Gym Business Coach Podcast

Struggling to figure out what to post for your gym or worried that sharing your success will look like showing off?

Personal branding strategist Amelia Sordell explains how to tell your story in a way that builds trust and gives potential clients a reason to choose your business.

Recorded at the Iron Circle Experience in Austin, Amelia joins Tim Lyons and Randy Angsten on the Gym Business Coach Podcast to discuss personal branding for gym owners: documenting your everyday work, turning conversations into social content, choosing platforms around your ideal client, and building the confidence to show up consistently.

They also explore why the right followers matter more than a large audience, and how to share honest business lessons without oversharing.

00:00 Personal Branding with Amelia Sordell

01:35 Sharing Your Success Without Showing Off

04:22 What Gym Owners Can Post Every Day

08:10 Turn Conversations Into Social Content

11:00 Choose Platforms Around Your Ideal Client

13:45 How Often Should Gym Owners Post?

16:18 The Business Cost of Not Showing Up

18:35 Build Confidence by Getting Started

20:26 Why the Right Followers Matter More

21:08 Transparency and Strategic Storytelling

24:25 Connect with Amelia Sordell

Eleven Madison Park spent seven years going from a good restaurant to #1 in the world. Jennifer Burgess was on that team, and she sat down with Tim Lyons and Randy Angsten at the Iron Circle Experience in Austin to break down what made it work and how gym owners can use it.

Jennifer spent eight years with Danny Meyer’s Union Square Hospitality Group, helped open the original Shake Shack, and now leads workshops with the Unreasonable Hospitality team. We talk about mapping your client journey, the cognac move that changed how guests felt about paying the bill, how to apologize without taking the blame, and why your coaches should be keeping notes on every client.

If you’ve read Unreasonable Hospitality and wondered what it looks like inside a gym, start here.

Book a call with our team: gymbusinesscoach.com

Iron Circle Mastermind: ironcircle.net

Is avoiding debt actually holding your gym business back? Most gym owners want to grow, but when it comes time to invest in marketing, hire staff, or expand operations, they're afraid to take financial risks.

The holiday slowdown doesn't have to hurt your gym's profitability. In fact, it might be your best opportunity to prepare for a stronger year.

In this episode of the Built to Grow Podcast, Randy Angsten and Zach Columbia break down what gym owners should focus on during November and December to protect member retention, improve operations, and prepare for the New Year rush. From holiday accountability challenges and member check-ins to staff development, automated programming, and better client experiences, discover how to use the slower season to build systems that increase retention, protect recurring revenue, and position your gym for growth.

Gym leads are getting harder and more expensive to generate, and waiting for Meta ads or referrals to save you isn’t a strategy.

In this episode, Tim Lyons Jr. and Randy Angsten break down the daily sales and marketing moves gym owners need to make in 2026 to stay ahead of churn. Learn why you need multiple lead-generation channels, how to work your existing prospect list, generate referrals intentionally, track churn and Delta, and consistently promote your gym instead of waiting for leads to appear. The market may be harder, but the gyms willing to sell, market, and differentiate every day still have opportunities to grow.

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Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

Free Gym Risk Report Quiz: https://gymriskreport.com/

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

Q4 can quietly destroy the retention you spent the first nine months of the year building.

In this episode, Tim Lyons and Randy Angsten break down how gym owners can reduce holiday cancellations and keep members training through Q4 with simple accountability challenges. From the “Holiday Hold ’Em” concept to a visual attendance sticker board, they explain how to make consistency fun, identify members who are slipping before they cancel, and keep clients engaged through vacations, holidays, and the New Year rush.

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Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

Free Gym Risk Report Quiz: https://gymriskreport.com/

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

In this episode, Tim Lyons and Randy Angsten break down the Q4 marketing strategy gym owners should be using now to win Q1 2027. Learn how to build retargeting audiences from website visitors, video viewers, and leads who didn’t convert, create valuable touchpoints before the January ad rush, and turn those warmed-up prospects into members when they’re ready to buy. Instead of fighting competitors for expensive attention in January, dig the well now so you can pull from it later.

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Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

Free Gym Risk Report Quiz: https://gymriskreport.com/

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

Most gym owners don’t have a lack-of-effort problem, they’re focused on the wrong problems. In this episode, we break down a smarter SWOT framework using “Know What vs. Know How” to identify strengths, weaknesses, opportunities, and blind spots in your gym business. They also explain why tracking Delta, recurring revenue, ROAS, acquisition costs, conversion rates, and lifetime value helps you know exactly where to focus instead of chasing new certifications, profit centers, or marketing tactics.

Stop blaming retention, Facebook, your sales team, or the market. If something in your gym isn’t working, your job as the owner is to figure out why.

In this episode, we break down how gym owners can take responsibility for member retention, marketing, and sales by finding the root problem instead of accepting poor results as normal. Learn how to reduce client churn, prevent members from drifting, improve check-ins, troubleshoot marketing, and use the 60-second rule to learn from lost sales. Better gym businesses are built by owners who become better problem solvers.

Most gym owners rush to pitch the solution before the prospect fully understands their own problem.

In this episode, we break down Recognition, one of the most important stages of the PROFIT Closing Method. Learn how to move beyond surface-level goals like “lose 15 pounds,” uncover the real reason someone needs to change, create urgency without manipulation, and make prospects feel understood before you ever present your gym membership. The same psychology can also make your gym marketing more specific and effective.

https://profit.gymbusinesscoach.com/profit