🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) to discuss his latest book and how it can help gym owners dominate their local market.

Grab your copy here: https://a.co/d/6lbez7C

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Jon

(1:12) What is The Obvious Choice?

(6:32) Human Optimized Marketing System (HOMS)

(8:43) Growing a gym management software business

(11:55) How to become better at marketing

(19:49) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:41) Leapfrog skills and leapfrog learning

(31:55) Hiring and incentivizing employees

(39:34) Copywriting vs. Business writing

(43:03) Where to go if you want to find Jon

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mike Orefice (https://www.instagram.com/mikey_orefice/) from Iron Vault about how he leveraged social media and branding to build a 7 figure business with 3,000 members in just 5 years.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Iron Vault - https://www.instagram.com/iron.vault

Iron Vault (website) - https://ironvault.company/

🔥 Show Notes:

(00:00) Introducing Mike

(1:35) What is Iron Vault?

(9:16) Brand and content strategy 

(24:37) Marketing and sales

(29:39) Membership models

(33:42) Run a successful gym with Kilo (visit https://usekilo.com/)

(34:14) Influencer gyms and refining systems

(41:41) Revenue streams and events

(49:51) Handling negative reviews

(57:30) Future plans and where to go if you want to find Mike

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are joined by Thomas Lilley (https://www.instagram.com/tombro7/?hl=en) from Zero Weakness to talk about growing his powerlifting empire from 1 to 8 gyms in just 4 years—across 3 countries.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Zero Weakness -https://www.instagram.com/zero_weakness/

Zero Weakness (website) - https://zerow.com.au/

🔥 Show Notes:

(00:00) Introducing Thomas

(3:53) Opening a powerlifting gym

(10:20) Becoming a good coach and changing the business

(16:45) Economics of the gym

(33:49) The staff

(35:41) Data and metrics

(37:58) Hiring good people 

(41:17) Common mistakes gym owners make

(44:27) Run a successful gym with Kilo (visit https://usekilo.com/)

(44:58) Producing custom equipment

(46:20) Building a reputation and expansion plans

(57:33) Funding the gyms and how they operate

(1:05:41) Where to go if you want to find Thomas

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Amanda Fritscher (https://www.instagram.com/amandafritscher/?hl=en) to hear the wild story of how she started Lionheart Gym with $12 and ended up buying the building just one year later.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Lionheart Gym - https://www.instagram.com/_lionheartgym_/?hl=en

Lionheart Gym (website) - https://www.thelionheartgym.com/

🔥 Show Notes:

(00:00) Introducing Amanda

(1:32) Starting a gym with $12

(10:40) Expanding the gym and services

(15:05) Packaging and pricing

(16:40) Marketing and sales

(22:13) Schedule and revenue

(28:00) Run a successful gym with Kilo (visit https://usekilo.com/)

(28:32) Staff and gym culture

(35:30) Advice to gym owners

(40:02) Where to go if you want to find Amanda

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Simon Anderson (https://www.instagram.com/simonandersonpt/) from SOMA in Sydney, Australia to talk about how he built a super premium 7-figure health and wellness club from scratch—not once, but twice.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

SOMA Health & Wellness Club - https://www.instagram.com/somahealthandwellness/?hl=en

SOMA Health & Wellness Club (website) - https://somacollection.com.au/

🔥 Show Notes:

(00:00) Introducing Simon

(1:10) What is SOMA Health & Wellness Club?

(6:14) Lessons from the service industry

(11:53) Opening and running a gym business through COVID

(22:22) Gym usage and operations

(33:23) Marketing and member engagement

(39:27) Financing the gym

(46:16) Run a successful gym with Kilo (visit https://usekilo.com/)

(46:48) Future prospects and improving the business

(52:53) Where to go if you want to find Simon

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Luka Hocevar (https://www.instagram.com/lukahocevar/?hl=en) of Vigor Ground Fitness and Performance about top strategies in coaching, service delivery, and marketing that can take your gym to the next level.

P.S. If you like the show, then you'll love the Gym World

📱 Socials:

Vigor Ground Fitness and Performance - https://www.instagram.com/vigorgroundfitness/?hl=en

Vigor Ground Fitness and Performance (website) - https://www.vigorgroundfitness.com/

🔥 Show Notes:

(00:00) Introducing Luka

(1:59) Luka's start in the fitness industry

(9:06) Qualities that make a good coach

(16:25) Advice to be a top gym owner

(29:35) Run a successful gym with Kilo (visit https://usekilo.com/)

(30:07) Proven marketing strategies to grow a gym

(44:45) Building a local presence and expertise

(52:08) Luka's gym mentorship program

(58:46) Where to go if you want to find Luka

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Jamie Weeks, founder of SweatHouz (https://www.instagram.com/sweathouz/) and the largest Orangetheory franchisee. They discuss Jamie’s experience as a franchisee and how it’s helping him scale his wellness studio concept to 200 locations in 6 years.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Jamie - https://www.instagram.com/jamieweeksatl/

🔥 Show Notes:

(00:00) Introducing Jamie

(2:51) What is SweatHouz?

(5:00) Lessons from a franchisee

(8:06) Staffing and quality control

(11:04) How SweatHouz is different from other franchises

(16:49) Advice for new franchisees

(19:25) Future offerings at SweatHouz

(22:23) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:56) Consistent quality and customer experience

(24:45) Tracking metrics

(26:55) Role models

(29:32) Future of wellness and fitness

(34:00) Advice for aspiring entrepreneurs

(38:49) Where to go if you want to find Jamie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Andy McCloy (https://www.instagram.com/andymccloy_bci/) to discuss how he built Body Creations Inc (BCI) Sports Performance & Fitness and the lessons he’s learned over 30 years in the fitness industry.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

BCI Sports Performance & Fitness - https://www.instagram.com/bci__sports__performance/

BCI Sports Performance & Fitness (website) - https://bodycreationsinc.com/

🔥 Show Notes:

(00:00) Introducing Andy

(2:01) Overview of BCI Sports Performance & Fitness

(3:12) Andy's fitness career journey

(13:37) Building BCI

(22:25) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:57) Packaging and pricing

(29:28) Sales and marketing strategies

(37:57) Future plans and expansion

(48:33) Andy's advice for gym owners

(50:42) Where to go if you want to find Andy

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing.

Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Chris - https://www.linkedin.com/in/twobrain/

Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en

Two-Brain Business (website) - https://twobrainbusiness.com/

🔥 Show Notes:

(00:00) Introducing Chris

(1:39) What is the State of the Fitness Industry?

(7:03) Revenue

(14:39) Number of clients

(22:28) Membership pricing

(25:09) Average revenue per member

(31:58) Length of engagement

(39:56) Lifetime value

(48:02) Run a successful gym with Kilo (visit https://usekilo.com/)

(48:35) Staff expenses

(51:23) Fixed expenses

(57:47) Profit

(1:02:15) Effective hourly rate

(1:05:10) Resources to run an above average gym

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Michael Scullin (https://www.instagram.com/michael_scullin/) from Palmetto Pump House to discuss his unique powerlifting gym that’s serving over 550 members in Charleston, SC.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Palmetto Pump House - https://www.instagram.com/palmettopumphouse/

Palmetto Pump House (website) - https://www.homeofthepump.com/

🔥 Show Notes:

(00:00) Introducing Michael

(2:05) Overview of Palmetto Pump House

(10:20) Packaging, pricing, and staff

(13:04) Community and culture 

(17:48) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:21) Marketing and selling

(21:21) Future plans and expansion

(26:00) Gym branding and client retention

(38:19) Where to go if you want to find Michael