By Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons a
... more
4.8
8686 ratings
The podcast currently has 577 episodes available.
Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling.
That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.
It’s simple logic: when you pour your energy into what works – like semi-private training, where clients stay longer and pay more – you stop wasting time and resources on services that drain your business without bringing in revenue.
This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services.
That’s exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat.
Tune in and learn how to transform your gym into a profit machine by focusing on what works. Don’t waste your energy on services that don’t bring results – simplify to scale!
Key Takeaways:
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.
Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress.
To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle.
In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success.
Tune in and start building a profitable, sustainable gym business today.
Let’s dive in!
Key Takeaways:
Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.
But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?
If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And that’s exactly why most gym owners instinctively avoid them.
But that’s exactly what’s holding their business back.
To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business.
They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence.
Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward.
Let’s dive in!
Key Takeaways:
Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
When was the last time you looked at your client retention rate?
Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.
But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.
It feels like a never-ending race to maintain your client numbers and keep the money flowing each month.
But wouldn’t it be great if you only had to replace 5 members instead of 10 each month? That’s the topic of this week’s episode.
Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back.
Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members.
Let’s dive in!
Key Takeaways:
Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?
But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.
Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from.
Why does this happen?
Fitness challenges actually shift your focus from building a sustainable business to merely surviving the next few months. They set you back from achieving a steady, predictable stream of income from clients who truly value what you do.
So, how can you build a gym filled with loyal, long-term clients who trust your expertise and are committed to their fitness journey with you?
Tune in to this episode as Tim and Randy discuss exactly that.
Join them as they reveal the dark side of fitness challenges and share strategies for creating a more sustainable, successful gym.
Let’s dive in!
Key Takeaways:
Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
We often do our best to build a strong community at our gyms. We host exciting holiday parties, plan fun events, and do everything we can for every client……
Sounds great… but only if you're a client.
Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer.
So, why is this happening?
Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already).
The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable.
By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym.
Your gym isn't just a community center - it's a business, and you need to treat it that way.
Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way.
Let's dive in!
Key Takeaways:
Additional Resources:
- Built to Win by Tim Lyons - Tim's new book, available here
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
"This can’t be right!"
Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right.
It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health.
Yes, there is!
In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym.
Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company.
InBody’s technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey.
In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI).
It might sound like a cliché, but you really don’t want to miss this episode.
Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in today’s fitness landscape.
Don’t let your competition leave you behind – let’s dive in!
Key Takeaways:
Additional Resources:
- Check out InBody
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever?
Well, maybe not forever, but definitely longer than you might think.
In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more.
Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle.
And his powerful service is stretch therapy. You might be skeptical – can something as simple as stretching truly be impactful?
Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing.
Curious?
Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses.
You don’t want to miss so many valuable tips you can use in your own gym – let’s dive in!
Key Takeaways:
Additional Resources:
- Unlock your gym’s potential with CNU Stretch
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Win an InBody 380 body composition scanner
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want.
In this episode, Tim explores the next evolution of fitness with guests Sean Maynard and Dr. Kendrick McCarty from Inception Health.
They discuss how gyms are shifting from purely fitness-focused operations to more holistic health centers by integrating telemedicine, hormone therapy, and personalized health monitoring.
This approach not only enhances client results but also creates new revenue streams for gym owners.
By utilizing Inception Health's services, gym owners can differentiate themselves from competitors through advanced health offerings that address deeper issues like hormone imbalances and metabolic disorders.
Their approach integrates everything from blood panels to wearable tech data into one seamless system that benefits both the client and the gym.
Curious to know how this works? Tune in to this episode to hear more!
Key Takeaways:
Additional Resources:
- Learn more about Inception Health here: https://affiliates.inceptiontelehealth.com/profit
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
What makes a gym business truly successful?
In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym.
Without team alignment, even the most well-thought-out strategies are doomed to fail.
You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients.
Systematizing communication and using canned responses are some examples of ways to ensure everyone is on the same page and prevent costly miscommunications.
Listen in to learn how to get your team’s buy-in before you introduce anything new.
Key Takeaways:
Additional Resources:
- Tim's new book available - Built to Win
- A tool for deciding on new gym services - Five-Question Matrix
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Win an InBody 380 body composition scanner
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
The podcast currently has 577 episodes available.
16,601 Listeners
32,088 Listeners
89 Listeners
1,922 Listeners
173 Listeners
13,768 Listeners
2,047 Listeners
3,977 Listeners
808 Listeners
98 Listeners
166 Listeners
47 Listeners
16 Listeners
147 Listeners
732 Listeners