet #1: Lead Nurture Checklist

19:27 - Part 2: Get More Leads
 
20:17 - The Referral Funnel
 
22:37 - Worksheet #2: Seed Client Exercise
 
24:43 - Worksheet #3: Affinity Marketing Cheat Sheet
 
38:15 - The Content Funnel
 
47:20 - Worksheet #4: What to Write About
 
49:57 - Worksheet #5: Golden Habits Checklist
 
50:09 - The Organic Social Media Funnel
 
51:29 - Worksheet #6: What to Post Where
 
58:34 - Worksheet #7: Sell-by-Chat Review
 
59:00 - The Paid Ads Funnel

The skills you’ve learned through fitness training can help you grow your business—if you know how to apply them.

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why workout habits directly translate to gym ownership and entrepreneurialism.

Every gym owner already has 11 critical fitness skills, such as resilience, adaptability, discipline and virtuosity, and Coop provides a plan to use those assets to grow your business.

Coop also details his simple Golden Hour habit—doing one thing every day to grow your business before doing anything else. This daily period of focused effort can transform your gym the same way daily training transforms your body.

Tune in to learn how to employ skills you already have and build a stronger, more profitable gym.

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2:06 - Habits, resilience & virtuosity 

9:58 - Progressive overload & recovery

12:57 - Measurement, coaching & feedback

20:33 - Accountability & adaptability

22:39 - Long-term vision & hope

The data every gym owner needs is finally here! 

Two-Brain's sixth annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper.

The free 72-page guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2026.

How long are gyms keeping clients, and what's driving retention?

What's the difference between big group, small group and one-on-one training, and why does this matter for your bottom line? 

How many members should you have before hiring your first coach? Why hasn’t coach pay increased despite rising gym revenues?

How do you survive the November to December slump and capitalize on the January rush? Should you invest in paid ads, or are there smarter ways to grow? 

And, of course, how much are gym owners making?

This episode is all about trends, surprises, best practices and actionable takeaways from the data. 

Get the guide and use it to build a profitable fitness business. Download the brand-new “State of the Industry” report via the link below!

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"State of the Industry" Report

Gym Owners United

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0:00 - Intro and guide overview

4:10 - Background on Chris and Two-Brain

15:16 - Retention and churn

19:48 - Gym growth by client count

25:19 - Millionaire gym owners

28:14 - CrossFit’s impact and future

41:58 - Big group, small group and one-on-one

59:49 - Cost to open a CrossFit gym

1:06:51 - Tips for paid ads

1:17:27 - Seasonal gym trends

1:33:07 - Two-Brain Summit

1:34:13 - Coach pay and development

How many clients should your gym have? What should you charge? When’s the best time to run classes?

In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehensive analysis of stats from gyms around the world, including thousands of Wodify clients.

Chris is joined by Wodify’s CEO, Brendan Rice, to discuss what the numbers reveal about gym performance as we move into 2026.

They discuss trends in retention, attendance and profitability, and they share how top-performing gyms are increasing average revenue per member while cutting discounts.

Chris and Brendan also talk about the shift toward small-group training, why fewer offerings often lead to higher profits, and how gyms can use this year’s data to set smarter goals for 2026.

Tune in, get the facts and use them to build a stronger, more profitable gym. 

Want the real numbers behind gym success? Grab the brand-new “State of the Industry” guide via the link below.

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State of the Industry 2025

Gym Owners United

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3:49 - The retention magic number

8:21 - Class times in high demand

15:22 - Class sizes & small group option

22:59 - Headcount & revenue per member

36:20 - Demographic shift opportunity

If you want to improve lead flow, add more high-value clients and generate more revenue, these three simple words can work wonders: “Bring a friend.”

In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Braeden Cordts shares his secrets for using bring-a-friend events to replicate his very best clients and grow his membership.

Braeden walks through his plan to get red-hot leads into a workout at Kôr Fitness & Performance in Minnesota, and then he lays out his air-tight follow-up process for turning those leads into clients. The final step: He uses a system to ensure every new member he recruits is a source of future referrals.

Braeden's plan has produced amazing results: He's increased his membership nearly tenfold in just four years.

Tune in to hear the full breakdown, then schedule your own bring-a-friend event to add clients and revenue before the end of 2025.

Need an extra cash boost? Get the free “Year-End Revenue” guide in Gym Owners United, linked below.

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2:29 - Process for bring-a-friend events

6:45 - Bring-a-friend workout example

8:12 - What to do after the workout

13:15 - How to follow up with leads

19:58 - Mind-blowing gym metrics