CrossFit founder Greg Glassman is back with a new project: MetFix.

In this exclusive interview on “Run a Profitable Gym,” Two-Brain Business CEO Chris Cooper gets the inside story on Glassman’s latest venture—a program designed to attack chronic disease through its focus on metabolic health.

Glassman explains why he believes sugar is public enemy No. 1, how broken science has misled the fitness industry and why MetFix is in a position to address problems that CrossFit can’t.

He also shares his thoughts on the failures of modern education and why changing one life at a time is the only way to win the war on metabolic dysfunction.

Greg discusses MetFix’s potential applications in hospitals, schools and CrossFit affiliates, and he clarifies the relationship between MetFix and CrossFit.

This is a conversation you can’t miss. Tune in to hear more about MetFix and get Greg Glassman’s unfiltered take on health and nutrition.

To learn more about MetFix, visit the link below.

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MetFix

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00:11 - How to teach nutrition to a 6-year-old

21:50 - Getting proactive about health

38:04 - How Greg teaches his kids science

48:11 - Joy from teaching

01:17:45 - Greg’s closing thoughts

This episode features important visuals. For the best experience, watch it on YouTube.

Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it.

This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours.

Coop holds nothing back. You'll see the entire Two-Brain mentorship system.

Stage 1 is all about increasing revenue, Stage 2 is where you systemize your business, and Stage 3 is where you take clear steps to build a legacy and live your Perfect Day.

In this detailed video, you'll also get to work through six essential exercises with Chris. He'll teach you how to find and replicate your best clients, learn to read a profit-and-loss statement, acquire new clients fast, and more.

If you've ever wondered how mentorship for gym owners works, this video is the answer. A thousand fitness entrepreneurs around the world are using this exact system right now to build profitable gyms that help them live the way they want to live.

Watch the video, and when you're ready to talk about a precise plan to help you earn six figures or more from your gym, book a call via the link below.

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0:01 - Intro

8:17 - Stage 1: Increase Revenue

22:20 - Exercise 1: Seed Clients

40:03 - Stage 2: Systemize Your Gym

41:30 - Exercise 2: The Simple Six

51:12 - Exercise 3: Sell Week

1:03:33 - Exercise 4: SOPs

1:13:12 - Exercise 5: P&L Statement

1:25:40 - Exercise 6: Role Replacement Cost

1:30:11 - Your Perfect Day

1:39:32 - Next Steps

What if you could double your gym’s size without spending a dime on advertising?

Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan.

In just one year, Travis doubled his gym’s size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard.

Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review Sessions and focusing on organic social media.

He also explains why shifting from free trials to free consultations was a game changer for his gym and how focusing on retention and high-value services produces more revenue than constantly chasing new leads.

Tune in to this episode to hear proven strategies for growing your gym without paid ads.

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03:14 - Growth without paid ads

07:42 - TRVFIT’s business model 

13:37 - Net owner benefit strategy

22:21 - Referrals and bring-a-friend days

28:18 - Top tips for increasing NOB

Greg Glassman’s new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested.

So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit?

In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman’s partner in MetFix, Emily Kaplan, to find out.

Emily provides the project's background and lays out MetFix's focus on combatting chronic disease through diet and exercise.

She explains why the program is designed to complement CrossFit rather than compete with it and offers her perspective on the broader health and fitness landscape.

Chris and Emily also discuss how MetFix approaches coaching and education, and they dig into its affiliate model, which many gym owners want to know more about.

If you are curious about MetFix, tune in to hear insights directly from one of its founders. 

To learn more, visit the MetFix site via the link below. 

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MetFix

Gym Owners United

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00:52 - What is MetFix?

17:04 - MetFix certification & affiliates

26:08 - Adherence to nutrition plans

36:47 - Goal of the affiliate program

56:54 - Support for MetFix affiliates

Most gym owners don’t start their businesses to get rich, but that doesn’t mean they should struggle to make a living.

In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives.

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 gym owners for net owner benefit (NOB)—take-home pay. More importantly, he breaks down exactly what the top earners are doing to bring home between $19k and $30k per month.

These gym owners have a few key things in common: They repeat simple, effective habits instead of constantly chasing new tactics; they raise rates annually to account for inflation; and they focus on retention and delivering exceptional value to clients.

Chris also explains why NOB is the best measure of a gym’s health and covers some of the biggest mistakes gym owners make—like adding more members without increasing NOB—and how to avoid them.

If you’re tired of just getting by, tune in to hear proven strategies for increasing your income.

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01:51 - Our Top 10 earners

04:23 - What they have in common

07:54 - Retention and service delivery

12:37 - Reputation and social media

16:36 - Smart financial planning

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms.

But is that really true?

In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes.

Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thriving.

He highlights what Hyrox, Spartan Races, the Rogue Invitational and fitness festivals such as the Arnold are doing well, and he explains how CrossFit can learn from them.

It’s time to rethink who the Games are really for. Tune in to hear Chris’ take. 

If you missed any of the other episodes in this special series, check them out via the links below.

Links

How to Save CrossFit

Q&A With Coop

Save the Affiliate Movement

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00:47 - The purpose of the Games

3:15 - Should HQ scrap the Games?

4:22 - Hyrox and Spartan

6:20 - The Rogue Invitational

7:43 - Fitness festivals

CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat.

In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them.

For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is not enough: Affiliate owners need the tools and strategies to build financially sustainable gyms.

Coop outlines a plan to rebuild the affiliate program, starting with business education, real mentorship and leadership that prioritizes sustainable gym success over short-term revenue grabs.

If CrossFit is going to survive long term, the affiliate model has to change—tune in to hear Coop’s full plan.
 
If you missed the first two episodes in this special series, check them out via the links below.

Links

How to Save CrossFit

Q&A With Coop

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1:48 - Clarify the mission

2:53 - Rebuild CrossFit media

5:53 - Prequalify “mentors” on the platform

7:44 - Track & publish affiliate metrics

9:50 - CrossFit business course?

Last week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns.

Today, in this special episode of “Run a Profitable Gym,” Chris answers their questions.

Coop addresses why he deaffiliated from CrossFit and why the method must evolve, then he digs into a question many have asked him: Would he ever buy CrossFit LLC?

Chris also defines what real change would look like in a complete overhaul, including how to rebuild CrossFit Media, redefine the purpose of the Games, and offer affiliates real education and mentorship to help them succeed.

Stay tuned for upcoming episodes in this series: Chris will explain how affiliates can be saved and lay out a plan for the evolution of the CrossFit Games.

And if you missed the first part of this special series, it's linked below.

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How to Save CrossFit

Gym Owners United

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5:33 - First 90 days of complete change

10:21 - What about Europe?

14:42 - Is CrossFit in danger?

17:34 - Affiliates’ concerns

20:35 - Could Coop buy CrossFit?

Free trials might seem like a great way to attract new members, but they’re actually hurting your gym.

Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too. 

Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead. 

They explain why shifting to the Prescriptive Model—where you meet with clients to identify their specific goals and prescribe a personalized solution—results in higher close rates, longer retention and increased revenue. To back it up, they share key sales and retention data. 

Tune in to learn how to implement the Prescriptive Model in your gym and provide increased value for clients while boosting your bottom line. 

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"Help First" by Chris Cooper

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01:02 - Why are free trials bad in 2025?

03:35 - Better close rates with free consultations

06:49 - Stopping free trials and pushback

13:01 - Move from free trials to consultations

18:54 - New clients may not be the right fit

CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain.

In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Cooper lays out a plan to save CrossFit—the company and the broader community of gym owners and trainers who depend on the brand.

Chris was an affiliate owner for 14 years and worked for CrossFit HQ for six. Now, through Two-Brain, he mentors more CrossFit affiliate owners than anyone else in the world.

Coop’s seen firsthand what makes affiliates successful—and why so many are struggling.

Today, he breaks down why great coaching alone isn’t enough, how outdated business advice led many affiliates to financial instability and why the future of CrossFit depends on strong, profitable gyms.

He outlines specific steps a new CrossFit LLC owner should take to turn things around, including revamping the affiliate model and redefining the brand in today’s fitness industry.

Stay tuned for the next three episodes in this series: Chris will answer the top questions he's received about CrossFit, he'll explain how affiliates can be saved, and he'll lay out a plan for the evolution of the CrossFit Games.

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00:36 - CrossFit is shrinking

03:56 - How we got here

08:45 - The brand is built on affiliates

11:09 - How to fix CrossFit

19:20 - What real change requires