🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Cicero (https://www.instagram.com/jmcicero/) to explore his unique gym model at The Yard, where members and trainers rent training pods by the hour. One location earns $60,000/month—and they walk through how he did it.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Yard - https://www.instagram.com/goyard.fit/

The Yard (website) - https://goyard.fit/

2024 Year in Review - https://www.linkedin.com/pulse/yard-2024-year-review-joseph-cicero-feimc/

🔥 Show Notes:

(00:00) Introducing Joe

(1:45) What is The Yard?

(10:14) Class offerings and community building

(16:54) Run a successful gym with Kilo (visit https://usekilo.com/)

(17:26) Sharing data with the public

(21:12) Google reviews

(23:04) Marketing and client acquisition

(28:33) Trainer support

(29:50) Operational efficiency and staffing

(36:38) Future plans

(39:01) Where to go to find Joe