Click below to join us May 2–3, 2025 at Perform Better Headquarters in Rhode Island for an exclusive 2-day event:
https://www.performbetter.com/2025-Business-Secrets-for-Gym-Owners-May-2-3-2025/ 

In this lively and real-talk episode of Ask Vince, Leo and Vince dive deep into the nitty gritty of business ownership, culture-building, and personal growth—with some solid laughs and stories along the way (including breaking into Fenway Park!). From hiring the right team to dealing with burnout, Vince brings candid advice gym owners need to hear—especially when excuses like “the economy” creep in.

This one’s packed with practical mindset shifts and reminders that if your gym’s struggling…it might just be you. And that’s actually good news—because you can fix you.

Key Topics Discussed

Culture Starts With You
Your gym’s culture reflects your personal development. Improve yourself, and you’ll see the culture follow.

Hiring Based on Values, Not Just Skills
Vince shares how hiring for relationships and cultural fit beats resumes and degrees every time.

The Myth of Work-Life Balance
Especially in the early years, balance is earned—not given. Stop pretending you can build something great working part-time.

Excuses Like the Economy Are Crutches
Blaming external factors is easy. Ownership, accountability, and adaptability are what create success.

Family, Kids, and the Legacy of Work
Vince reflects on raising kids while growing businesses and the importance of showing your children what hard work looks like—through both presence and persistence.

Click below to join us May 2–3, 2025 at Perform Better Headquarters in Rhode Island for an exclusive 2-day event:
https://www.performbetter.com/2025-Business-Secrets-for-Gym-Owners-May-2-3-2025/ 

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

To get the details for our July Mastermind Meeting with Zingerman's Founder Ari Weinzweig, email [email protected].

In this episode of The Business Secrets for Gym Owners podcast, Uncle Vinny shares game-changing insights from his longtime mentor and friend, Ari Weinzweig, the founder of Zingerman's Deli. Ari took a small Jewish deli in Ann Arbor, Michigan, and grew it into an $80 million empire spanning multiple businesses — and his lessons are directly applicable to running a successful gym. Vinny dives deep into three of the most valuable business lessons he learned from Ari: the four stages of business growth, the recipe for outstanding customer service, and the power of creating a clear vision for your business. This episode is packed with actionable insights that will help you take your gym to the next level.

Key Points Covered:

The Four Stages of Business Growth – Vinny outlines the four stages that every business goes through: Creating, Building, Prime, and Scale. He explains the challenges and opportunities at each stage and what it takes to level up.

The Recipe for Great Customer Service – Learn Zingerman’s simple but powerful three-step system for providing exceptional customer service: Find out what the customer wants, get it for them, and exceed their expectations.

How to Write a Powerful Vision – Discover the difference between a mission and a vision, and why creating a clear, compelling vision for your gym’s future is crucial for long-term success.

The Importance of Leadership and Delegation – Transitioning from working in your business to working on your business requires building a strong team and elevating leaders within your organization.

Lessons from a Multi-Million Dollar Business – Vinny explains how the principles that built Zingerman's into an $80 million business can be applied to growing and scaling your gym.

To get the details for our July Mastermind Meeting with Zingerman's Founder Ari Weinzweig, email [email protected].

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

👉 To get the info for our July Mastermind, email [email protected]

In this episode of Business Secrets for Gym Owners with Uncle Vinny, Vince reflects on the incredible success of the SPF Mastermind event and the key lessons that came out of it. From mindset shifts to business growth strategies, Vince dives deep into the tools that gym owners need to thrive. He shares behind-the-scenes stories from the event, including how a legal challenge forced a last-minute rebrand and how that challenge became a valuable learning opportunity. This episode is packed with actionable advice and motivation to help gym owners tackle their biggest business challenges head-on.

Immunity to Criticism – Vince explains why the higher you climb, the more criticism you face—and how to build mental toughness to keep moving forward despite negative feedback.

The Four Key Business Numbers – The four metrics that drive business growth: lead generation, conversion rate, client sign-ups, and retention. Focusing on these ensures consistent, scalable success.

Deconstruction of a Million-Dollar Gym Owner – Vince breaks down the habits, mindset, and business practices of the 28 gym owners in his group who have crossed the seven-figure mark.

Creating Playbooks for Success – Carly from Synergy teaches how to create detailed playbooks for marketing and retention campaigns to simplify execution and ensure consistency.

Turning Setbacks into Opportunities – How Vince turned a last-minute legal challenge over the event name into a marketing win—and how gym owners can use setbacks as fuel for growth.

👉 To get the info for our July Mastermind, email [email protected]

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Book a free strategy call now and discover the exact steps to generate more leads, convert more members, and scale your gym faster.

Click Here: https://calendly.com/spf-leo/spf-mastermind-discovery-call

In this episode, Vince discusses the four essential components to focus on when growing a gym. He emphasizes that consistent, incremental growth (even just +1 or +2 members a month) can lead to massive long-term success. Vince identifies the common mistakes gym owners make, such as wasting time on "fake work" that doesn’t drive new memberships or retention. He breaks down growth into four critical "buckets" and explains why knowing your key metrics in each bucket is essential for success. Vince encourages gym owners to focus on strategic rather than tactical solutions and to own their numbers to make informed business decisions.

Top 5 Key Points:

Get Enough Leads

• Lead generation is the foundation of growth.
• Gym owners often mistake a tactical problem (like needing better Facebook ads) for a strategic issue.
• The key is figuring out who owns the marketing and whether they understand, want, and have the capacity to handle it.

Improve Lead-to-Consultation Conversion

• Conversion from lead to consultation should be between 20% and 30%.
• If you have 100 leads and only 5 consultations, it’s a process issue, not a lead issue.
• Gym owners often misdiagnose this problem due to lack of data tracking.

Boost Consultation-to-Membership Conversion

• To convert consultations into paying members, get clarity on their current situation and their desired future.
• Ask the game-changing question: "Why don’t you have that now?"
• Understanding their gap allows you to position your offer as the solution.

Retention is Key

• Retention should be below 5% attrition; anything higher signals a problem.
• An 8% attrition rate creates a "leaky bucket" situation, making it hard to sustain growth.
• Fixing retention without even increasing leads or conversion can transform a business.

Know Your Numbers and Stay Focused

• Tracking leads, conversion rates, and retention creates a simple but effective business plan.
• Focus on improving these core metrics instead of getting distracted by side projects (like juice bars or merchandise).
• If you're under 100 members, the priority is always on increasing members and retaining them.

Book a free strategy call now and discover the exact steps to generate more leads, convert more members, and scale your gym faster.

Click Here: https://calendly.com/spf-leo/spf-mastermind-discovery-call

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click the link below to see the Agenda for Gym Business Raw 

https://drive.google.com/file/d/1noqfvY46-dtmLWd1_u65N3U4ckTVLBxH/view?usp=sharing

and then Click here to get your virtual seats now!

In this episode of the FBU Podcast, Vince sits down with Dr. Wood, founder of the Inspired Performance Institute, to discuss how unresolved trauma impacts performance, business success, and overall well-being. Dr. Wood explains how trauma—both major and minor emotional concussions—creates inflammation, disrupts the nervous system, and holds people back from reaching their true potential. He shares groundbreaking insights on how rewiring the brain can help business owners, athletes, and high performers break through self-imposed limitations. Using real-life case studies, including professional athletes and entrepreneurs, Dr. Wood demonstrates how his methods have led to record-breaking performances and financial success.

The Hidden Impact of Trauma on Performance

• Trauma, even in subtle forms like childhood criticism or self-doubt, keeps the brain in a fight-or-flight state. This unresolved stress affects decision-making, business success, and physical health.

Brainwave Optimization for High Performance

• Dr. Wood explains the four brainwave states—Beta (high stress), Alpha (relaxed focus), Theta (processing state), and Delta (deep recovery). Rewiring the brain to operate in Alpha can unlock peak performance in business and athletics.

The Mind-Body Connection in Business and Fitness

• Many gym owners and personal trainers unknowingly mask their own trauma through physical training. Dr. Wood emphasizes how trauma resolution can lead to better business decisions, improved client results, and personal breakthroughs.

Real-Life Transformations Through Trauma Work

• Stories include a marathon runner breaking world records post-treatment, a high-level banker overcoming financial self-sabotage, and Dr. Wood’s own daughter eliminating autoimmune diseases after addressing childhood trauma.

Breaking Limiting Beliefs to Unlock the Next Level of Success

• Entrepreneurs often hit ceilings due to deep-seated fears and limiting beliefs from past experiences. Addressing these mental roadblocks allows for business growth, financial success, and personal fulfillment.

Click the link below to see the Agenda for Gym Business Raw

https://drive.google.com/file/d/1noqfvY46-dtmLWd1_u65N3U4ckTVLBxH/view?usp=sharing

and then Click here to get your virtual seats now!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Can’t make it in person? No problem! Join our Mastermind Event Virtually and get all the game-changing insights from anywhere. Secure your virtual seat now! 

Click here to register: https://buy.stripe.com/fZe3eP33taew0uI8xy

This episode is a must-listen for any business owner who’s struggling with their team dynamics. If you’ve got people problems, this framework will help you diagnose and fix them before they take your business down with them.

If you’ve ever felt like most of your business headaches come down to people, you’re not alone. In this episode, we dive into the idea that 80-90% of business problems are really people problems. Drawing from years of mentorship under Mark McDonald and the principles of EOS (Entrepreneurial Operating System), we break down the four categories every team member falls into—and what to do about it. From hiring mistakes to tough calls on employees who don’t fit, this episode gives gym owners and business leaders a no-nonsense framework for evaluating their staff and making the right moves to protect their culture and success.

The Four People Issues: Every team member falls into one of these categories:

• Right person, right seat (ideal scenario).
• Right person, wrong seat (misplaced talent).
• Wrong person, right seat (high performer, bad culture fit).
• Wrong person, wrong seat (big mistake, needs to go).

Right People Need Growth Too: Don’t neglect your best employees—help them see their future in your company by aligning their goals with business growth.

Misplaced Employees Can Be Saved (Sometimes): A team member who fits your culture but struggles in their role might just need a different seat. Moving them can be tough, but it’s often worth it.

Toxic High Performers Will Kill Your Culture: A top performer who doesn’t align with your values is a ticking time bomb. No matter how talented they are, they will erode trust and teamwork if left unchecked.

Hiring is a Skill You Must Master: Many people problems stem from hiring mistakes. Learn to ask better questions, check references thoroughly, and trust your gut when making staffing decisions.

Can’t make it in person? No problem! Join our Mastermind Event Virtually and get all the game-changing insights from anywhere. Secure your virtual seat now! 

Click here to register: https://buy.stripe.com/fZe3eP33taew0uI8xy

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Book a FREE Hot Seat Call with Us Now by Clicking the Link Below!
https://calendly.com/spf-leo/spf-mastermind-discovery-call

In this episode, we take you inside a LIVE SPF Mastermind coaching call, where gym owners bring their biggest challenges to the table and get real-time solutions. These hot seat sessions cover critical business issues that gym owners face every day, from increasing profits to refining marketing strategies and structuring training programs for maximum success.

Many of the challenges addressed in this call will sound familiar to any gym owner looking to grow their business, improve retention, and boost revenue. The insights shared here could be the game-changer you need to take your fitness business to the next level.

1. How to Increase Gym Profitability – Strategies to maximize revenue, refine pricing models, and create additional revenue streams.
2. The Power of Joint Ventures – How to build strategic partnerships with local businesses and leverage their customer base to drive new memberships.
3. Small Group vs. Large Group Training – Pricing, structuring, and delivering each format effectively to meet client needs while maximizing profitability.
4. Fixing Retention Problems – Understanding why members leave and how to create a gym experience that keeps them engaged long-term.
5. Marketing That Attracts the Right Clients – How to refine messaging, offers, and positioning to attract high-quality leads who are more likely to stay.

Book a FREE Hot Seat Call with Us Now by Clicking the Link Below!
https://calendly.com/spf-leo/spf-mastermind-discovery-call

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

If you want to meet Devin along with over 140 ambitious gym owners and completely transform the way you run your gym click the link below to secure your spot at the most anticipated gym business event of the year

https://vincegabriele.com/gym-business-raw/

In this episode, Vince sits down with Devin Gage, a gym owner who went from struggling to sign his first client to running multiple gyms and making millions. They talk about the highs, the lows, and the oh sh*t moments of business growth. Devin shares how he went from clueless and overwhelmed to confident and strategic, breaking down the exact mindset and frameworks that got him there. They dive into the importance of having a clear vision, making data-driven decisions, and finding the right people to grow your business without losing your sanity. If you’re a gym owner wondering what’s next, this episode is packed with insights that’ll help you level up.

Get Clear on What You Want

• Saying “I want to grow” isn’t enough. You need a specific, tangible goal—whether it’s hitting $1.5M in revenue, working 20 hours less per week, or opening a second location. If your goal doesn’t make you a little nervous, it’s probably not big enough.

Feel the Fear and Do It Anyway

• Big moves come with big risks, but sitting still is riskier. Devin follows a simple three-question framework:
  1. What’s the upside?
  2. What’s the worst-case scenario?
  3. Can I live with that worst case?
     If you can, it’s time to move forward.

Stop Running on Feelings—Know Your Numbers

• A gym owner saying “I feel like business is good” without knowing their retention rate, conversion numbers, or sales data is flying blind. The numbers don’t lie—if you don’t track them, you can’t fix what’s broken.

Your Business Is Only as Good as Your People

• If you want to grow, you need self-driven facility leaders. These aren’t people who wait to be told what to do—they take action, build relationships, and treat the gym like their own. Hire the right leaders, and your business will grow. Hire the wrong ones, and you’ll lose a ton of money (Devin learned this the hard way).

Your Job Will Change—And That’s a Good Thing

• Scaling means stepping away from the daily grind and spending more time thinking, solving problems, and planning for the future. It’s not always exciting, but it’s what takes you from running a gym to running a business. If you’re stuck in “firefighter mode” putting out problems all day, you’ll never get to the next level.

If you want to meet Devin along with over 140 ambitious gym owners and completely transform the way you run your gym click the link below to secure your spot at the most anticipated gym business event of the year

https://vincegabriele.com/gym-business-raw/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click the link below if you want to completely redefine your gym in 2025 by attending the most sought after event for Gym Owners across the country:

 https://vincegabriele.com/gym-business-raw/ 

Podcast Summary:

Marketing your gym shouldn’t feel like throwing spaghetti at the wall and hoping something sticks. In this episode, I’m sitting down with the brains behind KISS Marketing—Chrizni Spitz, Will Matheson, and Ben Stocks—to talk about what’s actually working right now for gym owners who want more leads, better retention, and a marketing plan that doesn’t feel like chaos. Whether you’ve tried Facebook ads and got burned, struggle with social media, or have a website that’s basically a digital paperweight, we’re covering the simple (but powerful) changes that make all the difference. No fluff, no gimmicks—just real strategies from people in the trenches. Let’s dive in!

5 Key Takeaways

1️⃣ Stop Squirrel Marketing – A marketing calendar will save you from the random, last-minute “oh crap, I need leads” approach and actually build momentum.
2️⃣ Funnels = Leads on Autopilot – If you’re still manually following up with leads one by one, you’re leaving money on the table. A simple funnel fixes that.
3️⃣ Facebook Ads Aren’t Dead (You Just Need a Strategy) – Most gym owners quit ads too soon. Here’s how to tweak what’s not working and actually get ROI.
4️⃣ Your Website is a Lead Machine—If You Build it Right – Ditch the clutter, focus on local SEO, and make it easy for people to take action.
5️⃣ Content That Converts – Posting random workout videos won’t cut it. Learn what to post, how often, and why your social media presence matters for ads and trust-building.

Click the link below if you want to completely redefine your gym in 2025 by attending the most sought after event for Gym Owners across the country:

https://vincegabriele.com/gym-business-raw/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Book your free one-on-one coaching call now by emailing [email protected] or click here to schedule: https://calendly.com/spf-leo/spf-mastermind-discovery-call

No credit card needed—this call is all about strategy, giving you clear, actionable steps to move forward with confidence. 

If you train both kids and adults, you’ve probably noticed—it’s way easier to fill up your youth programs than to get their parents into your adult training. In this episode, we tackle exactly that: how to turn those sideline parents into paying gym members.

Vince shares firsthand experience of shifting from an athlete-only business to a more balanced model, revealing how adult clients create stability in revenue. The key? Stop waiting for parents to "just sign up" and start making intentional moves to bring them in.

Ditch the Mass Emails—Go Personal.

• A simple, direct text or call works way better than another generic email blast.

Give Parents a Free Trial (and Actually Offer It).

• Every athlete signup is a chance to invite parents in—most gym owners just don’t ask.

Talk to Parents Watching on the Sidelines.

• They’re already in your gym. Strike up a convo and get them involved.

Make It a Gift.

• Hand out free trial gift cards through the kids—especially around the holidays.

Host a Parents-Only Workout.

• Give them a fun, no-pressure way to experience your gym for themselves.

The bottom line? More offers = more clients. Get out there and make it happen.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!