🌎 Why would two gym owners walk away from $700K a year in large group revenue? Mateo Lopez chats with Lane and Payden Montgomery from Go Performance & Fitness about their decision to switch to semi-private training, the obstacles they hit along the way, and how going smaller gave them more control and a stronger business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Go Performance & Fitness - https://www.instagram.com/goperformanceptc

Go Performance & Fitness (website) - https://goperformanceptc.com/

🔥 Show Notes:

(00:00) Introducing Lane & Payden

(2:01) What is Go Performance & Fitness?

(5:00) Challenges of large group training model

(9:45) Burnout and implementing semi-private training

(21:43) Handling the transition and client reactions

(31:52) How the business improved with semi-private training

(37:40) Run a successful gym with Kilo (visit https://usekilo.com/)

(38:12) Building a strong team and core values

(42:45) Financial impact

(47:13) Future plans for the gym

(53:16) Where to go to find Lane & Payden

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Ryan Webb (https://www.instagram.com/ry.webbsig/) from Agrove Academy about the semi-private model that helped them scale to 8 locations in 2 years serving the neurodivergent community in California.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Agrove Academy - https://www.instagram.com/agroveacademy/?hl=en

Agrove Academy (website) - https://agroveacademyelkgrove.com/

🔥 Show Notes:

(00:00) Introducing Ryan

(1:11) What is Agrove Academy?

(7:31) State funding and pricing strategy

(11:57) Run a successful gym with Kilo (visit https://usekilo.com/)

(12:29) Hiring staff and pay

(13:36) Marketing and growth strategy

(18:21) Operational details and sales strategy

(22:18) Advice for gym owners

(25:19 ) Where to go to find Ryan

🌎 Mateo Lopez chats with Danny Soul (https://www.instagram.com/dannysoul305/?hl=en) about Team Soul Training, a CrossFit gym that's been going strong for 15 years. Discover Danny's tactics for building culture, member retention, and long-term success.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱Socials:

Team Soul Training - https://www.instagram.com/teamsoul/?hl=en

Team Soul Training (website) - https://teamsoultraining.com/

🔥 Show Notes:

(00:00) Introducing Danny

(2:21) Danny's background and lessons

(14:24) Run a successful gym with Kilo (visit https://usekilo.com/)

(14:56) Business model and program offerings

(19:45) Packaging and pricing

(29:51) Organization

(32:20) Team and culture

(37:32) Advice for aspiring gym owners

(39:33) Advice for becoming a better coach

(42:11) Where to go to find Danny

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez recap 7 of the most creative and tactical gyms they’ve featured on the pod this year. Find out how they’re growing faster, retaining more members, and boosting revenue.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Intro

(2:00) Empyre Fitness: combining fashion and fitness

(6:14) Train Unique: serving athletes with intellectual and adaptive disabilities

(10:56) Unleash'd Strength: leveraging social media for growth

(14:45) The Collective: creating a polished onboarding experience

(19:24) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:56) Forged Fitness: HYROX affiliation and events

(23:39) OCR Academy: kids' programs

(28:05) The Yard: a unique training pod model

(31:53) Key takeaways and final thoughts

📖 Read About:

Empyre Fitness - https://usekilo.com/how-a-tattoo-brand-turned-into-a-profitable-gym/

Train Unique - https://usekilo.com/gym-owner-makes-45k-month-training-special-needs-athletes/

Unleash'd Strength - https://usekilo.com/this-gym-owner-got-200-members-from-social-media/

The Collective - https://usekilo.com/how-to-build-an-onboarding-system-that-converts-like-crazy/

Forged Fitness - https://usekilo.com/gym-owner-makes-over-500-hour-with-hyrox-events/

OCR Academy - https://usekilo.com/this-ninja-gym-makes-6-figures-from-kids-programs/

The Yard - https://usekilo.com/this-gym-makes-60k-month-by-renting-training-pods/

📺 Watch:

Empyre Fitness - https://youtu.be/3NVRdUc909k

Train Unique - https://youtu.be/whssi9LCw5s

Unleash'd Strength - https://youtu.be/ltAdYLjHOG0

The Collective - https://youtu.be/c5LPuY_g15s

Forged Fitness - https://youtu.be/mrUZo5bjxQg

OCR Academy - https://youtu.be/7QX7ewKQVwU

The Yard - https://youtu.be/Dx0HwkMG5Bk

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Matt Skeffington (https://www.instagram.com/matt_skeffington/) from Fuel Personal Training, who scaled his gym to 200 members in just a year. He shares lessons from early mistakes, how he built better systems, improved team culture, and delivers a top-tier member experience.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱Socials:

Fuel Personal Training - https://www.instagram.com/fuelpersonaltraining/

Fuel Personal Training (website) - https://www.fuelpersonaltrainingnh.com/

🔥 Show Notes:

(00:00) Introducing Matt

(6:03) What is Fuel Personal Training?

(12:54) Run a successful gym with Kilo (visit https://usekilo.com/)

(13:25) Pricing and membership structure

(16:23) Marketing strategies

(21:46) Member onboarding and trial process

(27:08) Staffing and facility management

(33:15) Where to go to find Matt

🌎 Mateo Lopez talks to Jeremy Jones (https://www.instagram.com/coachjeremyjones/?hl=en) about how he built one of Arizona’s fastest-growing gyms. They talk strategy, systems, and what it takes to reach $150k/month in revenue in just two years.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱Socials:

 The Collective Gilbert - https://www.instagram.com/thecollectivegilbert/

The Collective Gilbert (website) - https://thecollectivegilbert.com/

🔥 Show Notes:

(00:00) Introducing Jeremy

(2:15) What is The Collective?

(6:57) Facility overview

(11:41) Run a successful gym with Kilo (visit https://usekilo.com/)

(12:13) Financing

(17:53) Membership models and pricing

(25:05) Marketing and lead generation

(29:13) Sales process and closing techniques

(45:14) Referral program and member engagement

(48:40) Where to go to find Jeremy

🌎 Mateo Lopez is joined by Sam Willens (https://www.instagram.com/bodysamantix/) from The Micro Squad to chat about her unique online training business that offers themed workouts for nerds and fandom lovers. With nearly 3,000 members, her workouts are make fitness fun for fans of all kinds.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Micro Squad - https://www.instagram.com/themicrosquad/

The Micro Squad (website) - https://themicrosquad.com/

Sam's TikTok - https://www.tiktok.com/@bodysamantix?lang=en

🔥 Show Notes:

(00:00) Introducing Sam

(1:57) What is The Micro Squad?

(9:59) Writing and marketing online programs

(26:11) Run a successful gym with Kilo (visit https://usekilo.com/)

(26:43) Scaling the business

(31:01) Community building and retention

(34:27) Inside the business today 

(40:46) Creating and approaching content

(52:36) Advice for gym owners

(54:38) What's next and where to go to find Sam

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Tony Gentilcore and Dr. Lisa Lewis from Core Collective Brookline about how they combined fitness and wellness services to build a business that brings in well over $50K per month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Core Collective Brookline - https://www.instagram.com/corecollectivebrookline

Core Collective Brookline (website) - https://www.corecollectivebrookline.com/

Tony - https://www.instagram.com/tonygentilcore/?hl=en

Dr. Lisa - https://www.instagram.com/drlewisconsulting/

🔥 Show Notes:

(00:00) Introducing Tony & Dr. Lisa

(1:59) What is Core Collective?

(5:49) Building the Core Collective

(14:30) The business model

(18:52) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:24) Challenges 

(30:20) Branding and marketing

(34:43) The role of mental health in fitness

(38:00) Services, team members, and expenses

(56:12) Can this model work for anyone?

(59:52) Where to go to find Tony and Dr. Lisa

🌎 Mateo Lopez sits down with Scott Drapeau (https://www.facebook.com/Scottydrapeau) from Alliance Athletics to talk about how he built a $28,000/month gym in just 3 years. Scott shares how he grew from 50 to 300 members, what branding and social media strategies helped him stand out, and the lessons he's learned along the way.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Alliance Athletics - https://www.instagram.com/allianceathleticsoly/

Alliance Athletics (website) - https://allianceathleticsoly.com/

🔥 Show Notes:

(00:00) Introducing Scott

(2:40) Overview of Alliance Athletics

(5:29) Gym space and expansion

(10:38) Lessons learned

(13:24) Run a successful gym with Kilo (visit https://usekilo.com/)

(13:56) Branding mistakes

(15:43) Membership and training programs

(23:24) Growing the business

(25:38) Social media and community engagement

(30:18) Branding development

(37:31) Staff

(39:00) What's next and where to go to find Scott

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Jon

(6:31) Building and scaling a coaching business

(16:26) Finding the right niche

(23:11) Leveraging podcasts for networking and referrals

(32:11) Content marketing for gym owners

(40:36) Generating word of mouth marketing

(45:06) Growing a gym with a podcast

(52:52) Getting more gym clients

(58:03) Using social media to grow a business

(1:04:29) The importance of talking to prospects

(1:11:04) Where to go if you want to find Jon