One of my closest friends and Mr. Coach and Culture is back on the pod for the 4th time—Martin Rooney. We dive into how to turn around the culture of a team, business, or family. As a proud Girl Dad, Martin shares values that helped raise four strong daughters.

We also dig into his first fiction book, Blood Feud: Raising Cain.

Martin is a fitness expert, entrepreneur, and founder of Training for Warriors—now in 200+ locations worldwide. A former US bobsledder, Division I track athlete, and two-time Guinness World Record holder, he’s consulted for Fortune 500s, elite military units, and NFL teams.

This episode is packed with wisdom for anyone looking to lead—in business, sports, or at home.

IN THIS EPISODE YOU’LL LEARN:

=> Lessons from a decade of coaching track and field for his daughter’s high schools. 

=> How the new generation of kids doesn’t care about your accolades and won’t listen if you don’t  ______ to grab their attention. 

=> What does it mean if you have “culture vultures” and why you must instantly take these actions to change it. 

=> Are you punishing everyone for the behavior of a few? This creates a negative culture. 

=> The base of your culture starts with the big “T.”

=> Culture never sleeps and how you can make sure that negativity doesn’t fill the space. 

=> How Martin has influenced my culture of preparation of coaching and presenting. 

=> The best culture leads to great communities and those can overcome great challenges and adversity. 

=> The power of expectations and showing your family “how we do things here.” 

=> Setting standards and how it pushes you to do things the right way, whether nutrition, training or changing diapers. 

=> Guiding your team and family through the actions YOU take. 

=> The power of belief and how Martin taught what one of the most powerful things you can do for your kids (and your clients).

=> How I became a better speaker every year and which are the biggest lessons I learned. 

=> Why you should hunt for skillsets at all times in your life. 

=> Martin’s journey into becoming a fiction writer and releasing his first book. 

=> The incredible origin story of how Martin started writing this book. 

=> How to overcome the mental challenge of starting new from scratch and having to build something meaningful.

=> Every day you’re either doing something to move your dream forward or you’re not. 

=> The future of learning is changing and the old ways are dying- fast. How learning for coaches will look like in the future. 

=> Martin is creating curriculum for a university, how is AI influencing learning of the future. 

=> What Martin thinks are some dangers for the younger generation in schools. 

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TrainHeroic. This is the app I use for my Athlete for Life online programs, and it’s also the app we use for our semi private personal training at Vigor Ground. This is by far the most user friendly AND client friendly app on the market, which is why I choose for my online and in person/gym business. If you’re a coach you can try it out for free here.

LINKS & RESOURCES:

Martin Rooney website 

Martin Rooney Instagram 

Book: Blood Feud - Raising Cain 

Super Coach Mentorship 

Luka Hocevar YouTube