Fitness Business University Podcast

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Budget Allocation Strategy:

• Vince stresses the importance of prioritizing your marketing, staff, and equipment budget based on clear business goals rather than chasing new, trendy products.

Knowing Your Numbers:

• Understanding the lifetime value of a customer and calculating the return on investment (ROI) for marketing efforts is crucial. Vince discourages having a rigid marketing budget, suggesting you should continuously invest in what's working.

Avoiding the “Shiny Object” Syndrome:

• Many gym owners fall into the trap of buying unnecessary equipment or chasing new ideas without a clear plan. Vince encourages staying focused on your mission and making decisions based on what will grow the business long-term.

Non-Negotiables for Success:

• Vince outlines key non-negotiables that drive business success:
  • Planning your day the night before.
  • Always focusing on client acquisition, retention, and building cash flow.
  • Consistent measurement and analysis of performance in these areas.

Effective Price Increase Strategy:

• The best time to raise prices is when your retention and conversion rates are strong. Vince advises communicating the added value clients will receive rather than focusing on inflation or operational costs.

San Antonio Event & Marketing Sweepstakes:

• Announcement of the next mastermind event on November 8th and 9th in San Antonio, Texas.
• Details on the marketing sweepstakes offering a full year of marketing support for gym owners.

Marketing Takeaways from Air Moto:

• Vince shares a case study of effective marketing from Air Moto, emphasizing the importance of learning from other businesses' successful sales and follow-up processes.

Timestamps:

• [00:00:00] Introduction: Leo jokes about polos and the San Antonio event.
• [00:01:00] Budget Allocation: Discussing how to balance marketing, staffing, and equipment expenses.
• [00:03:00] Knowing Your Numbers: Vince explains the importance of tracking what works in your business.
• [00:07:00] Chasing Shiny Objects: How unclear goals lead gym owners to waste resources.
• [00:10:00] Making Strategic Investments: Vince's story about expanding a gym space and learning from it.
• [00:16:00] Non-Negotiables for Success: Planning your day, client acquisition, retention, and cash flow.
• [00:21:00] Raising Prices: The right way to implement price increases and communicate value to clients.
• [00:24:00] San Antonio Event: Details about the mastermind event on November 8th and 9th and the marketing sweepstakes giveaway.
• [00:26:00] Marketing Lessons from Air Moto: Vince shares a valuable marketing experience and how to learn from others' processes.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

Episode Breakdown:

• 00:00 – Introduction and Conference Announcement
• 02:10 – The Importance of Marketing Basics
• 05:33 – Direct Response Marketing Explained
• 08:23 – The Six Rules of Direct Response Marketing
  • 08:43 – Rule 1: Always Make an Offer
  • 12:26 – Rule 2: Create Urgency
  • 15:10 – Rule 3: Clear Instructions
  • 18:55 – Rule 4: Follow Up
  • 22:58 – Rule 5: Track and Measure
  • 27:24 – Rule 6: Results Matter
• 31:34 – Conclusion and Special Offer

Key Takeaways:

1. Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.
2. Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.
3. Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.
4. Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.
5. Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.
6. Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working.

Buy Vince's Big Book of Marketing Now: CLICK HERE

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at  $35,597 and receive the "Fall into Fitness Playbook" FREE:

CLICK HERE

Here is what you'll get if you win!

1. Build you a NEW custom website from scratch
2. Run your ads on Facebook and Instagram for 12 months
3. Set up your automated follow-up system
4. Plan out your marketing calendar for the next 12 months
5. Provide expert marketing support and advice for 12 months

• Introduction:
  • Leo and Vince welcome listeners and tease the upcoming Brand Hypertrophy event in San Antonio, TX (Nov 8-9).
• Topic 1: Brand Hypertrophy:
  • What it means to grow a brand "organically" without costly traditional advertising.
  • Vince's critique of MBA-trained marketers and the importance of direct response marketing.
• Topic 2: Scaling Gyms:
  • Weighing the pros and cons of running one gym vs. scaling to multiple locations.
  • The importance of simplicity in business models for successful scaling.
• Topic 3: Client Acquisition and Retention:
  • Key metrics to track: leads, sales, and retention.
  • Why gym owners should focus on the trends rather than panicking over short-term fluctuations.
• Topic 4: Hiring Challenges:
  • The difficulty of finding quality staff and the evolving hiring landscape.
  • New strategies like using recruiters, referral programs, and university partnerships.
• Closing:
  • Link to apply for a free year of marketing from Kiss Marketing ($35K value).
  • Details on the November mastermind event in San Antonio. (COMING SOON)

Sweepstakes: Apply for a chance to win a free year of digital marketing (valued at $35,000) from Kiss Marketing—link in the show notes. CLICK HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at  $35,597 and receive the "Fall into Fitness Playbook" FREE:

 CLICK HERE

Here is what you'll get if you win!

1. Build you a NEW custom website from scratch
2. Run your ads on Facebook and Instagram for 12 months
3. Set up your automated follow-up system
4. Plan out your marketing calendar for the next 12 months
5. Provide expert marketing support and advice for 12 months

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at  $35,597: CLICK HERE

Check out "Annihilate the Fear" a book written by Vince and the winner of the sweepstakes discussed in the podcast: Click Here

Download Vince's New Small Group Training Book by clicking here!

Key Topics Covered:

• KISS Marketing Giveaway: A full year of digital marketing services, valued at $35,597, including a new website, Facebook and Instagram ads, and a marketing coach.
• Success Story: Vince recounts how a previous sweepstakes campaign helped his gym grow and transformed a participant’s life.
• Marketing During Back-to-School: Vince explains how gym owners can cut through the noise with creative, empathetic marketing during this busy season.
• Email Marketing: Tips for crafting effective email subject lines and the importance of sending emails from a personal account, not a gym’s general address.
• Direct Mail Strategies: Vince shares the value of direct mail for gym owners and how to use it effectively to attract clients, while also explaining the importance of knowing lifetime customer value to justify costs.
• The Power of Persistence: How sticking with a consistent, well-thought-out marketing plan can lead to long-term success.

Show Notes:

• [00:00:00] Introduction: Vince and Leo discuss their hiatus, personal updates, and the upcoming sweepstakes for a year of free marketing services.
• [00:03:00] The Power of Sweepstakes: Vince recounts the success of a 2016 sweepstakes campaign for his gym, which brought in 400 applications and had lasting impacts on clients' lives.
• [00:08:00] Kathy’s Story: One of the sweepstakes winners lost 25 pounds during the challenge and kept off 82 pounds over the next year. Vince co-authored a book with her, titled Annihilate the Fear, Transform Your Life.
• [00:11:00] Marketing Strategy Tips: Vince shares advice for crafting effective marketing messages, with a focus on empathy and storytelling that aligns with clients' needs.
• [00:14:00] Email Marketing: Insights into the importance of crafting subject lines and emails that stand out in cluttered inboxes.
• [00:18:00] Direct Mail: Vince breaks down the effectiveness of direct mail, the lifetime value of a customer, and how to make print campaigns work in today's digital world.
• [00:24:00] Crafting Offers: How to structure irresistible offers in direct mail and ensure they resonate with your target audience.
• [00:30:00] Action Steps: Gym owners should focus on maximizing what works before diving into new marketing channels like direct mail.
• [00:37:00] Call to Action: Vince reminds listeners to apply for the sweepstakes by September 24th for a chance to win an entire year of free marketing from KISS Marketing.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Download Vince's New Small Group Training Book by clicking here!

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information

Show Notes:

• 00:00 - Introduction and Vince's background at Fitness Quest 10
• 02:00 - The impact of Todd Durkin on Vince's career and personal life
• 05:00 - The shift to small group training and its advantages
• 10:00 - Essential equipment and layout for a small group training facility
• 13:00 - Why "semi-private" is a misleading term and the power of clear communication
• 19:00 - Financial benefits of small group training compared to one-on-one and large group formats
• 22:00 - The importance of proper pricing in small group training
• 25:00 - Marketing strategies: Understanding your target market, crafting the right message, and choosing the best media channels
• 31:00 - The role of community and client relationships in a successful gym
• 34:00 - Program design tips for keeping clients engaged and progressing
• 38:00 - Transitioning from large group to small group training: Key steps and strategies
• 45:00 - Final thoughts and how to get Vince’s book, "The Ultimate Guide to Small Group Personal Training"

If you'd like to work with Vince,  CLICK HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Download Vince's New Small Group Training Book by clicking here!

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information

Show Notes:

• 00:00 - Introduction to the episode and Vince Gabriele
• 02:00 - Vince’s origin story in fitness, starting from middle school
• 06:00 - College football experience and transition into the fitness industry
• 08:00 - Early career in California and meeting his wife
• 13:00 - Opening his gym in New Jersey in 2008 and the success of small group personal training
• 19:00 - The importance of building relationships and community in fitness
• 22:00 - Lessons learned from industry mentors and the impact of CrossFit on fitness communities
• 31:00 - The critical role of marketing in growing a fitness business
• 46:00 - Key marketing principles: Target Market, Message, and Media
• 53:00 - Client success stories and the power of relatable testimonials
• 56:00 - How to get Vince’s book, "The Ultimate Guide to Small Group Personal Training"

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, CLICK HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

See Vince live at Perform Better's HQ in Providence, Rhode Island on October 18th and 19th! 

Click Here for more information

Show Notes:

• [00:00:00] Introduction: Vince introduces Dr. Justin Rabinowitz, highlighting their longstanding relationship and Dr. Justin’s growth in the chiropractic field.
• [00:02:00] Developing Trust Between Gyms and Medical Providers: Dr. Justin explains what medical professionals look for in gyms when referring clients, emphasizing the need for careful management of clients' conditions during workouts.
• [00:07:00] Enhancing Referrals: Discussion on how gym owners can increase referrals from medical professionals by becoming clients themselves and building trust through consistent communication.
• [00:10:00] Joint Ventures: Examples of successful joint ventures between gyms and medical providers, including events and community partnerships that create value for all parties involved.
• [00:18:00] Farmers Market Strategy: Dr. Justin shares a strategy for gym owners to leverage local farmer's markets to build brand awareness and gather leads using the principle of reciprocity.
• [00:21:00] Benefits of In-House Medical Services: The advantages of having a medical professional within a gym, including convenience for clients and enhanced communication between providers and trainers.
• [00:24:00] Rapid Growth in Mastermind Business: Dr. Justin discusses his rapid success in growing a mastermind group for rehab chiropractors and the importance of finding a niche and building a strong team.
• [00:28:00] Leadership and Growth: Insights on how gym owners can keep their teams motivated and loyal by providing growth opportunities and continuously developing as leaders.
• [00:31:00] Final Thoughts: Vince and Dr. Justin encourage gym owners to refer chiropractors to Justin’s mastermind program, emphasizing the mutual benefits of having well-trained business partners.

If you would like help with your gym... Click Here to schedule a Breakthrough Strategy Call!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information

Timestamps:

00:00 Introduction to Mike Robertson and Vince Gabriele

01:28 Starting and Running a Gym

02:58 Early Challenges and Lessons Learned

06:02 The Importance of Marketing in Gym Business

07:54 Building a Sustainable Business Model

14:51 Marketing Strategies and Customer Value

20:27 The Power of Multiple Marketing Channels

31:42 The Importance of Speed in Follow-Up

32:53 The Importance of Speed in Follow-Up

34:18 Long-Term Follow-Up Strategies

35:16 The Power of Immediate Text Responses

38:08 Good, Better, Best Pricing Model

43:04 Common Pricing Mistakes in Gyms

48:41 Knowing Your Numbers

50:55 Biggest Mistakes and Unexpected Wins

58:36 Life Lessons from Running a Gym

01:00 What's Next for Vince Gabriele?

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Enter to win a Free Ticket to my Business Secrets for Gym Owners Workshop at Perform Better's HQ in Providence, RI by clicking the link: https://events.vincegabriele.com/pb-2024-sweeps 

Learn more about the event by clicking: Here

Podcast Highlights

00:00 | Introduction and Opening Banter

00:35 | Content Creation for Gym Owners

01:42 | The Three Pillars of Business Success

05:03 | Upcoming Event: Business Secrets for Gym Owners

07:46 | Effective Marketing Strategies

19:00 | Leadership and Personal Development

26:39 | Conclusion and Event Reminder

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!