A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.

There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.

In this episode, Tim and Randy break down the four biggest things gym owners get wrong when relaunching. These aren’t abstract concepts – this is nuts-and-bolts strategy pulled straight from real-world launches inside the coaching program.

It’s the kind of stuff that doesn’t seem like a big deal until you’re standing in a brand-new facility with no clients and a team asking what’s next.

🎧 Tune in and learn the exact moves you need to make regrand openings hit like they’re supposed to.

Key Takeaways: 

• Intro (00:00)
• Mistake 1: Underestimating build-out and permit delays (02:30)
• Mistake 2: Poor budget distribution (05:12)
• Mistake 3: No sales team to pre-sell memberships (07:21)
• Mistake 4: Offering lifetime founders rates or discounts (11:57)
• Example of why price raises need strategy (14:40)
• Recap (19:43)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

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