In this episode Adam breaks down what we are currently working on at Varsity House as it pertains to product development and attrition. 

In a service based business there are 5 keys to reducing friction, getting results, and mitigating attrition: 

Defining our Training Ideology 

Messaging Externally to Members 

Training process and data presentation 

Customer experience 

Removing friction 

Don’t forget on November 15th and 16th the Underground Strength Con 3.0 is here! You can register with the following link: 

https://undergroundstrengthcon.com/

Check out our partners at TurnKey Coach: https://turnkey.coach/business-of-strength/

Unlock the secret to lasting gym success! In this episode, we dive into the “silent killer” of the fitness industry—client attrition. Learn why retaining members is more important than chasing new leads, discover a proven five-step retention playbook, and get actionable strategies to strengthen your fitness community, boost member loyalty, and build a gym business you love.Join us at Underground Strength Con 3.0 for two days of world-class coaching, business systems, networking, and fun! Click the link below to lock in your spot.https://undergroundstrengthcon.com

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong and Dan Goodman today as they sit down to teach you how you can build a 7-figure gym…

A special thanks to our partner, TurnKey Coach. Check them out here

https://turnkey.coach/business-of-strength/

Get your tickets to the next BOS event, Underground Strength Con 3.0, at the link below.

https://undergroundstrengthcon.com/

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong and Dan Goodman today as they sit down to teach you how you can build a 7-figure gym…

A special thanks to our partner, TurnKey Coach. Check them out here

https://turnkey.coach/business-of-strength/

Get your tickets to the next BOS event, Underground Strength Con 3.0, at the link below.

https://undergroundstrengthcon.com/

Join us as we sit down with Andrew Jackson from Turnkey Coach to explore how their innovative platform is changing the fitness industry. Discover insights on building strong business partnerships, delivering exceptional hospitality, and using technology to boost efficiency and client connection. Whether you’re a gym owner, coach, or fitness enthusiast, this episode offers valuable lessons on elevating your business and client experience.

Check out the Turnkey Coach website here! https://turnkey.coach/business-of-strength/

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong today as he sits down with Mike Lisi, owner of RAF Strength & Fitness, NXT4 Life Training, and Ignite Entrepreneurs…

Mike shares his journey of scaling from a single gym to multiple successful locations. Learn the secrets of building a thriving fitness business that runs without constant owner intervention. You don’t want to miss this one.

IGNITE: https://ignite-entrepreneurs.com

Ready to transform your gym? Grab your ticket now to the annual BOS retreat at bosretreat.com

On today’s episode Dan shares a simple lesson learned from a high-end restaurant and how it applies directly to running your gym.Too many owners overlook the little details, the way clients are greeted, the consistency of service, the presentation of the product. But those are exactly the things that separate the “good” gyms from the great ones.If a restaurant can deliver a consistent, elevated experience night after night, why can’t we do the same in our gyms?I’ll unpack how this mindset shift can improve retention, elevate your client experience, and help you build a brand people can’t stop talking about.Hope you enjoy the show! P.S. Our annual gym business retreat is SEPTEMBER 18/19 in sunny Scottsdale, AZ.Secure your spot here: https://bosretreat.com

Coach Joe Strong shares practical strategies for gym owners to master time management, boost productivity, and prioritize business growth. Tune in for actionable tips and insights from industry leaders!Don't forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Link here to register: https://bosretreat.com/

There is a big difference in being a leader and an operator. Leadership boils down to 3 components. 

1. Organizational Leadership 

2. Operational Leadership 

3. Behavior Leadership 

Adam breaks down each of these in detail on today's episode. 

Dont forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. 

Interns to All Stars. 

Link here to register:

https://bosretreat.com

Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength.

Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master’s degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years.

Varsity House Gym IG: https://www.instagram.com/varsityhouse/ (https://www.instagram.com/varsityhouse/)

Save $250 at the Business of Strength Retreat 2025

(CODE: Elite250): 

https://bosretreat.com/ (https://bosretreat.com/)