In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.

Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.

He discusses the value of systems, the transition from hands-on labor to process-driven growth, and how Alloy’s franchise model allowed him to maintain an entrepreneurial spirit while embracing structured support. Scott contrasts the operational stress and customer volatility of his old industry with the rewarding, people-first nature of fitness.

Scott and Rick also dive into leadership styles, the realities of semi-absentee ownership, and how franchisees must stay engaged to succeed. The conversation concludes with how choosing purpose over pressure has transformed Scott’s outlook on life and business.

Tune in to hear Scott's story and his thoughts on becoming a multiunit franchisee.

Key Takeaways

Intro (00:00)

Starting over after leaving a toxic business partnership (01:16)

Launching a niche concrete business with systemized quoting (03:28)

Involving family in the Alloy franchise (06:26)

Concrete vs. Alloy: similarities in process and systems (09:46)

Managing people in concrete vs. fitness (11:44)

Owner involvement in early stages of a franchise (14:06)

The danger of letting go too early in "semi-absentee" ownership (18:19)

Why Scott chose Alloy over other fitness concepts (20:27)

Finding purpose and happiness in the fitness industry (28:25)

Transitioning from obligation-based work to passion-driven business (32:11)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.

Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.

The episode also touches on how the LMS strengthens Alloy’s core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.

🎧 Listen in to hear how Alloy’s LMS redefines how fitness franchises train and grow their teams.

Key Takeaways

Intro (00:00)

What a learning management system is (02:31)

Why Alloy needed a custom LMS (04:17)

Designing for all learning styles (06:16)

Real-world onboarding use cases (07:54)

Behind-the-scenes of filming sessions (10:18)

Building the LMS without external funding (11:47)

Organizational strategy and team contributions (13:35)

LMS teaches care, not just tasks (16:22)

Integrating customer service and coaching (17:13)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic.

Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often overlooked in the fitness space.

Jay breaks down how fitness for those over 50 isn’t about hitting extreme fitness goals but about creating a long-term health plan that enhances their ability to live life to the fullest. He discusses the importance of crafting messages that resonate with older adults, showing them that fitness isn’t just about looking good - it’s about feeling great, being active, and doing the things they love for longer.

🎧 Listen to the episode to learn how to engage with the over-50 crowd and turn them into loyal clients.

Key Takeaways

Intro (00:00)

Purpose and audience of Jay’s book (01:49)

Communicating with the 50+ demographic (04:31)

Marketing strategies and customer experience (12:52)

Storytelling and emotional connection (19:29)

Channels and frequency of communication (24:04)

Building relationships and providing value (26:34)

Additional Resources:

Prime Fit Content – https://primefitcontent.com

Selling Longevity Over 50 – https://www.amazon.com/Selling-Longevity-Over-50-Transform-Business/dp/B0FHF6W8FL

—-

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.

With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.

Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of accountability, team cohesion, and staying coachable, regardless of experience.

This episode offers a behind-the-scenes look at how Alloy ensures its franchises aren’t just operational but thriving. They discuss tools like EOS and L10 meetings, along with Kelly’s role in coaching directors and helping owners move from pre-sale to full operation.

If you're curious about what it takes to succeed in the franchise fitness world or want an inside look at Alloy’s support system, this is a must-listen.

Key Takeaways

Intro (00:00)

Kelly’s background in fitness and education (03:03)

Kelly’s role as Franchise Business Coach (05:53)

Supporting new franchises post pre-sale (10:15)

What sets top owners apart (12:57)

Traits of strong directors and coaches (16:56)

Coaching and training effectiveness (18:26)

The importance of a growth mindset (21:23)

Franchise success as a personal development opportunity (23:09)

Lighthearted talk about taming wild animals (24:13)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.

From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue.

Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspiring owners through the complex franchise process.

Rick and Suzanne break down six ways to fund your Alloy franchise, demystify the SBA process, and explain how retirement accounts can be legally used, penalty-free. You’ll also learn why trusts may derail a HELOC and how personal guarantees are unavoidable but manageable.

If you've ever hesitated to open a franchise because of funding uncertainty, this episode will give you clarity and confidence. Tune in and build the path to ownership with insight, not fear.

Listen now and take control of your pricing with confidence.

Key Takeaways

Intro (00:00)

How to finance an Alloy franchise (02:32)

Funding via cash or friends/family (03:13)

SBA loans: pros, cons, and realities (06:24)

401(k) rollover (ROBS): Structure and benefits (11:27)

Using a HELOC: risks and strategy (14:49)

Conventional loans through local banks (17:44)

Comparing timeline and complexity across methods (20:06)

Risk exposure by method (SBA, ROBS, HELOC) (22:08)

Final take on personal risk and commitment (22:52)

Additional Resources:

Links Mentioned

FranFund: https://franfund.com

Benetrends: https://www.benetrends.com

SBA Loans: https://www.sba.gov/funding-programs/loans

—-

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base.

With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for rolling out rate hikes in a way that boosts both your margins and your team’s confidence.

They start with raising rates for new members to build proof, then walk through how to approach existing clients with personal conversations rooted in value.

They explore the psychology of price increases, including how mindset, especially among your team, can make or break your rollout. They also offer tactics to prevent messy pricing tiers and ensure consistency across your business.

Thinking about upgrading your gym or your staff pay? This episode covers how to align that with your rate increase strategy. Don't miss these actionable tips from leaders who've done it all.

Listen now and take control of your pricing with confidence.

Key Takeaways

Intro (00:00)

Raise prices first for new clients (02:04)

Use one-on-one meetings for existing clients (06:02)

Prepare team mindset for difficult conversations (11:29)

Communicate clearly and frequently with the team (12:24)

Address “selling from your wallet” mindset (16:49)

Avoid messy pricing tiers (21:22)

Clients who balk likely were already on the fence (26:18)

Use increases as a business health check (27:23)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory.

From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep understanding of what it means to pivot when life demands it.

Courtney discusses her concept of resilience, not as positivity, but as adaptability. She argues that many people are stuck in rigid mental models and need to “quit to keep going.” Her research reveals how deeply society has ingrained the idea that quitting is failure, when it can actually be the most strategic move.

The conversation dives into entrepreneurship, toxic positivity, the pitfalls of overcommitting to failing plans, and Courtney’s deeply personal health journey, including a cancer diagnosis linked to 9/11 exposure.

If you’ve ever struggled to let go of a plan that isn’t working, this episode is a must-listen. Tap play and learn how adaptability could be your greatest asset.

Key Takeaways

Intro (00:00)

Courtney's journey to speaking and teaching (02:32)

Resilience and adaptability (05:57)

Adaptability in entrepreneurship  (09:11)

Courtney's personal journey with cancer (21:42)

The importance of change (28:19)

Final thoughts and contact information (31:09)

Additional Resources:

CourtneyClark.com – Courtney’s website

—-

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You."

Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up.

He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do your job" mentality on its head.

Business owners will also learn how empowering their staff to lead from within creates a more successful company culture. If you’re an entrepreneur, Mike’s advice will give you the tools to attract, lead, and keep the best talent.

Listen in now to discover how "managing up" could change everything for you and your workplace.

Key Takeaways

Intro (00:00)

Mike’s Book for employees to empower themselves (03:28)

Employees can be pivotal in a company’s success (05:03)

Defining employees by their actions, not job title (07:08)

Employees discussing Mike’s book as a team-building exercise (09:28)

Employees must learn to lead themselves (10:10)

Why you need to move C players out to make room for A players (22:21)

How avoiding loss can sometimes prevent growth (29:16)

Hiring the right people for the company culture is key (31:01)

Additional Resources:

The Standard Is You Book: https://thestandardisyou.com/

Loud Rumor: https://www.loudrumor.com/

Behind Gym Doors by Loud Rumor Podcast: https://www.loudrumor.com/podcasts/

—-

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices.

With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family.

She shares how the simple things – from knowing everyone's names to hosting fun events – make a huge difference in member retention.

Rick and Joy also discuss the importance of leadership and developing soft skills to lead teams effectively. Joy has empowered her staff to grow by teaching them the ins and outs of the business while creating an inclusive, growth-focused culture.

Joy’s tips for anyone looking to get into the fitness franchise business? Lean into your soft skills and be authentic. 

Listen in to hear more!

Key Takeaways

Intro (00:00)

Joy's shift from a non-athletic background to fitness (02:27)

Importance of community in gym culture (05:59)

Creating a gym atmosphere where people want to hang out (08:04)

Building a team that feels like family (15:18)

Continuous learning for personal and team growth (18:33)

Developing leadership by teaching team independence (23:40)

Additional Resources:

- Joy’s Instagram: https://www.instagram.com/mappchik

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry.

Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds.

He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and extreme diets, and how the focus should return to foundational practices like strength training and regular movement.

Rick shares his philosophy of focusing on strength training first, followed by cardiovascular health through walking, and a small amount of high-intensity effort to finish the session. He also talks about the growing awareness of wellness, with innovations like GLP-1 weight loss drugs and their relationship to fitness. Strength training can help mitigate some of their potential downsides.

Tune in to hear Rick's thoughts on the future of fitness and wellness.

Key Takeaways

Intro (00:00)

Alloy's rapid growth and market strategy (01:35)

Empirical evidence and market fit (03:24)

Market reception and success stories (06:16)

Modern fitness prescription and wellness fatigue (11:12)

Strength training and cardiovascular activity (14:47)

Challenges of class-based fitness (24:54)

Impact of GLP-1 and future of fitness (29:44)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!