If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.

https://join.gymmembermachine.com/vince/

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince breaks down three powerful marketing levers every gym owner needs to master to create consistent, predictable leads that come in while you sleep.

Fresh off selling his marketing agency, KISS Marketing, Vince shares what he’s learned from helping hundreds of gyms build systems that generate leads automatically, convert better, and give owners their time back.

He walks through the three pillars of smart digital marketing — ads, websites, and CRM systems — explaining why most gym owners overcomplicate them and how to simplify the process for maximum results.

5 Key Points

1. Facebook and Instagram Ads = Present and Future Bank
   Ads aren’t about instant sales — they’re about building both short-term and long-term lead flow that fuels your business month after month.
2. Leads While You Sleep
   Paid ads create leverage. Once they’re set up right, they generate opportunities 24/7, giving you breathing room to focus on your clients.
3. Your Website Must Convert
   Your website isn’t a brochure — it’s a lead machine. It should capture names, emails, and phone numbers daily or it’s costing you money.
4. The Fortune Is in the Follow-Up
   A clean CRM helps you organize leads, automate outreach, and ensure no potential member slips through the cracks.
5. High Leverage = High Freedom
   Ads bring leads, websites turn them into conversations, and CRMs turn conversations into clients — giving you both revenue and freedom.

If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.
https://join.gymmembermachine.com/vince/

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.
https://join.gymmembermachine.com/vince/

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince reconnects with GR Hoff, founder of Gym Member Machine — one of the top-performing marketing agencies in the fitness industry.

GR was Vince’s first-ever ad manager back in 2015, and the two share the story of how a single sweepstakes campaign added $200,000 in annual revenue to GFP in one year. That campaign laid the foundation for what would eventually become Gym Member Machine — now serving over 350 gyms worldwide with an industry-best 2% churn rate.

Vince also reveals why he decided to sell KISS Marketing to GR and GMM, breaking down the lessons learned from running and exiting a multimillion-dollar agency. Together, they discuss what’s working right now in gym marketing, why trust is the new currency, and how GMM continues to help gyms grow with honesty, strategy, and real results.

5 Key Points

1. From Coaching to Partnership
   GR went from being Vince’s ad manager to acquiring his agency — a full-circle partnership built on trust, performance, and shared values.
2. The $200K Sweepstakes Campaign
   Their original “six-week sweepstakes” promo became one of GFP’s most successful campaigns ever, showing the power of smart, risk-taking marketing.
3. The Truth About Paid Ads
   Every market is different — there’s no one-size-fits-all solution. Success depends on consistent follow-up, good offers, and strong local credibility.
4. Rebuilding Trust in the Industry
   After years of fake “free” challenges, GR and Vince explain how to market with authenticity, real proof, and ethical offers that last.
5. Why GMM Wins
   With a full-service team, proven systems, and lightning-fast support, GMM has become the go-to agency for gym owners who want results without the BS.

If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.
https://join.gymmembermachine.com/vince/

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince joins Mark Fisher, Rachel Cosgrove, and Julian Barnes from Boutique Fitness Solutions for a roundtable discussion on the Path to Profitable Strength Studios.

This deep-dive webinar, hosted in partnership with Perform Better, breaks down new industry data from over 1,000 profitable gyms and reveals what’s really driving growth in 2025 — from lead generation and referrals to conversions, retention, and churn.

Vince shares hard-hitting insights about lead follow-up, sales conversations, and the importance of mastering the “speed to lead” mindset — while Mark and Rachel unpack what the best gyms in the country are doing to consistently stay profitable, grow memberships, and retain clients year after year.

5 Key Points

1. Profitable Gyms Generate 50+ Leads a Month
   The data doesn’t lie — studios that grow quickly generate consistent lead flow and have a follow-up system to match.
2. Referrals Are Still the #1 Source of Quality Leads
   Simple, systemized referral programs outperform paid ads when executed correctly — and they keep your best clients engaged.
3. Intro Offers Need Variety
   The most successful gyms rotate offers every few months. What works once won’t work forever. The key is keeping your sales process consistent, not your promotion.
4. Conversion Comes Down to Conversations
   Scripts and automations help, but nothing beats a genuine, curious phone call that makes prospects feel understood.
5. Retention Under 5% Churn Is the Mark of a Healthy Gym
   The best gyms aren’t just great at sales — they’re great at keeping clients for years through connection, accountability, and community.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with Marty Vaughn, owner of 360 Fitness in Nashville, TN — a gym that went from $15K a month to over $60K a month while building a life of freedom and balance.

Marty opens up about the personal transformation that fueled his business success — from burnout and frustration to clarity, purpose, and leadership. He shares how quitting drinking, finding focus, and surrounding himself with the right mentors helped him grow both as a person and a business owner.

Today, Marty leads a thriving gym with over 200 members, a lean team, and strong margins — all while working just 15 hours a week and living life on his terms.

5 Key Points

1. From $15K to $60K
   Marty joined SPF Mastermind in 2020 during the height of COVID, when uncertainty was everywhere. Within four years, he quadrupled his revenue and built a real business that runs without him.
2. The 50+ Market Advantage
   By narrowing his niche to clients aged 50 and up, Marty became the go-to fitness expert in Nashville for people who want to move better, stay strong, and avoid injury.
3. Switching From 1-on-1 to Small Group
   Once stuck trading time for money, he now earns $200 per hour through small group training — serving more clients, creating better results, and working less.
4. Referrals and “50 Strong”
   Used our signature “50 Strong” campaign and referral programs to drive a steady flow of qualified leads every month, with an 80% conversion rate from consult to paying member.
5. Freedom, Confidence, and Growth
   Marty’s not just making more money — he’s living with less stress, more freedom, and newfound pride in what he’s built. He now owns a thriving gym, a beautiful home, and a business that truly supports his life.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince interviews Bobby and Maria, a husband-and-wife team from Massachusetts who turned their gym from a struggling $7,000-a-month grind into a thriving $55,000-a-month business with two locations.

They share the full story—from burnout and financial stress to building systems, hiring a team, and finally gaining the freedom of time and money that most gym owners dream of.

Their journey captures what’s possible when you stop trying to do everything yourself, simplify your business model, and take massive, scary action.

5 Key Points

1. From Chaos to Clarity
   Bobby started out training everyone—kids, adults, athletes, wrestlers—without focus or systems, working 70-hour weeks for the same money he made as a trainer.
2. The Turning Point
   Burnt out and directionless, Bobby and Maria sold wrestling mats to afford coaching and joined SPF Mastermind. That decision changed everything.
3. Restructuring the Business
   They shut down their bootcamps and moved fully to a small group model, shifting from $8K a month in chaos to recurring, predictable revenue.
4. Taking Scary Action Pays Off
   Maria turned down an $80,000 job offer to go all-in on the gym. Within a year, they doubled revenue to $16K, then hit $200K the next year—exactly what Vince predicted.
5. Freedom and Growth
   Today, Big Day Fitness runs two profitable locations with 195 members and a team of five. Last year, they profited $265,000—self-funding their expansion, taking 19-day vacations, and preparing for their dream wedding in Spain.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince reveals the most powerful way to get people to buy — and it has nothing to do with fancy sales tactics or high-pressure scripts.

As he finalizes his new book The 8 Profit Levers, Vince shares how he’s been collecting raw, emotional testimonials and case studies from gym owners who started under $25K a month and are now crushing it. These aren’t polished reviews — they’re real screenshots, messages, and stories that show transformation in both business and life.

Vince breaks down how you can use the same approach in your own gym: collecting authentic stories, highlighting transformation, and using that social proof across every part of your marketing.

5 Key Points

1. Real Beats Perfect
   A simple screenshot of a client’s heartfelt message is more powerful than any scripted testimonial.
2. Capture Transformation, Not Praise
   The best testimonials don’t say “you’re great” — they show how someone’s life or health truly changed.
3. Ask the Right Questions
   Don’t ask for reviews. Ask clients to tell their story — where they were before, what changed, and what life looks like now.
4. Repurpose Everything
   Use your testimonials across your website, emails, ads, and social posts. One story can create dozens of marketing assets.
5. Find the Gold Line
   Every testimonial has one sentence that hits hardest — the “I went from X to Y” moment. Pull it out, bold it, and make it the headline.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince interviews Christoph Sauerborn, a 23-year-old gym owner from Westchester, NY, who went from making $8,000 a month and paying himself nothing to generating $50,000 a month with 60% margins, all in under a year.

Christoph left investment banking to follow his passion, opened his gym with 20 members, and used smart marketing plays, mindset shifts, and community strategies to rocket past Stage One. His story shows that you don’t need decades of experience to grow fast—you need the right mindset and the right levers

5 Key Points

1. From Banking to Barbells
   Christoph left a secure investment banking career after realizing he was unfulfilled, betting on himself to build something meaningful.
2. Starting at $8K and Doing Everything
   He opened with 20 members, ran every session, and paid himself nothing for the first four months while working 10+ hours a day.
3. Mindset Shift Around Free Offers
   His growth exploded when he embraced giving away services—running buddy months, free trials, and joint venture sweepstakes to fill classes and build trust.
4. Leveraging Other People’s Customers
   One nutritionist sent a single email that led to 12 new signups worth $120,000 in lifetime value, with zero ad spend.
5. Systemizing and Scaling Fast
   By outsourcing ads and installing a CRM, he freed up time, brought on staff, and now runs a $50K/month gym with $30K+ profit and a clear path to multiple locations.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with SPF Mastermind member Jason Maher, who went from closing his first gym in San Diego to building a brand-new gym on the East Coast that generated over $500,000 in its first 12 months.

Jason shares his journey of burnout, lessons learned from failure, and how he used those lessons to scale faster than any other gym owner Vince has worked with—going from zero to $63K per month in just one year.

His story proves that even if you’ve struggled, sold, or stepped away from fitness, you can come back stronger and grow a thriving business with the right model, mindset, and mentors

5 Key Points

1. Burnout at the First Gym
   Jason did everything himself for three years—training, sales, marketing—and hit a ceiling around $18K–$20K a month before selling.
2. Second Chance, Smarter Play
   When he opened his new gym in Boston, he hired staff within the first month, instead of waiting years.
3. Marketing as the Game-Changer
   By investing in digital ads and presale systems, he launched with 40 members and profitability from day one.
4. Retention and Referrals
   With a 2% attrition rate and creative referral strategies like milestone rewards and black card giveaways, growth became sustainable.
5. $500K in 12 Months
   In his first year back in business, Jason’s gym did half a million in revenue, proving that the right playbook works—even if your first attempt fell short.

Next Step

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince dives into the brutal reality of Stage One—that zero-to-$25K revenue grind where the gym lives and dies on your back.
Fresh off selling his marketing agency and hammering out 17,000 words of his new book Eight Profit Levers, Vince shares the exact moves any gym owner can use to escape Stage One and hit $35K–$50K a month.

He explains why staying too long in Stage One leads to burnout, why money problems—not lack of hustle—keep owners stuck, and how a few high-impact “profit levers” can change everything.

5 Key Points

1. Stage One Is a Grind
   Running a $0–$25K gym is like being LeBron on the court with middle-schoolers—you’re carrying the whole game.
2. Money Is the Real Trap
   You can’t hire help if you don’t have cash flow. Profit levers fix that first.
3. Raise Prices, Ring the Register
   A single price move—done right—can add thousands in recurring revenue overnight.
4. Leads on Autopilot
   Simple Facebook ads at a small budget can turn $1K into $30K in lifetime value.
5. Get Out Fast or Burn Out
   The longer you stay in Stage One, the harder it is on your body, brain, and family.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to get started:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince shares a big money idea that any gym owner can start using right away. Fresh off selling his marketing agency, Vince reveals how simply inviting the professional service providers already in your life—like lawyers, accountants, electricians, or even your dog groomer—to try your gym for free can spark new memberships, strengthen relationships, and create unexpected joint ventures. It’s a grassroots strategy that proves you don’t need fancy ads to drive serious growth.

5 Key Points

• Leverage Existing Relationships
  •  Your lawyer, accountant, electrician, and other service providers already know and trust you—invite them in for a free month and start the conversation.
• Tap Into Their Networks
  •  These professionals often have deep connections and can introduce you to dozens of potential members.
• Barter for Win–Win Deals
  •  Trade training for services to save cash and create long-term partnerships.
• Think Local, Not Just Digital
  •  Facebook ads are great, but your biggest opportunities are often right in your own community.
• Create Joint Ventures
  •  A single invite can open the door to corporate deals—like an entire office relocating near your gym.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to get started:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!