Should you put your gym prices on your website?

In this episode, we break down one of the biggest marketing debates for gym owners: whether to publish pricing online. Learn why leading with price can hurt conversions, when posting prices actually works, how to handle pricing questions on sales calls, and why value, not price, is what closes high-ticket memberships.

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Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

Free Gym Risk Report Quiz: https://gymriskreport.com/

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

Raising your gym's prices 3% every year sounds smart, until you run the math on what it does to your billing, your members, and your bottom line.

Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

Free Gym Risk Report Quiz: https://gymriskreport.com/

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

Changing your gym model doesn't have to cost you members.

In this episode, we explain how to communicate major gym changes, like switching to semi-private training, updating pricing, or removing services, without creating unnecessary backlash. Learn how to control the narrative, frame changes around member benefits, and navigate the inevitable resistance that comes with building a better gym.

Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

Free Gym Risk Report Quiz: https://gymriskreport.com/

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

The biggest threat to your gym isn't competition, it's getting comfortable.

In this episode, we explain why so many gym owners stop growing after hitting their first milestones. Learn how comfort kills momentum, why business growth never stands still, and how setting bigger goals, surrounding yourself with high performers, and continuing to evolve are the keys to building a thriving gym business.

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Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

Free Gym Risk Report Quiz: https://gymriskreport.com/

Also, learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

Has your gym become a business you no longer enjoy running?

In this episode, we explain why so many gym owners build a "Frankenstein gym", a business filled with too many services, confusing pricing, and systems that create stress instead of freedom. Learn how to simplify your gym business, create a premium offer, improve operations, and build a business that supports your lifestyle instead of controlling it.

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Learn more about our coaching program for gym owners here:

Check us out at http://pfmarketingsolutions.com/call

Trying to add more services to your gym? Don't make this mistake.

In this episode, We explain why most gym owners fail when they launch too many new offers at once. Learn how to roll out new profit centers without overwhelming your team, improve staff buy-in, and build systems that actually stick. From semi-private training to supplements and stretch therapy, discover why mastering your core business before expanding leads to faster, more profitable growth.

Should your gym offer unlimited memberships or charge by training frequency?

In this episode, We break down the pros and cons of unlimited vs. frequency-based pricing for semi-private training and personal training gyms. Learn why unlimited memberships often improve retention, how billing structure impacts revenue, and what years of client attendance data reveal about member behavior. If you want to increase gym revenue, simplify pricing, and improve client retention, this episode is for you.

Want to increase gym sales, retention, and client results? In this episode, we sit down with Joey Spitz from Kinotek to discuss how movement assessments help gyms personalize training, improve onboarding, justify premium pricing, and increase member retention. Learn how fast, visual assessments uncover movement limitations, create stronger client buy-in, and provide measurable proof of progress. Joey also shares how a 16-location fitness company generated over $580,000 in new revenue using movement assessment technology.

Learn more at: https://kinotek.com/

The 2026 Growth Summit is in the books! In this episode, Tim Lyons and Randy Angsten recap the biggest lessons from three days of workshops, networking, and presentations with hundreds of gym owners. They share top takeaways on gym systems, hiring, leadership, financials, marketing, and the Million Dollar Model, plus reveal the new Frameworks book featuring 70 proven business frameworks and 141 video lessons designed to help gym owners grow faster and build a more profitable business.

Community alone won't keep gym members, and it can actually drive them away.

In this episode, we explain why the real key to gym member retention is creating a sense of belonging, not just building a community. Learn how cliques hurt retention, why first impressions matter, and how intentional coaching systems can help every new member feel included from day one. If you want stronger gym culture, better member retention, and a more welcoming fitness community, this episode is for you.