WTF Gym Talk

Rarely do I run into a gym owner who is happy with their marketing results when their expectation is gaining more customers

I’ve learned that this is mostly due to a few reasons:

They never had a successful client acquisition system for a sustained period of time

They don't actually know what good marketing is

They don't understand that marketing efforts all have they have various objectives

Let me break these down for you...

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

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Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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There are 4 options if you are thinking about exiting your gym.

I consult with many gym owners who choose the option to sell, and assume they will make out with a massive ROI.

When we crunch the numbers, the bottom line doesn't play out the way they expected.

If exiting your business has been on your mind, make sure to give this a listen...

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

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Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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It's mid summer time. We are more than half way through the year. Are you on pace to hit your annual goals?

If you haven't paused to evaluate and recalibrate your annual plan, now is the time. Here are a few things to get you started...

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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Kayla Logue and Benjamin Knight are the powerhouse life and business partners who own and operate the JETSET Pilates studios in the Charlotte, NC area.  

We sat down to discuss owning two studios in two very different markets, future studio growth, HR/staffing challenges, and industry insights.  

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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This is part two of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state.

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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Want to buy a building but you haven't exactly been great about saving up cash for the down payment? Let's talk.

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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This is part one of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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Corbin Jennings, a MADabolic franchisee with five units in the D.C. metro area. I have had him on the podcast before, but in this instance, he is no longer a MADabolic franchisee, as he has successfully packaged up all five units and sold them for over $6 million.

We discuss the ins and outs of orchestrating a sale like that, building a business worth selling, and what his next steps are as he steps into a corporate role with MADabolic as brand president.

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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The whitespace is typically discussed in terms of graphic design or art. However, I've come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I'll discuss my thoughts on how to find "whitespace" and give you prime examples of other fitness companies that have done so successfully.

If this topic interests you, we have a 4 part course inside of ⁠Microgym University⁠ that deep dives into this exact topic.

XENOM™ is the Decathlon of Fitness™, a stadium-scale global competition over 2 days consisting of 10-events that standardizes and scores total human performance on a points based index, creating the first repeatable global benchmark for high performance athletes.

Keith Barlow is an impressive guy. His PR firm helped HYROX create brand awareness and set the standard within the fitness racing market.

But as a native CrossFitter, Keith saw a huge gap between the CrossFit Open and the CrossFit Games, leaving no where for the average everyday CrossFitter to compete on a significant stage.

I hope you enjoy this conversation with Keith and me.

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

⁠Learn more about what it’s like for us to work together.⁠

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠⁠www.microgymuniversity.com⁠⁠ 

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠

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