🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Simon Anderson (https://www.instagram.com/simonandersonpt/) from SOMA in Sydney, Australia to talk about how he built a super premium 7-figure health and wellness club from scratch—not once, but twice.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

SOMA Health & Wellness Club - https://www.instagram.com/somahealthandwellness/?hl=en

SOMA Health & Wellness Club (website) - https://somacollection.com.au/

🔥 Show Notes:

(00:00) Introducing Simon

(1:10) What is SOMA Health & Wellness Club?

(6:14) Lessons from the service industry

(11:53) Opening and running a gym business through COVID

(22:22) Gym usage and operations

(33:23) Marketing and member engagement

(39:27) Financing the gym

(46:16) Run a successful gym with Kilo (visit https://usekilo.com/)

(46:48) Future prospects and improving the business

(52:53) Where to go if you want to find Simon

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Luka Hocevar (https://www.instagram.com/lukahocevar/?hl=en) of Vigor Ground Fitness and Performance about top strategies in coaching, service delivery, and marketing that can take your gym to the next level.

P.S. If you like the show, then you'll love the Gym World

📱 Socials:

Vigor Ground Fitness and Performance - https://www.instagram.com/vigorgroundfitness/?hl=en

Vigor Ground Fitness and Performance (website) - https://www.vigorgroundfitness.com/

🔥 Show Notes:

(00:00) Introducing Luka

(1:59) Luka's start in the fitness industry

(9:06) Qualities that make a good coach

(16:25) Advice to be a top gym owner

(29:35) Run a successful gym with Kilo (visit https://usekilo.com/)

(30:07) Proven marketing strategies to grow a gym

(44:45) Building a local presence and expertise

(52:08) Luka's gym mentorship program

(58:46) Where to go if you want to find Luka

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Jamie Weeks, founder of SweatHouz (https://www.instagram.com/sweathouz/) and the largest Orangetheory franchisee. They discuss Jamie’s experience as a franchisee and how it’s helping him scale his wellness studio concept to 200 locations in 6 years.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Jamie - https://www.instagram.com/jamieweeksatl/

🔥 Show Notes:

(00:00) Introducing Jamie

(2:51) What is SweatHouz?

(5:00) Lessons from a franchisee

(8:06) Staffing and quality control

(11:04) How SweatHouz is different from other franchises

(16:49) Advice for new franchisees

(19:25) Future offerings at SweatHouz

(22:23) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:56) Consistent quality and customer experience

(24:45) Tracking metrics

(26:55) Role models

(29:32) Future of wellness and fitness

(34:00) Advice for aspiring entrepreneurs

(38:49) Where to go if you want to find Jamie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Andy McCloy (https://www.instagram.com/andymccloy_bci/) to discuss how he built Body Creations Inc (BCI) Sports Performance & Fitness and the lessons he’s learned over 30 years in the fitness industry.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

BCI Sports Performance & Fitness - https://www.instagram.com/bci__sports__performance/

BCI Sports Performance & Fitness (website) - https://bodycreationsinc.com/

🔥 Show Notes:

(00:00) Introducing Andy

(2:01) Overview of BCI Sports Performance & Fitness

(3:12) Andy's fitness career journey

(13:37) Building BCI

(22:25) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:57) Packaging and pricing

(29:28) Sales and marketing strategies

(37:57) Future plans and expansion

(48:33) Andy's advice for gym owners

(50:42) Where to go if you want to find Andy

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing.

Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Chris - https://www.linkedin.com/in/twobrain/

Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en

Two-Brain Business (website) - https://twobrainbusiness.com/

🔥 Show Notes:

(00:00) Introducing Chris

(1:39) What is the State of the Fitness Industry?

(7:03) Revenue

(14:39) Number of clients

(22:28) Membership pricing

(25:09) Average revenue per member

(31:58) Length of engagement

(39:56) Lifetime value

(48:02) Run a successful gym with Kilo (visit https://usekilo.com/)

(48:35) Staff expenses

(51:23) Fixed expenses

(57:47) Profit

(1:02:15) Effective hourly rate

(1:05:10) Resources to run an above average gym

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Michael Scullin (https://www.instagram.com/michael_scullin/) from Palmetto Pump House to discuss his unique powerlifting gym that’s serving over 550 members in Charleston, SC.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Palmetto Pump House - https://www.instagram.com/palmettopumphouse/

Palmetto Pump House (website) - https://www.homeofthepump.com/

🔥 Show Notes:

(00:00) Introducing Michael

(2:05) Overview of Palmetto Pump House

(10:20) Packaging, pricing, and staff

(13:04) Community and culture 

(17:48) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:21) Marketing and selling

(21:21) Future plans and expansion

(26:00) Gym branding and client retention

(38:19) Where to go if you want to find Michael

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) met up with Eric Chang (https://www.instagram.com/coachericfreedom/) from Reason Fitness to discuss how he built his gym into a $1M-a-year business with just 150 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Reason Fitness - https://www.instagram.com/reasonfit/

Reason Fitness (website) - https://crossfitreason.com/

Eric's personal website - https://www.ericfreedom.com/

🔥 Show Notes:

(00:00) Introducing Eric

(2:22) Starting a career in fitness

(11:22) Opening the gym

(17:52) What is Reason Fitness?

(26:12) Run a successful gym with Kilo (visit https://usekilo.com/)

(26:44) Challenges and evolution of CrossFit

(32:31) Team structure at the gym

(35:43) Exploring new opportunities and lifestyle coaching

(47:45) Future plans and where to go if you want to find Eric

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Joey Welling (https://www.instagram.com/joeywelling/?hl=en) to learn how he built Ethos Athletic Club—a massive gym and wellness club with 1,400 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Ethos Athletic Club - https://www.instagram.com/ethos_ac/?hl=en

Ethos Athletic Club (website) - https://ethosathleticclub.com/

🔥 Show Notes:

(00:00) Introducing Joey

(1:28) Building Ethos Athletic Club

(8:47) Packaging and pricing

(10:58) Attracting new gym members

(18:49) Customer service and community building

(29:18) Run a successful gym with Kilo (visit https://usekilo.com/)

(29:51) The sales process

(36:32) The staff and class offerings

(49:23) Retention

(51:53) Future plans for Ethos Athletic Club

(55:01) Where to go if you want to find Joey

🌎 In this live episode, Mateo Lopez chats with Ben Fogel (https://www.instagram.com/ben_fogel/) from Epic Fitness about his gym’s unique corporate wellness program and how he’s helping local businesses improve employee health.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Epic Fitness - https://www.instagram.com/epicfitnessutah/

Epic Fitness (website) - https://epicfitnessutah.com/

🔥 Show Notes:

(00:00) Introducing Ben

(1:21) What is Epic Fitness?

(2:34) Ben's athletic background and starting the gym

(14:14) Building a corporate wellness program

(17:59) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:31) How a corporate wellness program works

(27:18) Buying a gym building

(30:54) Where to go if you want to find Ben

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) talks with Mark Ehnis (https://www.instagram.com/meatheadmark/) from PowerStrength Training Systems about scaling five massive locations that offer small group personal training for both athletes and adults.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

PowerStrength Training Systems - https://www.instagram.com/powerstrengthts/

PowerStrength Training Systems (website) - https://powerstrengthpro.com/

🎙️ Listen On:

Apple -

Spotify -

🔥 Show Notes:

(00:00) Introducing Mark

(1:41) What is PowerStrength Training Systems?

(9:33) Expanding the business

(17:20) Running athlete and adult programs

(26:38) Run a successful gym with Kilo (visit https://usekilo.com/)

(27:10) Building a scalable model

(41:08) Staffing and compensation

(46:31) Sales and lead generation

(49:41) Buying real estate

(56:20) Where to go if you want to find Mark