Click here to schedule a call and receive our exclusive Price Increase Guide—trusted by over 200 gym owners to increase revenue without additional costs or losing members.

In this episode, Leo and Vince kick things off by recapping Vince’s unplugged anniversary vacation to Cancun, which turned into a business lesson on opportunistic upselling, seaweed, and Mexican cab scams. From there, the duo dives deep into four pressing topics for gym owners: how to increase prices without a revolt, how to plan a second location without losing your mind (or your first location), how to evaluate outside opportunities without losing focus, and finally, how to build a powerful retention system. Vince shares real-life stories from clients, practical checklists, and a fair bit of humor and firepower on why charging more and simplifying your business might just be your ticket to massive growth and sanity.

 

5 Key Points from the Episode

• Price Increases Are a Mindset Game First, a Math Game Second
  Vince lays out a two-step pricing strategy: calculate worst-case loss (and realize it’s rarely catastrophic), and then zoom out to see long-term gains (e.g., $30/month = $120K more per year). Keep it simple—use a flat rate increase across the board to avoid confusion and resentment.
• Opening a Second Location? Focus on Four Buckets
  Simplify the chaos by breaking planning into four major categories:
  • Money (how much you need, where it’s coming from)
  • Pre-sale Marketing (start day one with clients)
  • Staffing (who’s running it?)
  • Facility Setup & Legal (lease, layout, legal ducks in a row)
    Don’t scale until your first location is rock solid.
• Every Gym Owner Needs a Focus Filter
  To avoid shiny object syndrome, answer: What do I want to be the best in the world at?
  Use that as your "yes/no" filter when evaluating new opportunities. Focus isn’t sexy, but it’s the real superpower of successful entrepreneurs.
• Retention Is Defense—and Defense Wins Championships
  Vince outlines a 5-point checklist to build a rock-solid retention system:
  • A retention coordinator owns it
  • It's measured (target: under 5% attrition/month)
  • You have the right people on your team
  • Your product is excellent (aka, "the soup is tasty")
  • You create ongoing client engagement
• Strong Team > Fancy Equipment
  It’s not your wall color or your squat racks that keep people coming—it's your coaches. Mediocre staff drain retention. Hire amazing people, train them well, and build systems that keep them focused. Vince’s retention surged after simplifying the team and locking in his star performers.

Click here to schedule a call and receive our exclusive Price Increase Guide—trusted by over 200 gym owners to increase revenue without additional costs or losing members.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

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