When describing your gym, most of you are doing the obvious thing. This episode will share with you a not-so-obvious way to position your brand to potential customers.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Tell me I'm not alone on this one....

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

I don't give a lot of life advice, but when I do - it's fucking legit.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Sometimes a reset is what's needed...

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

I'll take a half-cooked plan vs. doing nothing any day of the week.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Here's an effective exercise you can do right now to help dial in your core customer and better understand how to message to them in your marketing.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

When it comes to signing a commercial real estate lease, there's no room for "I guess it'll work."

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

If you need to consider renewaing your existing lease, this is for you.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Are you constantly referencing your businesses potential or it's reality?

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

This recording is from a live call that I was asked to lead for Active Life to discuss how to simplify and dial in your messaging in terms of WHAT you do, WHO you do it for and HOW you do it.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

Elevate Your Coaching and Program Design w/ TeamBuildr

TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.

They are currently offering a 30-day free trial when signing up with code “WTF”.

—--------------------------------------------------------------------------------------------------------------

Inexpensive Member Management Software That Doesn’t Suck

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. 

They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.