By Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons a
... more
4.8
8686 ratings
The podcast currently has 595 episodes available.
Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility – yet they still find themselves dealing with upset clients.
When clients face policies they don’t agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally – canceling credit cards, threatening legal action, or leaving negative reviews – undoing years of goodwill in a matter of moments.
The truth is, enforcing policies isn’t just about the rules.
At some point, you have to stop thinking like a business owner and start thinking like your clients. Instead of focusing solely on protecting your gym, it’s time to create policies that preserve relationships without compromising your bottom line.
Because, in most cases, it’s not about stricter rules – it’s about clearer communication.
In this episode, Tim and Zach break down why clients often see gym memberships as relationships, not transactions, and how this emotional mindset drives conflict over policies. They share strategies for crafting "relationship-proof" policies that feel fair and maintain trust, even when clients need to cancel or reschedule.
If you’re tired of being the “bad guy” every time you enforce a policy, tune in to this episode to learn how to turn friction into loyalty while protecting your business and keeping clients happy.
Let’s dive in!
Key Takeaways:
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
"My clients don’t want this."
How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training.
In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.
They explain the critical role of communication in helping clients see the value of semi-private training. It’s not enough to quietly add it to the price sheet or mention it in passing – you need a strategy, a launch plan, and a clear message that frames this shift as a win for your members.
The truth is, it’s not that your clients won’t buy into semi-private training – it’s that they don’t understand it yet. And when you fail to explain its benefits, you set yourself up for failure before you even start.
If you’re ready to stop letting fear hold you back and start making the shift that can double your revenue and improve your clients’ results, this episode is your guide.
Tune in to learn the step-by-step process that Tim and Randy have used to help gym owners make the leap to semi-private training – and thrive.
Don’t let fear keep you stuck. Listen now and start building the gym of the future!
Key Takeaways:
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear.
Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind – starting with a solid foundation – can attract buyers or ensure a smooth handover when you’re ready to step away.
In this episode, Tim and Randy break down why your gym needs systems that allow it to run without you, create predictable income, and provide the “owner benefit” that boosts valuation.
If you’re tired of hearing that your gym might only be worth “pennies on the dollar,” tune in as Tim and Randy unpack how to:
In the end, a sustainable, scalable gym business is the difference between an asset worth selling and a job you can’t give away.
Tune in to learn how to set your gym up for lasting success!
Key Takeaways:
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.
In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere – from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email without coming up with something new every time.
Imagine how much time you would save!
But it’s not just about that. You can also track the interactions with your content to target those who’ve already engaged with it. That way, you keep your business in front of the right people.
And that’s actually the goal of every marketing endeavor – to build familiarity and trust among potential clients and reduce your ad spend in the process.
If you’re looking to build authority, drive leads, and make every piece of content count, Tim and Randy show you how to do it efficiently.
Tune in to learn how repurposing can simplify your content strategy and keep your brand top-of-mind.
Key Takeaways:
Intro (00:00)
Content repurposing and its value (00:37)
Example of repurposing book content for podcasts and blogs (03:32)
Retargeting through customized ads based on browsing behavior (06:26)
Optimizing ad spend by focusing on retargeted audiences (09:29)
Finding content ideas (10:37)
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA.
Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like you’re just throwing money into the Facebook ad machine.
In this episode, Tim and Randy dive into what’s behind these changes, taking into account economic shifts and the effects of election season on consumer confidence.
If you join them, you’ll learn how to adapt your strategy to the new circumstances. They explain fresh ideas like the “Netflix trial” approach and why depending on one marketing method alone – like Facebook – can hold your gym back in the long run.
Tune in to get practical advice on adjusting your hooks and offers to ensure your gym’s growth remains steady and sustainable.
Let’s dive in!
Key Takeaways:
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix of valuable insights, real connections, and powerful experiences that left everyone inspired and ready to take action.
This wasn’t the usual business gathering. With strategy sessions, open discussions, and even a fire-walking experience, the Iron Circle event helped gym owners set clear goals, let go of old limits, and connect with others facing similar challenges.
It was a chance to share openly, learn from one another, and leave with practical tools to grow their gyms. In this episode, Tim and Randy walk through the highlights from Maryland.
Here’s a sneak peek at what you’ll hear about:
Tune in to hear takeaways that could fuel your next steps.
Key Takeaways:
Additional Resources:
- Learn more about The Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.
Here’s the idea: partner with local kids’ sports teams to sell gym-branded gift cards. It’s a win-win – teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.
Families support their kids’ teams while also gaining a month of training at your gym. And because they’ve paid for these cards, they’re more likely to show up, creating a stronger, more loyal membership base.
This approach is straightforward yet effective. By using CRM automation and a simple landing page, these gift cards turn into scheduled appointments, bringing in a steady flow of quality clients – without the need for constant paid ads or quick promos.
Ready to launch a community-centered strategy that benefits families, supports local youth, and brings dedicated members to your gym?
Tune in as Tim and Randy explain the details on how to make it happen.
Key Takeaways:
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead.
But let’s be real – throwing out a big discount isn’t the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.
In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple “good-better-best” pricing strategy that adds extra value instead of just cutting prices.
You’ll learn how to create packages that really resonate with your audience by partnering with local businesses to sweeten the deal. They also explain why, with all the inflation and uncertainty this year, it's more important than ever to focus on getting clients to commit for the long term.
Ready to make this Black Friday your biggest revenue driver yet? Tune in and get all the tools you need to take your campaign to the next level!
Let’s dive in!
Key Takeaways:
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and every new client only adds to the chaos.
Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.
In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your business:
Skip any of these, and you’re left scrambling, relying on quick fixes and marketing gimmicks to patch up the holes.
Ready to transform your gym from a wobbly mess into a rock-solid operation?
Join Tim and Randy to learn how to balance these three crucial components and stop your business from teetering on the edge.
Tune in now!
Key Takeaways:
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.
In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture. Now, they dive deeper into how EQ affects every aspect of the business.
In this episode, Lindsay explains:
Tune in to learn why soft skills should be a priority for fitness business owners and how investing in EQ can transform your gym’s environment and boost profitability.
Let's dive in!
P.S. If you missed the first part of the interview, be sure to check it out here!
Key Takeaways:
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
The podcast currently has 595 episodes available.
32,322 Listeners
91 Listeners
235 Listeners
69 Listeners
2,112 Listeners
4,045 Listeners
770 Listeners
100 Listeners
166 Listeners
48 Listeners
126 Listeners
16 Listeners
6 Listeners
771 Listeners
6 Listeners