Gym Business - Business for Unicorns Podcast

By Michael KeelerBusiness Health & Fitness

Gym Business - Business for Unicorns Podcast episodes

October 12Episode 582: Do Less, But Better: How Max Waldron Built a Gym for People Who Hate Gyms
Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE

About Business for Unicorns:

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives.

To learn more, check out businessforunicorns.com.
31 min
October 09Episode 581: Andrew Sugerman, CEO of Centr, on Disney, HYROX, and Partnerships that Actually Work
Learn more about the Centr × HYROX ecosystem:

For gym owners and operators interested in Centr x HYROX commercial opportunities: learn more HERE.

Try the Centr App (includes the only HYROX-certified digital training programs)

Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love:

The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE.

Leads Engine: Get paid Meta ads, organic lead generation, sales follow-upp, and coaching. Book a demo call (and try it for free) HERE.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE

About Business for Unicorns:

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives.

To learn more, check out businessforunicorns.com.
26 min
October 05Episode 580: How Ben Pickard Hired a Coach with Zero Experience
Learn more about BFU Leads Engine HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
25 min
October 02Episode 579: What to do When Subletting to a Physical Therapist in your Space
Learn more about BFU Leads Engine HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
20 min
September 28Episode 578: Jesse's Gym Grew While He Was in Greece (Without Burning Out His Team)
Learn more about BFU Leads Engine HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
23 min
September 25Episode 577: What Successful Gym Owners Are Doing Differently in 2026 (w/ Michael Keeler)
Learn more about BFU Leads Engine HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
50 min
September 21Episode 576: 45 Memberships in 10 Days of Pre-Sales with John Farkas
Learn more about BFU Leads Engine HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
35 min
September 18Episode 575: The Perfect Storm: Running a Gym When Everything Goes Sideways with Andrea Lawson
Learn more about BFU Leads Engine HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
32 min
September 14Episode 574: Your Logo Isn't Your Brand (And Other Hard Truths for Gym Owners) with Mateo Lopez of Kilo
Running a gym shouldn't feel chaotic. Kilo gives gym owners the systems and support to stay on top of leads, keep members engaged, and get back hours every week. It's built to simplify the parts of the business that usually weigh you down.

Want a clearer way to run your gym?

See why so many BFU gyms use Kilo → https://usekilo.com/book-your-sales-call/

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
29 min
September 11Episode 573: Best of 2026: From Trainer to CEO w/ Dylan Mayorquin
To grab the updated Marketing Book, click HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

Claim your FREE copy of Gym Marketing Secrets HERE

Follow BFU on Instagram HERE

Subscribe to MF's YouTube Channel HERE
30 min

About Gym Business - Business for Unicorns Podcast

From the publisher's feed

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.