Always great having my brother Joe Defranco back on the show and this time we dove deep into the longevity laws of looking, feeling, and performing your best after you’re 40. 

Joe DeFranco is a world-renowned strength & conditioning coach and the owner of DeFranco’s Gym. For the past two decades, athletes from across the globe have hired Joe because of his remarkable ability to improve strength, power, speed, mobility, agility and sport-specific endurance. Joe’s training techniques have been featured in and on ESPN, Spike TV, NFL Network, WWE Network, Men’s Health Magazine, Men’s Fitness Magazine and in the NY Times best-selling book, The 4-Hour Body. His resume includes NFL players from all 32 teams, MLB & NBA players, WWE superstars, UFC fighters, Olympic athletes and high school & college All-Americans.

Joe is not only a pioneer in the sports performance industry – he has revolutionized the garage and warehouse gym business as well. Many industry leaders credit Joe for the paradigm shift we’re seeing in sports performance facilities today. Before Joe started his business, it was thought that you needed a large, multi-million dollar facility in order to succeed. But – after turning his original 500 square foot storage closet into an athletic performance mecca – it suddenly became “in vogue” to own a small garage/warehouse gym. Joe’s “gym blueprint” is now the industry standard and DeFranco’s is a globally recognized brand. DeFranco’s has been voted one of America’s 10 Best Gyms by Men’s Health magazine and one of America’s Top 5 Most Innovative Gyms by Greatist.com.

IN THIS EPISODE YOU’LL LEARN:

=> How social media has an either/or mentality when it comes to training when its not one or the other, its both (we give examples of where “influencers” get it wrong and confuse people).

=> The holy trinity of longevity - what 3 things you need to have in your training. 

=> The reason you can build more muscle and strength with a less than “optimal” exercise; 

=> What exercise is a multivitamin for your shoulders that everyone should be doing. 

=> “If it hurts don’t do it” advice would save a lot of people a lot of injuries and skyrocket results. 

=> What would Joe do, rather use free weights or machines; the answer may surprise you.

=> There’s no mandatory exercises and we break down the toolbox of exercises that you can use to replace the “main lifts.”

=> What are MUST have machines in Joe’s opinion for anyone over 40. 

=> Why the diets you hear about only work in the very short term and the people come back to ______.

=> We share 4 methods of how to progress an exercise without using more weight.

=> What does it mean to have a “longer runway” for increasing load and why it gets many people better results. 

=> Why research studies can leave out a lot of truth and Joe breaks down why it’s important to have different strategies for results. 

=> Context matters, why everything is situation specific and you have to make decision on the fly. 

=> Are you performing well outside of the gym? If not, your training program isn’t working for most clients. 

=> Why you should never, ever, ever skip a warm up (and what to do when you’re short on time).

=> Why warms ups are an actual confidence builder.

=> Joe’s template for how long the warm up is depending on how he feels. 

=> If you’re in the gym longer because it helps with your mental health and social connection, you absolutely SHOULD do it. 

=> How Joe and I have changed our strength training and training in general, as we have got older (this is a blueprint).

=> Why we don’t use caffeine much anymore or listen to hardcore music while training and how it’s improved our training. 

=> Why getting better every time you go to the gym is NOT a great strategy, here’s what you should do. 

=> And much, much more

LINKS & RESOURCES:

Joe Defranco website  

Joe Defranco Instagram 

Super Coach Mentorship 

Luka Hocevar YouTube  

It was great to catch up with Eric as I’ve known him for a decade in which time he has gone from a successful in person coach, to hybrid coach, and finally fully online while building a 7-figure online coaching business. 

The Bach Performance Look Great Naked Protocol is built to you look, feel, and perform your best without living in the gym. Since 2013, they’ve served over 1200 CEO's, founders, business leaders, and athletes to lose upwards of 37 pounds in 90 days, 54 pounds in 6 months, and lose 130+ pounds and keep it off. Their client success rate is 83% with the average person losing 17 pounds in 90 days.

Eric has been featured in over 300 major publications from CNN and the Huffington Post to Askmen, Bodybuilding.com, & T-Nation.

IN THIS EPISODE YOU’LL LEARN:

=> What are the 9 major physiological adaptations that clients want to achieve.

=> How to implement the different adaptations into a training program for clients of different levels.

=> The step-by-step breakdown of a training session for someone over the age of 35+.

=> Why power, reactivity, and even speed should be trained by every client (and the nuances and differences of how to implement it).

=> Joint friendly variations of explosive movements that won’t beat clients up.

=> Why you probably SHOULDN’T start springing, yet.

=> Why exercise selection is crucial for anyone over the age of 35 and most people choose the wrong exercises for themselves. 

=> Eric breaks down his training session that lasts 50 minutes and gets in all the components necessary.

=> Why Eric doesn’t do the “big lift” first and does the “Reverse Workout” method. 

=> We break down why it makes sense to change the order of your exercises to feel better AND get better results over time. 

=> Should you be using only 2 hard work sets per exercise, Eric breaks down why this is better for gains. 

=> How to ramp up to your top two hard working sets, we give an example. 

=> Why I went from listening to DMX while training to listening to podcasts, and how its changed my training (for the better).

=> Eric’s training template and why he does 5 days a week of strength training, and why most his clients do a 4 day a week split. 

=> What are the biggest issues people over the age 35 face when it comes to training. 
=> Why trying to do the same training that used to get you results aren’t working anymore (and beating your body up). 

=> Why A-players like less autonomy and want a step-by-step plan to get them results (“give me what works and I’ll follow it”).

=> What made Eric made the decision to get on TRT after getting his bloodwork done.

=> What MUST you do consistently before you go on TRT (or any other pharmaceutical). 

=> Is the #1 benefit of training mental performance?

=> How did Eric go from in person coach, to hybrid, to going fully online and building a 7-figure business. 

LINKS & RESOURCES:

Bach Performance website  https://bachperformance.com/author-home/

Eric Bach Instagram https://www.instagram.com/bachperformance/

Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/

Vigor Life Podcast (iTunes)  h

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Great to have my brother @everygotdamndre back on the show while visiting Seattle for our Built To Last Gym mastermind as we dove into the most effective training methods, why he trains the way he trains and programs the way he programs, the reason he often turns down big brand deals, what he believes in when it comes to lifestyle and nutrition, as well as how to stand out online. 

IN THIS EPISODE YOU’LL LEARN:

=> What’s the philosophy behind Dre’s own training and mixing up kettlebells, barbells, machines or any other implements.

=> How does Dre break down his training week and days. His unique approach to changing up exercises and exploring movements. 

=> How to address boredom when coaching clients so they keep coming back. 

=> The 60/40 split of programmed vs. exploring and how I use it in the system. 

=> Why not completing the outlined workout is ok as it drives the challenge to complete it (this is why at first most people can’t complete Dre’s workouts, but they get fired up to eventually complete them).

=> Implementing weak links into training so you don’t have to work them separately. 

=> Why Dre brings his heart rate to a max by the end of his warm up. 

=> How Dre approaches training different abilities (power, strength, cardio, mobility) throughout the year but always stay ready in every single one of them.

=> What majority of people are actually looking for when they are joining a training program. 

=> Why Dre doesn’t talk about nutrition much when people start a training program and what happens next. 

=> What to do when you have lighter kettlebells and how Dre approaches challenging the body for most people working out from home. 

=> Dre’s philosophy when it comes to nutrition and lifestyle and how to simply implement it into your lifestyle.

=> Why Dre has turned down some very big brand deals even though he uses them (this will shock you!).

=> The approach to creating content when you get started vs when you’re established. 

=> The power of making “better work” rather than just more than isn’t good. 

LINKS & RESOURCES:

Adriell Mayes Website https://kettlebellfunctionaltraining.com/

Adriell Mayes Instagram https://www.instagram.com/everygotdamndre/

Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

It’s always a pleasure to have my brother and business partner in Built To Last Gym Mentorship Andy McCloy on the podcast, where we get to talk about coaching, gyms, and the industry. 

Andy McCloy is the owner and founder of BCI Sports Performance and Fitness in Madison, Alabama. Over the last 24 years BCI has become a leader in the youth sports performance industry. BCI has trained thousands of athletes, of which 100's of elite Division 1 athletes, many of which have made it to the highest professional levels of the NFL, NBA, and MLB. BCI works with athletes from 7 years old all the way to the professional level.

BCI has a strong general population program with the athlete performance program, leading to a membership of over 300 clients, a 7-figure business (in a 5,000 square foot space) while being one of the most profitable gyms in the country. Andy has created a team where careers are built, clients are impacted, and where he works 15 hours a week only doing the things he loves most so he can also dedicate time to his family.

In the last 7 years Andy has consulted hundreds of sports performance businesses and helped them create their dream business and because of his purpose. To help even more gym owners, Andy partnered with his long time friend Luka to create the Built To Last Gym mentorship program.

IN THIS EPISODE YOU’LL LEARN:

=> Should social media influencers that don’t coach clients talk about what gets the best results in training and nutrition.

=> What has online training become and how things “used to be” - what can you learn from building up your career.

=> People join coaching programs and gyms for results, and then they stay for the community; which means you have to get results. 

=> Why the old school strategies should still be your #1 approach to building your coaching business.

=> Coaching is the master skill that everyone needs to develop, and how it helps and expands into business operations. 

=> You still MUST have operations systems, marketing, sales, team development systems, but without coaching FIRST you do not have a foundation of a transformation business. 

=> Why enthusiasm is a super skill and if you develop it, people will want to be around you. 

=> How you operate as a coach is a big key in leadership of your team. 

=> What business owners have wrong about customer service, trying to delight the customer (this will blow your mind), and what will actually make clients refer to your business. 

=> It’s better to be very good day in and day out rather than “best in the world” inconsistently - be RELIABLE.

=> If you don’t know what excellence looks like you won’t be able to bring your coaching/business back to a certain standard. 

=> Two powerful ways to assess your coaches on a skill that will quickly determine whether they can do it or not. 

=> Insights on developing the team, building coaching skillsets, and creating a competitive advantage in your area.

=> Andy shares the current challenges and struggles of developing the team and how they are addressing it and turning it around. 

=> How to implement baseline, regression and progression into a framework for your coaches and gym.

=> Should you know how to do any exercise you demo well? Yes, but you can’t, here’s two other ways to be able to show/coach it well. 

=> Why do gym owners that say their gym is doing great without them coaching a lot, sell their gyms? The answer will shock you. 

=> Why the “I am your guru” approach in business coaching doesn’t do well and what we believe in. 

=> The power of mentorship and being in a group with other people pushing to achieve big goals. 

=> The 3 levels of coaching you should strive for that I learned from Ken Shamrock. 

LINKS & RESOURCES:

Built to Last Gym Mentorship 

BCI Performance & Fitness 

Andy McCloy Instagram 

Super Coach Mentorship 

Luka Hocevar YouTube Channel 

I’ve known Andy for over a decade and he’s always impressed me with his knowledge and how we helps people transform through his coaching model. When I found out how he runs his businesses and the level he has built it to I knew I wanted to have him share more of what’s “under the hood” of the way they deliver coaching and the systems that have built the business. 

Andy started Ripped Body in 2011 after becoming frustrated with the scams circulating in the fitness industry.

Since then, he’s coached over 2,000 clients and co-authored The Muscle and Strength Pyramid books — bestsellers that have become required reading for personal trainers around the world. But what matters more is this: he’s built a coaching system that consistently delivers results for busy men who don’t have time to screw around.

Andy is from Birmingham, UK, but has lived in Japan for the last twenty years. He oversees all client coaching at Ripped Body. When he’s not working with clients or mentoring coaches, you’ll find him cycling in the mountains, snowboarding, scuba diving, or reading a biography.

IN THIS EPISODE YOU’LL LEARN:

=> How did Andy form his nutrition coaching business and why he chose the audience that he has (and what you can learn from it).

=> By creating in depth answers to bottlenecks on fat loss, Andy’s blog created and audience that turned into a nutrition coaching business. 

=> Why Andy start with their clients life, not their food. They fit the diet to the person, not the other way around (and how that looks like). 

=> What you do with nutrition has to work through the most stressful times and not just through a period of time when there’s little stress. 

=> How Andy helped his Dad who didn’t want to train at the gym or change his nutrition. 

=> Finding easy wins that can cascade into lifestyle changes that add up over time and help clients get results (without feeling like an overhaul).

=> Why using data-driven simplicity is a key for clients to get success, even if it’s only compartments of information. 

=> What does Andy’s nutrition coaching track and why they teach clients to avoid emotional decision making.

=> Using tracking as a tool when you feel stuck and you’re going to analyze WHAT intervention you want to make (track everything that crosses your lips for a week). 

=> Most people overcomplicate things and why applying the minimum effective dose and 1-2 changes, makes 80% of the difference. 

=> How to help clients let go of the “all or nothing” mentality and getting them to course correct and not quit. 

=> How Andy gets an average client for over 10 months online (which is a VERY long time).

=> The process Andy takes potential clients through before they come on board and what every coach should learn from it. 

=> Why coaching behaviors and not just numbers is key; understanding why someone self sabotages or struggles is more important than tweaking macros by 5%.

=> The specific cases that you SHOULD be “all or nothing” and when to coach it. 

=> Simple steps to make good habits easier to do and bad habits much harder to do (creating friction in your behaviors). 

=> The key component to coaching is accountability and empathy, and THIS is how it looks like. 

=> The bigger the challenge the more support a client needs, and the problem that we see in the industry. 

=> The content flywheel that drives the audience and eyeballs to discover you, follow you, and eventually invest in your services. 

=> How to build the systems to cut down your repeatable tasks in your coaching business by 80-90% (this tip itself is worth the price of admission of the show).

LINKS & RESOURCES:

Andy’s Website

Andy’s Instagram 

The Muscle & Strength Pyramid Books 

Super Coach Mentorship

Luka Hocevar YouTube Channel

Was great to finally have Brad on the show and chat about muscle building, strength, what studies show and what coaches know. We dive into what matters in building muscle and what doesn’t, as well as what research may not have caught up with but anecdotally works. 

Brad Schoenfeld, PhD, is an internationally renowned fitness expert and a leading authority on muscle hypertrophy and body composition training. He is a professor of exercise science at Lehman College and has published over 300 peer-reviewed scientific papers. He is also the author of the seminal textbook, "Science and Development of Muscle Hypertrophy.”

IN THIS EPISODE YOU’LL LEARN:

=> What we know what works for sure when it comes to muscle building. 

=> Is it true that metabolic stress isn’t nearly as much of a factor when it comes to building muscle (but why you should do it).

=> Two things you MUST do regardless of the methods to muscle building. 

=> The higher level of muscle building you want to pursue, the more you’ll have to pay attention to the intricacies of science in muscle building. 

=> Why beginners shouldn’t switch up exercises nearly as much as an intermediate or advanced trainee.

=> Volume vs intensity - which one is more important and why. 

=> Volume works but an increase in volume does not increase linear in increase in muscle; which means you should do THIS.

=> How much do genetics and lifestyle factors influence individual response to recovery and muscle building. 

=> General guidelines for sets per week per muscle group and why you shouldn’t pay that much attention to it. 

=> Training splits, frequency and volumes per muscle group - what does the science show and what is practical. 

=> What we had wrong about rep ranges and what we know for sure you have to do if you want to build serious muscle. 

=> Recovering from certain rep ranges and why it may make sense to not do higher reps with compound lifts. 

=> Frequency is a more important variable when it comes to strength training then muscle building since strength is a skill.

=> More than 15 reps per set is NOT glorified cardio, but here’s what it does do (and what happened in a research study).

=> What Brad believes the rep range most people should use for building muscle. 

=> Science shows there just isn’t a magical range for hypertrophy. 

=> Can you spike hormones with shorter rest periods and whether that’s true and how it affects actual muscle building. 

=> Why super sets are so effective and also practical and what the studies showed. 

=> How long should you actually rest between sets and exercises for optimal muscle and strength gains. 

=> How little it takes to maintain muscle and strength after you’ve spent years building it.

=> How much does tempo and time under tension matter when it comes to training. 

=> What does progressive overload really mean (most people got this wrong!).

=> What is Brad excited about studying and researching right now and the future of fitness and performance. 

LINKS & RESOURCES:

Brad Schoenfeld Instagram 

Book: The Science and Development of Muscle Hypertrophy 

Super Coach Mentorship 

Luka Hocevar YouTube Channel 

One of my closest friends and Mr. Coach and Culture is back on the pod for the 4th time—Martin Rooney. We dive into how to turn around the culture of a team, business, or family. As a proud Girl Dad, Martin shares values that helped raise four strong daughters.

We also dig into his first fiction book, Blood Feud: Raising Cain.

Martin is a fitness expert, entrepreneur, and founder of Training for Warriors—now in 200+ locations worldwide. A former US bobsledder, Division I track athlete, and two-time Guinness World Record holder, he’s consulted for Fortune 500s, elite military units, and NFL teams.

This episode is packed with wisdom for anyone looking to lead—in business, sports, or at home.

IN THIS EPISODE YOU’LL LEARN:

=> Lessons from a decade of coaching track and field for his daughter’s high schools. 

=> How the new generation of kids doesn’t care about your accolades and won’t listen if you don’t  ______ to grab their attention. 

=> What does it mean if you have “culture vultures” and why you must instantly take these actions to change it. 

=> Are you punishing everyone for the behavior of a few? This creates a negative culture. 

=> The base of your culture starts with the big “T.”

=> Culture never sleeps and how you can make sure that negativity doesn’t fill the space. 

=> How Martin has influenced my culture of preparation of coaching and presenting. 

=> The best culture leads to great communities and those can overcome great challenges and adversity. 

=> The power of expectations and showing your family “how we do things here.” 

=> Setting standards and how it pushes you to do things the right way, whether nutrition, training or changing diapers. 

=> Guiding your team and family through the actions YOU take. 

=> The power of belief and how Martin taught what one of the most powerful things you can do for your kids (and your clients).

=> How I became a better speaker every year and which are the biggest lessons I learned. 

=> Why you should hunt for skillsets at all times in your life. 

=> Martin’s journey into becoming a fiction writer and releasing his first book. 

=> The incredible origin story of how Martin started writing this book. 

=> How to overcome the mental challenge of starting new from scratch and having to build something meaningful.

=> Every day you’re either doing something to move your dream forward or you’re not. 

=> The future of learning is changing and the old ways are dying- fast. How learning for coaches will look like in the future. 

=> Martin is creating curriculum for a university, how is AI influencing learning of the future. 

=> What Martin thinks are some dangers for the younger generation in schools. 

Live Momentous. This is my favorite brand of supplements that I have been taking for over 6 years and to be able to partner with them has been exciting as I get to recommend the highest quality supplements on the market (along with a no questions asked 30-day money back guarantee if you don’t like them). You can get 15% off by going here.

RP Hypertrophy. If you’re looking to build muscle in a proven way, science backed and individualized way, then look no further than the programs created by Dr. Mike Israetel and the RP Strength team. You will know exactly which exercise to do, how to do it, what sets and reps, tempos, and also weight adjustments you need to make to have the gains you’ve been looking for. You can also get $50 off for the year or monthly discount. 

TrainHeroic. This is the app I use for my Athlete for Life online programs, and it’s also the app we use for our semi private personal training at Vigor Ground. This is by far the most user friendly AND client friendly app on the market, which is why I choose for my online and in person/gym business. If you’re a coach you can try it out for free here.

LINKS & RESOURCES:

Martin Rooney website 

Martin Rooney Instagram 

Book: Blood Feud - Raising Cain 

Super Coach Mentorship 

Luka Hocevar YouTube

Jen is a kindred coaching soul and a true coach. She’s been a group trainer, American Gladiator, head coach of Biggest Loser replacing Jillian Michaels, online community builder, magazine cover model, celebrity trainer, and now a lead coach for Arnold Schwarzenegger’s Pump Club. We dive into coaching, career lessons, and fitness industry insights.

She's been a go-to expert in entertainment, appearing regularly on LIVE with Kelly and Ryan, The Doctors, and Dr. Oz. Jen also serves on SHAPE Magazine’s Brain Trust and authored the bestselling Diet Right for Your Personality Type.

With a background in community leadership and behavior change, her true passion is working with beginners and those who need to begin again, remaining available to people everywhere as their daily get-fit motivator.

IN THIS EPISODE YOU’LL LEARN:

=> The BIG difference between online and in person coaching.

=> The two most important factors when it comes helping clients achieve lifelong results.

=> What skills Jen learned from coaching kids that are extremely valuable when coaching adults.

=> The best coaches have this skill and clients will be able to recognize it.

=> What is the #1 things that leads to trust; because once you have trust you can lead your clients anywhere. 

=> Why Jen doesn’t like doing an entertain then educate approach to social media.

=> What Jen learned through the Biggest Loser that really helped her career.

=> Why autonomy in coaching matters, and when the coach has to take the lead.

=>  When did Jen decide to quit the industry and how WWE (wrestling) made her turn around and get back to coaching.

=> What’s the biggest mistake younger coaches are making in the industry right now. 

=> How getting away from coaching in person can lead to losing your confidence.

=> The lessons from not showing up as your best every day, and why you’re not failing when you do. 

=> The power of connecting with other coaches and going to events to build lifelong relationships and learn faster. 

=> What changed Jen’s mind from going to get her masters degree but “learning more was a detour.”

=> Why experience and being able to make things practical is a super power; THIS is how to learn it. 

=> What led to Arnold Schwarzenegger calling Jen to coach in his Pump Club and what you can learn from it. 

=> What are the most important principles when it comes to staying in great shape over 40.

=> Why being really strict to your nutrition may be leading to more stress than its worth.

=> The best Jen looked for TV is when she was the least healthy. 

Shout out to our sponsors! 

Live Momentous. This is my favorite brand of supplements that I have been taking for over 6 years & to be able to partner with them has been exciting as I get to recommend the highest quality supplements on the market, that have exactly what they say in them and they are all the highest quality ingredients (along with a no questions asked 30-day money back guarantee if you don’t like them). You can get 15% off by going here.

RP Hypertrophy app. If you’re looking to build muscle in a proven way, science backed and individualized way, then look no further than the programs created by Dr. Mike Israetel and the RP Strength team. You will know exactly which exercise to do, how to do it, what sets and reps, tempos, and also weight adjustments you need to make to have the gains you’ve been looking for. You can also get $50 off for the year or monthly discount here. 

TrainHeroic. This is the app I use for my Athlete for Life online programs, and it’s also the app we use for our semi private personal training at Vigor Ground Fitness and Performance. This is by far the most user friendly AND client friendly app on the market, which is why I choose for my online and in person/gym business. If you’re a coach you can try it out for free here: trainheroic.co/vigorlifepodcast

LINKS & RESOURCES:

Jen Widestrom site 

Jen Widestrom Instagram 

Super Coach Mentorship 

Luka Hocevar YouTube Channel 

With Dr. Mike, it’s impossible not to have an insightful, thought-provoking, and entertaining conversation. We dove into lifelong athleticism, common mistakes in returning to rec sports, and injury prevention. We also covered weight loss and performance drugs—and how they’ll shape the future of health and coaching. A must-listen episode!

Dr. Michael Israetel, PhD, is the cofounder and Chief Content Officer of RP Strength with a doctorate in Sport Physiology. He’s coached athletes in nutrition and weight training, and continues to push his limits as a competitive bodybuilder and professional Brazilian Jiu Jitsu grappler.

IN THIS EPISODE YOU’LL LEARN:

=> What are the 3 ways to maximize athletic performance for recreational sport.

=> What makes up 60% of the importance of being athletic on the court, pitch, mats, etc. 

=> The two best ways to enhance your fitness is to __and ___.

=> Why you MUST start playing sports to prepare for sports, but here’s the mistake most make that you must avoid. 

=> The basic movements you must master to improve your performance. 

=> Are machines better for training for most people or not? If you want to be athletic how much should we use them?

=> Why being weak will affect your accuracy in sport (this is why most people suck at passing in basketball).

=> Alway examine claims on evidence as well as rationale when choosing exercises and training methods. 

=> Why Dr. Mike believes the 10-15 rep range is best for most when it comes to supplemental weight room training

=> When should you be strength training so it doesn’t affect your sports play but enhances it. 

=> The roadmap to a weekly strength and on court training so you progress and avoid injuries. 

=> The stupidest things people do in sports performance!

=> How you should start training for a sprint program from week to week. 

=> The injury prevention blueprint so you can stay healthy long term and do the things you want in life.

=> Dr. Mike’s blueprint to getting losing weight, getting leaner, and healthier. 

=> Should clients be using GLP-1’s? When and how, and what things to avoid?

=> One of THE biggest mistakes people make when starting on GLP-1 weight loss drugs.

=> Why Dr. Mike believes more people should be taking weight loss drugs sooner.

=> How the coming years will see drugs that help you become healthier, fitter, and build muscle with less side effects and how it will affect the future of health.

=> How to take GLP-1’s, figuring out the dose to start with, not having much side effects, and being able to get the results the clients want sustainably. 

=> What determines if your doctor is the right one to guide you through the process and be able to adjust the dose of weight loss drugs.

=> What will the future of coaching be like with the rise of more drugs that help people lose weight, get healthier and fitter, with less work.

=> The 3 buckets of people when it comes to fitness and health, and how the future of drugs will shift those buckets and what it means for the fitness industry.

Shout out to our sponsors!

Live Momentous. This is my favorite brand of supplements that I have been taking for over 6 years and I love to recommend the highest quality supplements on the market. You can get 15% off with code LUKA here.

RP Hypertrophy App. If you’re looking to build muscle in a proven way then look no further than the programs created by Dr. Mike Israetel and the RP Strength team. You will know exactly what to do and which weight adjustments you need to make to have the gains you’ve been looking for. You can also get $50 off here.

TrainHeroic. I use for my Athlete for Life online programs, and it’s also the app we use for our semi private personal training at Vigor. This is by far the most user friendly and client friendly app on the market! If you’re a coach you can try it out for free here.

LINKS & RESOURCES:

Renaissance Periodization YouTube 

Dr. Mike's IG 

Renaissance Periodization 

Super Coach Mentorship 

I wanted to do this as the 200th episode but didn’t want to mess up the flow as I was shooting some great episodes, so it got 201st place. With that being said I wanted to share the insights of what I learned since starting the podcast almost 7 years ago. I’ve had some incredible guests over the years, there’s 250 hours of eduction on the show, and I’m thinking about how to do the next 200 episodes while creating as much value as possible through being curious myself, and giving my best value to everyone that is listening. 

Thank you to everyone that listens to the show, I love and appreciate you! 

IN THIS EPISODE YOU’LL LEARN:

=> Start with why, corny as it is, Simon Sinek was right. 

=> When to pick endurance and when to pick trends. One is going to win out the majority of the time. 

=> The #1 trait I recognize in people that will continue to succeed long term even if they have setbacks in life and business. 

=> What lesson Frank Kern taught me over lunch 10+ years ago that helped me build an audience of over 1 million combined over different platforms

=> Why your destination is not that important but THIS is!

=> The mistake I regret and what I would have done differently (and what tagline I’d put on the shirt to never forget). 

=> The biggest currency in life that is not talked about enough and that has helped me grow the podcast. 

=> How being hated on is a gift and here’s how to turn into something powerful. 

=> The 4-step process I use to improve day in and day out. 

=> The principle that will help you build your body, your business, your media, your relationship and everything in between (it’s also my screensaver reminder).

=> Which unknown 50 cent book should everyone read and how the title is my recommendation of what the younger generation should do.

=> The Vigor Ground core value that is my guiding compass in business and the podcast. 

=> Why first impressions matter and 3 stories of how I created a great one with the right people. 

=> Why the leader MUST keep the highest standard. 

=> The power of scorecards, accountability and the right people around you. 

=> Everyone loses their way at some point, that’s why you have to have this! 

=> What does “taste the dish” mean and how most business owners don’t do it and it’s hurting them. 

=> Starting is not the hardest part, the “messy middle” is where people quit; here’s what to do to avoid it. 

=> Whatever you want to get great at, get to 100 (reps) as fast as possible.

Shout out to our sponsors! 

Live Momentous supplements. This is my favorite brand of supplements that I have been taking for over 6 years and to be able to partner with them has been exciting as I get to recommend the highest quality supplements on the market, that have exactly what they say in them and they are all the highest quality ingredients (along with a no questions asked 30-day money back guarantee if you don’t like them). You can get 15% off by going here!

RP Hypertrophy app. If you’re looking to build muscle in a proven way, science backed and individualized way, then look no further than the programs created by Dr. Mike Israetel and the RP Strength team. You will know exactly which exercise to do, how to do it, what sets and reps, tempos, and also weight adjustments you need to make to have the gains you’ve been looking for. You can also get $50 off for the year or monthly discount!

TrainHeroic training app. This is the app I use for my Athlete for Life online programs, and it’s also the app we use for our semi private personal training at Vigor Ground Fitness and Performance. This is by far the most user friendly AND client friendly app on the market, which is why I choose for my online and in person/gym business. If you’re a coach you can try it out for free here: trainheroic.co/vigorlifepodcast

LINKS & RESOURCES:

Built To Last Gym Mastermind

Super Coach Mentorship 

Luka's YouTube Channel