We’re back with a follow-up episode packed with real questions from real coaches and gym owners—and Dan’s giving you the no-fluff answers in real time.

From finding your first location, how to reinvest money into your business, and what to charge for off-site training! This rapid-fire Q&A hits the topics that matter most to fitness pros in the trenchesI

If this episode resonates with you please share it with your friends!  

Enjoy!

If you’re ready to come to a live event with Team VH here are a few  upcoming events:

NSCA NJ Clinic at Monmouth University May 3rd Monmouth University

https://www.nsca.com/globalassets/events/state-and-regional-events/reg_form_nj_may_2025.pdf

May 7th - VH Town Hall with Joe Riggio

12:15pm at Varsity House Gym Orangeburg (Free)

Weight Room Wealth – Business of Strength Summit

May 9–10

Day 1: Hotel Nyack | Day 2: Varsity House Gym, Orangeburg, NY

Focused on making, keeping, and multiplying revenue inside your gym business

https://us.businessofstrength.com/weight-room-wealth

In this episode, we break down how to lead with intentionality, presence, and gratitude, using a quick-hit framework every leader can benefit from. Whether you're managing a team, coaching athletes, or building culture inside your gym, these five principles will help you create more buy-in, build stronger relationships, and elevate performance across the board.

Key Leadership Takeaways:

• Smile: Be the thermostat, not the thermometer—set the tone.
• Work the Room: Be visible, not just available.
• Find a Friend: Be approachable and down-to-earth.
• Instigate Success: Catch people doing things right. Coach in real time.
• Thankfulness: Appreciation starts at the top.

Upcoming Events

NSCA NJ Clinic at Monmouth University

May 3rd, Monmouth University

Register Here: https://www.nsca.com/globalassets/events/state-and-regional-events/reg_form_nj_may_2025.pdf

Weight Room Wealth – Business of Strength Summit

May 9–10 | Day 1: Hotel Nyack | Day 2: Varsity House Gym, Orangeburg, NY

Focused on making, keeping, and multiplying revenue inside your gym business

Register Here:

https://us.businessofstrength.com/weight-room-wealth

Welcome to the Business of Strength! Today’s podcast I’m chatting with our friend Scott Leech the head S&C coach for University of Rhode Island Football.  

Scott is showing that you can be more and do more if you think outside the box and get creative.  

In this episode: 

• Using your passion and platform to help 

• Hiring and evaluating talent 

• Scott’s 4-Ps 

• Why college coaches need other revenue streams 

• How to create impact in your community 

Let’s get it dialed in!  This is the Business of Strength

Don’t forget our Next LIVE event is the Weightroom Wealth Summit May 9th & 10th here in Orangeburg NY.  This will be your definitive Marketing & Money Guide. Go to: https://us.businessofstrength.com/weight-room-wealth to register!

P.S. Please support and leave and 5-star iTunes review! 

In this Q&A episode of the Business of Strength Podcast, Joe and Dan take on real questions from coaches and gym owners across the country. From launching a gym and managing finances to building community and communicating price increases, this episode is packed with real-world advice and hard-earned lessons from two guys who have lived it

Join us May 9-10 at Weight Room Wealth, our two-day event designed to help gym owners grow smarter, earn more, and lead with confidence. We’ll cover:

• Financial planning and forecasting

• Sales and marketing systems

• Team development and leadership

• The tools we use to run Varsity House and BOS

Secure your spot here → https://us.businessofstrength.com/weight-room-wealth

This episode is all about practical answers for the questions gym owners are actually asking. Whether you're just getting started or looking to scale, Joe and Dan break it down in a way that makes sense and gets results.

In this episode Adam sits down with Coach Anthony, the Facility Leader of Oradell, NJ. In this episode Anthony breakdowns the following: 

• How he got into fitness at a young age 

• The top 3 skill sets that every coach should have

• What drew him to VH 

• How we launched the Oradell facility

•  Mindset behind selling gym memberships 

• How to manage a facility 

• Time management as a coach and selling full time 

• Advice for coaches who want to come work at Varsity House 

On May 9th and 10th we are hosting a seminar called Weightroom Wealth. How to build wealth through brand, marketing, finances, and more. 

To register click the link here:

Most gym owners operate without a clear financial roadmap, leading to inconsistent profits, stalled growth, and no long-term security. In this episode Dan Goodman breaks down the three key economic objectives every gym needs to thrive and the budget required to get there.

 If you want to stop guessing with your gym and start building real financial stability, join us at Weight Room Wealth on May 9-10 for a deep dive into financial strategies that actually work.

Register here: https://us.businessofstrength.com/weight-room-wealth

From the Little Gym Big Heart podcast:"Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that have fostered a culture of accountability, growth, and genuine appreciation at Varsity House. Whether you're a fitness business owner or aspiring leader, you'll walk away with actionable insights to elevate your team and drive sustainable results. Get ready to engage in today’s episode!"Connect with Dan: https://www.instagram.com/dan_goodman...Check out Devin on Instagram: / littlegym_bigheart

In this episode of the Business of Strength Podcast, host Joe Reggio recaps his trip to Sorinex’s Winterstrong program, one of his favorite events of the year for hunters. Along with discussing his experience over the weekend and the time spent with friends Zach Even-Esh and Joe’s hunting buddy Jonny, Joe also discusses the importance of putting yourself out there to meet new people and stretch your comfort zone.  Joe also goes over many other topics, including:  

* The importance of community 

* Thin Air Deep Water 

* Your network is your net worth 

* How your next connection cold change everything 

* Why going to things in-person beats virtual ANYTHING 

* The power of people

Don’t forget our Next BOS LIVE event is the Weightroom Wealth Summit May 9th & 10th here in Orangeburg NY.  This will be your definitive Marketing & Money Guide. 

Go to: https://businessofstrength.com/ to register!

This is the Business of Strength!

In this episode of the Business of Strength Podcast, host Adam Jenner sits down for a conversation with Alex Pleasic, the Athlete Performance Director at Varsity House Gym. Alex discusses her transition from being a coach to taking on a more high-level role overseeing the athlete program. She also shares how her background as a collegiate athlete helped prepare her for this expanded position, which involves not just coaching but also managing schedules, budgets, and other business responsibilities. Hear more about how she has handled the challenges of the increased workload and how she has adapted to the new demands of the role.

Visit our Website and schedule a FREE strategy call with a Business of Strength coach here:

https://businessofstrength.com

This is the Business of Strength!

Dan’s Takeaways from Georgia: Scaling the Right Way

Fresh off a trip to Velocity and CoreBlend, two gyms that have scaled quickly while maintaining quality, culture, and profitability.

What they did differently: Extreme focus on the product, retention, and efficient systems before chasing growth.The biggest takeaway?

They didn’t just add more clients—they built a business that could handle growth.

The Real Fix: Optimize Before You Scale

✅ Retention Over Acquisition

• If you can’t keep the clients you have, what’s the point of adding more?
• A high churn rate means you’re constantly playing defense instead of building long-term revenue.

✅ Profitable Pricing

• If you’re not making enough money per member, signing up 50 more people just digs a deeper hole.
• Are you pricing based on value and sustainability, or just trying to undercut the competition?

✅ Systemized Sales & Onboarding

• Every new client should plug into a structured, high-retention experience.
• If onboarding is sloppy, engagement drops, and your new clients become short-term clients. The best gyms don’t just sign people up—they build lifelong members.

Thanks for listening!

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Visit our website and schedule a FREE strategy call with the Business of Strength here:

https://businessofstrength.com

This is the Business of Strength!