Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.

In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table. 

If something’s not working, test a change. If something is working, test a way to make it better.

They walk through real examples – good ones and bad ones. Testing new class times. Trying different billing frequencies. Split testing discovery calls versus straight-to-consult. Even staffing changes like running a front desk or not. 

The common thread is simple: stop guessing and start letting the data drive the decisions.

Business doesn’t move by accident. It moves because you’re willing to test, tweak, and adjust as you go.

Tune in to find out how to do that.

Key Takeaways: 

• Intro (00:00)
• Gym owners hesitate and wait for others’ success (00:30)
• Test new time slots before committing long-term (02:05)
• Marketing hooks should be tested, not copied (04:10)
• Raise prices to find your true value limit (05:39)
• Emotion blocks testing – let data guide decisions (07:28)
• Split-tested discovery calls failed versus in-person consults (10:25)
• Weekly billing frequency boosted overall gym revenue (13:54)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!