In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty. 

Through stories and real-world Alloy examples, they show how even small deviations in client experience, no matter how well-meaning, can break trust and hurt retention.

Even when the core service stays the same, inconsistencies in the client experience create emotional dissonance for customers. Running the play exactly as designed is key to building trust at scale. Consistency becomes the real “wow factor.”

🎧 Tap into Part 4 and discover why consistency builds the kind of brand loyalty that lasts.

Key Takeaways

Intro (00:00)

The importance of consistent customer experience (02:24)

The haircut story: illustrating consistency (04:02)

Consistency in coaching and customer experience (13:33)

Metrics and consistency in customer experience (13:57)

Secret shopping and improving consistency (16:14)

The role of systems in consistency (21:45)

The impact of consistent service on business success (22:08)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success.

They discuss how Alloy’s focus on small, personalized touches, such as surprising clients with thoughtful gifts and sending post-workout texts, creates a strong emotional bond. These small actions are key to retention and long-term success.

Rick and Matt explain why a structured system of care, embedded in Alloy’s processes, ensures that clients feel seen and valued at every stage.

Gestures such as a follow-up text after a workout or a surprise gift based on a personal conversation go a long way in making clients feel supported and appreciated.

True business growth is about consistent everyday acts of care that set your brand apart.

If you haven’t yet, be sure to check out Part 1 and Part 2 of the series, where Rick and Matt explore the foundational ideas behind Alloy's client-first approach.

Key Takeaways

Intro (00:00)

The psychology of random gifts (02:54)

Power of text messaging (10:38)

Director's role in follow-up and accountability (16:58)

Impact of small, consistent actions (19:54)

The role of systems and processes (20:40)

The role of personal connection (21:08)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.

They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.

The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches with clients. Small, consistent acts of care lead to big rewards.

They share that having a structured approach to check-ins and recognizing life’s challenges (like injuries or travel) can dramatically improve your business’s long-term success.

Listen to this episode now and discover how a little extra care can make a huge impact.

(Be sure to check out Part 1 of the series if you missed it!)

Key Takeaways

Intro (00:00)

Accountability sessions in personal training (04:01)

The importance of personalized care (06:24)

Examples of accountability sessions in action (13:55)

The role of accountability sessions in retention (20:12)

The impact of personalized care on client loyalty (20:27)

The analogy of poles in the ground (21:13) 

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.

Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success.

Rick shares how caring for clients beyond the sale through accountability and follow-up makes a big difference.

From uncomfortable sales moments to deeply personal coaching sessions, Alloy’s model proves that the way you treat people is more important than the services you offer.

You’ll also hear about the importance of consistent effort—like making phone calls to clients or following up on leads—and how this ‘boring’ work creates incredible results in the long run.

Listen in and learn how Alloy ‘out cares’ the competition.

Key Takeaways

Intro (00:00)

Differentiating Alloy through care (02:38)

Starting point session: Jerry's story (04:10)

The importance of consistent care (11:07)

Overcoming discomfort in sales (13:36)

Boring work and consistent effort (18:42)

Consumer loyalty statistics (29:16)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.

These supplements are essential for improving physical performance, brain health, and overall well-being.

They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results.

This episode is perfect for anyone looking to optimize their fitness journey with the right supplements and avoid the confusion that comes with the overwhelming number of options available.

Want to learn which supplements truly deliver? Listen now and boost your fitness results today!

Key Takeaways

Intro (00:00)

Supplements and their importance (01:58)

Benefits of supplementation and personal experiences (04:11)

Detailed discussion on creatine (07:11)

Whey protein and its role in muscle building (12:44)

Omega-3s and their impact on heart health (17:22)

Vitamin D and its role in mood and immune system (20:53)

Multivitamins and greens for comprehensive health (26:06)

Additional supplements and their specific benefits (34:00)

Conclusion and final thoughts (34:11)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.

They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.

Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him to Torque, where design isn’t just about equipment -- it’s about experience.

The Torque approach is listening first, designing around client goals, and crafting space-efficient setups that look as good as they perform.

Whether it’s kettlebells or the multifunctional Racks, Torque’s products are tailored for real-world training and long-term durability.

Rick and Lee also look ahead to what’s next: the integration of recovery tools, the enduring rise of strength training, and how drugs like GLP-1s may shift the focus from cardio to muscle preservation.

Tune in to learn more!

Key Takeaways

Intro (00:00)

Lee Hodges' Professional Background (02:05)

Transition to Torque and Philosophy (03:55)

Torque's Unique Products and Design Philosophy (06:24)

Torque's Process and Customer Service (11:29)

Challenges and Solutions in the Fitness Industry (12:56)

Future Trends and Industry Insights (13:08)

Final Thoughts and Contact Information (28:14)

Additional Resources:

- Torque Fitness: https://www.torquefitness.com/

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders.

Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and process. This impressed consultants and positioned Alloy as a franchise built on operational integrity, not just flashy sales techniques.

Alloy uses EOS to keep the entire team aligned and informed. Jared also reflects on how Alloy’s core values and focus on helping franchisees win are what truly drive growth. Rick and Jared both emphasize that putting franchisee success first naturally fuels the business, eliminating the need for gimmicky sales strategies.

The episode wraps with a recognition of Jared’s performance and a shared excitement about maintaining this values-driven approach as Alloy continues to expand.

Key Takeaways

Intro (00:00)

Alloy’s growing brand recognition at the conference (04:31)

Jared’s success pitching without notes (09:15)

How EOS gives every team member full visibility (11:02)

Core values and "helping people win" as drivers (13:50)

Jared’s reflections after returning from the event (15:43)

Staying focused on franchisee success over gimmicks (17:57)

Cautionary tales of sales-first franchise brands (21:54)

Alloy’s slow, sustainable franchise growth strategy (23:05)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.

Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll learn how to block your schedule to make time for both strategic thinking and hands-on customer interaction—plus how to delegate wisely and empower your team.

They also explore the role of gym owners in this model, how to support without micromanaging, and what tasks fall on the owner vs. the Director.

👉 Tune in now and learn how to make your gym thrive by keeping the main thing the main thing.

Key Takeaways

Intro (00:00)

Role of the director and time management (3:33)

Day-to-day responsibilities of a director (7:04)

Coaching the team and delegating tasks (18:28)

Owner's role and support (26:08)

Final thoughts (32:01)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.

Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.

He discusses the value of systems, the transition from hands-on labor to process-driven growth, and how Alloy’s franchise model allowed him to maintain an entrepreneurial spirit while embracing structured support. Scott contrasts the operational stress and customer volatility of his old industry with the rewarding, people-first nature of fitness.

Scott and Rick also dive into leadership styles, the realities of semi-absentee ownership, and how franchisees must stay engaged to succeed. The conversation concludes with how choosing purpose over pressure has transformed Scott’s outlook on life and business.

Tune in to hear Scott's story and his thoughts on becoming a multiunit franchisee.

Key Takeaways

Intro (00:00)

Starting over after leaving a toxic business partnership (01:16)

Launching a niche concrete business with systemized quoting (03:28)

Involving family in the Alloy franchise (06:26)

Concrete vs. Alloy: similarities in process and systems (09:46)

Managing people in concrete vs. fitness (11:44)

Owner involvement in early stages of a franchise (14:06)

The danger of letting go too early in "semi-absentee" ownership (18:19)

Why Scott chose Alloy over other fitness concepts (20:27)

Finding purpose and happiness in the fitness industry (28:25)

Transitioning from obligation-based work to passion-driven business (32:11)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.

Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.

The episode also touches on how the LMS strengthens Alloy’s core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.

🎧 Listen in to hear how Alloy’s LMS redefines how fitness franchises train and grow their teams.

Key Takeaways

Intro (00:00)

What a learning management system is (02:31)

Why Alloy needed a custom LMS (04:17)

Designing for all learning styles (06:16)

Real-world onboarding use cases (07:54)

Behind-the-scenes of filming sessions (10:18)

Building the LMS without external funding (11:47)

Organizational strategy and team contributions (13:35)

LMS teaches care, not just tasks (16:22)

Integrating customer service and coaching (17:13)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!