Meta used to be the go-to for gym leads. Not anymore.

Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.

The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to track it.

Meanwhile, the gym down the street is running Google Ads… and getting real names, real calls, real sign-ups… Why?

Let’s ask an expert.

In this episode, Tim and Randy sit down with Zach Colman, founder of Creatitive and Gymmark. Zach grew up around pro athletes, built a career helping NFL players with branding, and eventually shifted his entire business toward helping gym owners build sustainable lead machines – with clear attribution, stronger intent, and real ROI.

They explain what’s shifting in digital marketing, why the old playbook isn’t cutting it anymore, and how gym owners can finally see what their ad dollars are actually doing.

Tune in.

Key Takeaways: 

• Intro (00:00)
• Meta’s ad platform is easy, but low-quality (00:57)
• Studio owners shouldn’t run their own ads (03:58)
• Budgeting and finite search volume explained (08:23)
• Attribution with CallRail (13:39)
• Meta ROAS vs. Google ROAS stats (17:42)
• Importance of Google Business Profile (18:43)
• Review strategy for better rankings and referrals (22:27)
• Claiming your Google Business Profile (24:40)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts – slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.

Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.

In this episode, Tim and Randy break down why those short-term wins actually lead to long-term instability – and what it takes to build a gym that grows without hitting reset every 30 days.

This is about stacking revenue that compounds over time and lets you plan further than next Friday. Predictable. Steady. Bills covered before the month even starts.

There’s also a story in here about a million-dollar gym that finally got off the rollercoaster – and the one metric that made it happen. It’s called Delta, and most gym owners aren’t tracking it.

This isn’t a new idea. It’s just the one that works.

Tune in to find out more.

Key Takeaways: 

• Intro (00:00)
• Golf course subscription model and why most industries are now moving toward it (00:36)
• Focus on recurring revenue (03:26)
• Paid-in-full offers create instability (05:31)
• Iron Circle gym case study (07:40)
• Ideal clients stay 10–15 years, not 3 months (11:16)
• Early commitment to recurring revenue over cash grabs (13:08)
• Delta tracking is the key KPI for growth (13:51)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts – slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

“How do I get more leads?”

Gym owners keep asking this question, but it’s actually the wrong one.

Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that.

This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.

Tim and Randy break down what really goes on once someone hits your pipeline. Not just the obvious steps, but the ones that get overlooked – the follow-ups that don’t happen, the confusion points that slow people down… Because that’s where the breakdown happens: in the middle, when progress stops and no one’s paying attention.

Every missed step adds friction. And friction kills momentum. Whether it’s a missing booking link or expecting someone to overhaul their life in week one, the result’s the same: they’re gone.

Tune in. This one’ll save you a lot of churn.

Key Takeaways: 

• Intro (00:00)
• Importance of each marketing funnel step (01:30)
• Ad creative’s real job: stop the scroll (02:16)
• Why most leads never convert (05:10)
• Show-up rates and how to improve them (07:15)
• Avoid front-loaded fitness journeys (10:21)
• Why clients relapse after short-term success (12:10)
• The flaw in most gym marketing advice (15:25)
• Retention issues disguised as lead gen problems (16:41)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts – slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.

Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.

In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about clarity, delegation, and leverage. 

They explain:

• how defining the outcome leads to better workflows
• how AI tools like N8N are changing the game
• why clarity around systems can recapture time and save tens of thousands in recurring costs

Most gym owners stay overwhelmed because they haven’t taken the time to step back and figure out what actually needs to change. That lack of direction is usually the real bottleneck – not the tools, the money, or the staff.

Tune in to learn more.

Key Takeaways: 

• Intro (00:00)
• The missing piece in Who Not How is the What (01:08)
• Gym owners rarely consider automation or leverage systems (04:14)
• Importance of tracking business numbers and KPIs (06:49)
• Think outside the fitness industry for ideas (08:20)
• Automating content creation with AI workflows (10:30)
• Closing challenge (11:59)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Charging less doesn’t make a gym owner noble. It makes them broke.

There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.

This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.

Drawing from a real conversation inside the Iron Circle and hard numbers from PushPress, they break down where the “starving artist” mentality comes from, what it takes to land in the top 10% of gyms, and why most owners won’t even ask where they rank. The ones who did were already in the top 20%. The bottom half never raised a hand.

The gap isn’t about passion or values. It’s about mindset and business skills. Gym owners who stop treating their business like a hobby and start aiming higher get different results.

This episode is for anyone trying to run a business that lasts longer than a few good years.

Tune in and get clear on the cost of staying small.

Key Takeaways: 

• Intro (00:00)
• Starving artist mindset in fitness business (00:37)
• Fitness is a hard industry for profitability (06:09)
• Gen Z prioritizes health more than past generations (07:24)
• Big Pharma profits from an unhealthy population (09:45)
• Most gym owners don’t seek performance data (14:11)
• Comfort leads to stagnation in business growth (17:19)
• Hire or scale to move forward (18:00)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”

It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long.

This episode offers a way out.

Randy and Zach walk through a mindset shift and a simple strategy that lets you hold the line on standards without backing yourself into a corner. It’s the difference between constantly reacting to staff issues and finally building a team that runs with or without you.

🎧 Listen in and learn how to take control of your team without burning yourself out.

Key Takeaways: 

• Intro (00:00)
• Stop lowering standards just to keep staff (03:37)
• Recruiting should never be turned off (05:39)
• Interview success doesn't guarantee real performance (09:59)
• Fire fast when core values are violated (17:11)
• Build your hiring bench before you need it (18:22)
• Probation periods reveal true employee behavior (24:54)
• Use GPT to vet potential hires smarter (29:58)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts – slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.

Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.

In this episode, Randy and Zach introduce a simple but powerful framework every gym owner needs to understand: the Holy Trinity. It’s the idea that your fitness business must benefit three groups equally – the owner, the coaches, and the clients – or it’s only a matter of time before things break down.

They’ll break down how to look at your systems through this lens, where things tend to get off track, and what to adjust if you're trying to build something that runs more efficiently and holds up as you grow.

Give this one a listen – it’s a solid step toward making better decisions, cutting out unnecessary friction, and building a model that actually works for the long haul.

Key Takeaways: 

• Intro (00:00)
• The Holy Trinity: Owner, Coaches & Clients (01:23)
• Unlimited training improves retention and scalability (04:11)
• Coaches need full-time schedules to stay engaged (05:43)
• The 5-question matrix to evaluate decisions (08:16)
• Six-week challenges attract but don’t retain clients (11:44)
• Semi-private model supports retention and staff stability (14:54)
• Coaches are like clients: they need career paths (20:28)
• Springboard clients succeed by letting go of old habits (23:02)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call 

- Stop the summer slump before it starts - slash membership freezes by 50% 

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.

The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.

In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig into what changed during a remodel that forced them to run the business in one-third of the space… and why that setup worked better than anyone expected.

Most gyms don’t need more room – they need a sharper model, stronger numbers, and a location that actually pulls its weight. That’s where the leverage is.

Tune in and learn how to actually do more with less.

Key Takeaways: 

• Intro (00:00)
• Starting in a 3,200 sq ft space and expanding (00:40)
• Realization during the remodel that less is more (02:52)
• Paying $17,500 in monthly rent and regretting it (03:43)
• Location visibility vs. marketing cost (05:09)
• Story of a gym client choosing a better location (06:29)
• Optimizing current space for profit, not scale (10:05)
• Member quality vs. quantity – attrition challenges (13:19)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.

There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.

In this episode, Tim and Randy break down the four biggest things gym owners get wrong when relaunching. These aren’t abstract concepts – this is nuts-and-bolts strategy pulled straight from real-world launches inside the coaching program.

It’s the kind of stuff that doesn’t seem like a big deal until you’re standing in a brand-new facility with no clients and a team asking what’s next.

🎧 Tune in and learn the exact moves you need to make regrand openings hit like they’re supposed to.

Key Takeaways: 

• Intro (00:00)
• Mistake 1: Underestimating build-out and permit delays (02:30)
• Mistake 2: Poor budget distribution (05:12)
• Mistake 3: No sales team to pre-sell memberships (07:21)
• Mistake 4: Offering lifetime founders rates or discounts (11:57)
• Example of why price raises need strategy (14:40)
• Recap (19:43)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Someone just paid $500 for a free T-shirt. Well… kind of.

A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.

That moment says everything about how people make decisions. 

Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.

In this episode, Tim and Randy unpack why status is one of the most powerful drivers behind client behavior. And more importantly, how understanding that can keep your clients longer, get them to refer more, and build a brand people want to be part of.

It’s not about selling workouts anymore. It’s about selling who someone gets to be.

Tune in to learn more!

Key Takeaways: 

• Intro (00:00)
• Identity, not workouts, is what gyms really sell (01:06)
• First-class ticket example of perceived status (03:06)
• Lamborghini raises or lowers its status depending on context (04:27)
• Golf analogy: workouts for peer group dominance (06:54)
• Keychain pride: status without participation (07:37)
• Clients may choose status over monetary rewards (10:18)
• Velvet rope and exclusivity reinforce identity (12:14)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!