When gym owners need more clients, most jump straight to ads, social media or complicated marketing campaigns.

Another path will produce much better results faster.

In this episode, Two-Brain founder Chris Cooper shares the zero-cost strategy he used to fill a new program at his gym in less than a week: affinity marketing.

Instead of chasing cold leads, use affinity marketing to leverage your best clients' connections: their family, friends and coworkers.

Chris explains how to organize your outreach with an Affinity Marketing Cheat Sheet, run goal reviews that naturally lead to referrals and follow up so conversations actually turn into clients.

Chris' personal results: One text produced 16 clients.

Don’t wait and hope members will refer their friends. Tune in and learn how to build a referral funnel that constantly produces hot leads and high-value clients.

Download the Affinity Marketing Cheat Sheet and other free lead-generation resources via the link below.

Links

Affinity Marketing Cheat Sheet

Gym Owners United

Book a Call

0:01 - Intro

3:48 - The marketing bull’s-eye

6:37 - Affinity Marketing Cheat Sheet

8:49 - Goal review process

14:07 - Follow-up script