The Strength Coach Podcast

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Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets"

We spoke about:

• Main parts of The Little Book of Gym Marketing Secrets

  • Core Marketing Tools

  • Lead Generation Systems
  • Lead Nurture Systems
  • Lead Conversion Systems
• The Long Tail Game
• The Client Avatar
• Demographics vs. Psychographics
• The Front End offer- what is it and how to optimize it
• The first place to start with your marketing services
• Should new gyms do paid advertising 

• much more

Get a free digital copy of Mark's new book:

We spoke about:

• Problems with "Fitness Testing"
• "Change is good, just don't change everything"
• We are in the life changing business

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NO SEGMENT THIS WEEK

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

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Hunter Eisenhower, Associate Head Coach for Sports Performance at Arizona State University, creator of The Force System

We spoke about:

• His article Redefining Strength: High Force Does Not Equal High Load

• The Force System in Training

  • 4 categories- High Force

  • Fast Force

  • Slow Force 

  • Human Force
• A “yielding” isometric  vs  “overcoming” isometric
• Depth jumps and drop catches

• Superpower Program: How to Train Narrow & Elastic-Driven Athletes vs. Wide & Muscle-Driven

• much more

We spoke about:

• Training for something like the NHL playoffs
• His progress with Depth Jumps
• Thoughts on training athletes with bodybuilding splits

Brought to you by Naamly

NO SEGMENT THIS WEEK

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to you by Perform Better

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Nate Vankouwenberg, author of "Functional Strength Training for Physical Education"

We spoke about:

• The current state of physical education
• The impact of the current state on children and learning
• What is Functional Training
• Why functional training is important for kids
• Curriculum design
• Progressions and regressions
• Teaching guidelines

• much more

We spoke about:

• The Reliance on Technology for Performance
• Are individual programs overrated for high level athletes
• The Football “Lens” 

Brought to you by Naamly

NO SEGMENT THIS WEEK

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

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Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"The Dark Side of Owning a Gym with Vince Gabriele"

We spoke about:

All the stuff that can wrong!

• the sticking points
• burnout
• lawsuits
• betrayals
• criticism
• the money problems

The Result: The Ultimate Personal Development Experience

• Self Acceptance
• Self-Development
• Self Discipline

The Fruit:

• Freedom
• Wealth
• Transformation

Most underrated success principle: Find people who have done what you want and pay them to help you get it. 

• Much More!

Get a free digital copy! The Ultimate Guide to Small Group Personal Training:

Thanks for Listening!

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Josh Henkin, co-creator of Low Back Pain/Pelvic Control 6-week Online Masterclass

We spoke about:

• What The Industry Gets Wrong About Chronic Low Back Pain

• Social media science
• The Biopsychosocial model
• Current research about back pain
• what you should know about the thoracolumbar fascia

• Predictive Coding  

• How the brain factors into all of this

• The role of core stability in back pain

• His new Low Back Pain/Pelvic Control 6-week Online Masterclass- starts June 11!

• much more

We spoke about:

• Why is keeping athletes healthy being misconstrued as creating fragility
• Why having a better VO2 max should not be a priority for athletes

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Sumit Seth discusses "Simplify to Multiply- using the D.E.A.D. A.P.E. analogy"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to you by Perform Better

Check out the latest sale at PerformBetter.com

Carmen Bott, creator of ACL REHAB: Exercise Prescription from A-Z

We spoke about:

• Everything ACL Rehab
  • Why are the increasing
  • Stages of ACL rehab
  • Return to Play
  • Problems with RTP Testing
  • There course, "ACL REHAB: Exercise Prescription from A-Z"
  • much more

We spoke about:

• Do You Need to Do Sprint Technique Drills?
• The Transverse Chop
• The Anti-Rotation Discussion

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Sumit Seth discusses "Implementing the concept of the Third Place for your gym"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to You by PerformBetter.com.  Click here for the current sale.

Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"The Ultimate Guide to Small Group Personal Training with Vince Gabriele"

We spoke about:

• An overview of his new book- The Ultimate Guide to Small Group Personal Training

• Small Group Training defined
• Small Group vs. Medium Group vs. Large Group 
• Shifting over from your existing model to small group
• Why some gyms should stay doing what they are doing 
• a few "deadly sins" of small group training
• Marketing tips for small group training
• Keeping some skin in the game
• Much More!

Get a free digital copy! The Ultimate Guide to Small Group Personal Training:

Thanks for Listening!

Brought to you by Perform Better

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Chris Poirier, General Manager at Perform Better

We spoke about:

• The new Summit format for this summer
• No more Sundays
• An added session- a new networking/Q&A room 3 presenters
• The Florida lineup
• much more
• Check out the Summits here

We spoke about:

• Loaded Change of direction drills
• Why pushing knees over toes is a bad idea for Knee pain
• Belief Clusters
• Muscle as we age

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Sumit Seth discusses "Core values and how to put them into play to advance your member experience"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

About "Be Like the Best"

During the last 17 years of interviewing many strength coaches, fitness professionals, physical therapists and gym owners, Anthony Renna has accumulated a rolodex of “The Best of the Best” in the fitness profession.

This book is a collection of interviews with some of those top successes. Through his conversations, you’ll learn how they evolved in their careers, what habits and traits they believe made them successful, their goal setting processes, how they get through the hard times everyone faces and even some books to read and people they recommend following.

After each interview, you’ll find a challenge or action step based on an important takeaway from each interview.  These are designed to encourage you to build the habits to Be Like the Best on your journey to dominating in this profession.

As a fitness professional, you’re already making an impact in your clients, athletes and patients. This book will help you stand out in a crowded field and help guide you on the road to success.

Go to BeLiketheBest.com for more info

Thanks for Listening!

Brought to you by Perform Better

Check out the latest sale at PerformBetter.com

Kevin Carr, co-owner at MBSC and CFSC, founder of Movement as Medicine

We spoke about:

How much time to spend on content

• His lecture at the MBSC Spring Seminar, "5 Fitness Facts That Could Save Your Life"
• Lifespan vs. Healthspan
• How can training help both Lifespan and Healthspan
• What can we do to maintain cognitive health for our clients
• The important of VO2 Max
• How to implement the 2-mile bike test to help determine intervals
• how they are using intervals to improve VO2 max
• much more

We spoke about:

• Revisiting Force
  • review of Hunter Eisenhower's articles on Simplifaster
  • what he is learning about force
  • how he is thinking of implementing some new concepts based on this deep dive

Check out the MBSC Spring Seminar April 13-14

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Sumit Seth discusses "Asking form Referrals- it's not just about business growth, it's about building community"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

About "Be Like the Best"

During the last 17 years of interviewing many strength coaches, fitness professionals, physical therapists and gym owners, Anthony Renna has accumulated a rolodex of “The Best of the Best” in the fitness profession.

This book is a collection of interviews with some of those top successes. Through his conversations, you’ll learn how they evolved in their careers, what habits and traits they believe made them successful, their goal setting processes, how they get through the hard times everyone faces and even some books to read and people they recommend following.

After each interview, you’ll find a challenge or action step based on an important takeaway from each interview.  These are designed to encourage you to build the habits to Be Like the Best on your journey to dominating in this profession.

As a fitness professional, you’re already making an impact in your clients, athletes and patients. This book will help you stand out in a crowded field and help guide you on the road to success.

Go to BeLiketheBest.com for more info

Thanks for Listening!

Brought to You by PerformBetter.com.  Click here for the current sale.

Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"Think & Grow Rich for Gym Owners with Vince Gabriele"

We spoke about:

• a recap of his last mastermind- Think and Grow Rich for Gym Owners
• The 4 voices in your head
  • the Inner Perfectionist Bastard
  • the Inner Brat
  • the Inner Wimp
  • the Inner Caveman
• Turbulence 
• Napolean Hill's 5 Most Important Principles
• How a Clock Timer can help you get over things
• Clarity
  • Embracing the reality of where you are
  • Defining where you want to go
  • What you need to focus on NOW
• Much More!

Vince made a video explaining what it's all about

Check out the book: Big Book of Marketing for Gym Owners :

Thanks for Listening!