Click here to schedule a call and receive our exclusive Price Increase Guide—trusted by over 200 gym owners to increase revenue without additional costs or losing members.

In this episode, Leo and Vince kick things off by recapping Vince’s unplugged anniversary vacation to Cancun, which turned into a business lesson on opportunistic upselling, seaweed, and Mexican cab scams. From there, the duo dives deep into four pressing topics for gym owners: how to increase prices without a revolt, how to plan a second location without losing your mind (or your first location), how to evaluate outside opportunities without losing focus, and finally, how to build a powerful retention system. Vince shares real-life stories from clients, practical checklists, and a fair bit of humor and firepower on why charging more and simplifying your business might just be your ticket to massive growth and sanity.

5 Key Points from the Episode

• Price Increases Are a Mindset Game First, a Math Game Second
  Vince lays out a two-step pricing strategy: calculate worst-case loss (and realize it’s rarely catastrophic), and then zoom out to see long-term gains (e.g., $30/month = $120K more per year). Keep it simple—use a flat rate increase across the board to avoid confusion and resentment.
• Opening a Second Location? Focus on Four Buckets
  Simplify the chaos by breaking planning into four major categories:
  • Money (how much you need, where it’s coming from)
  • Pre-sale Marketing (start day one with clients)
  • Staffing (who’s running it?)
  • Facility Setup & Legal (lease, layout, legal ducks in a row)
    Don’t scale until your first location is rock solid.
• Every Gym Owner Needs a Focus Filter
  To avoid shiny object syndrome, answer: What do I want to be the best in the world at?
  Use that as your "yes/no" filter when evaluating new opportunities. Focus isn’t sexy, but it’s the real superpower of successful entrepreneurs.
• Retention Is Defense—and Defense Wins Championships
  Vince outlines a 5-point checklist to build a rock-solid retention system:
  • A retention coordinator owns it
  • It's measured (target: under 5% attrition/month)
  • You have the right people on your team
  • Your product is excellent (aka, "the soup is tasty")
  • You create ongoing client engagement
• Strong Team > Fancy Equipment
  It’s not your wall color or your squat racks that keep people coming—it's your coaches. Mediocre staff drain retention. Hire amazing people, train them well, and build systems that keep them focused. Vince’s retention surged after simplifying the team and locking in his star performers.

Click here to schedule a call and receive our exclusive Price Increase Guide—trusted by over 200 gym owners to increase revenue without additional costs or losing members.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Click here if you want to level up your business during the dog days of summer to make the most money you've made to close out the year.

Podcast Summary

In this episode of the Ask Vince podcast, Vince and Leo break down real-world, real-time strategies for gym owners trying to grow their business when things feel chaotic, urgent, or just plain slow—especially during the summer months. From stories of door-to-door sales guys who follow up like beasts, to tactical breakdowns of how to turn joint ventures into a referral machine, the conversation blends street-smart sales advice with battle-tested business strategies. They also get real about what it takes to move through the stages of business growth without burning out or trying to "act like a CEO" too early. It’s a masterclass in responsiveness, delegation, lead follow-up, and long-game partnership building—wrapped in humor, honesty, and practical next steps.

Top 5 Lessons Learned

Speed is everything when following up with leads
The faster you respond, the more likely you’ll get a response—and a show. If you’re waiting hours or days to follow up, you’ve already lost them.

Don’t blame the leads—blame your phone skills
If people aren’t showing up, it’s probably because your phone conversation was awkward, rushed, or boring. Learn to have real, engaging conversations that make people want to show up.

Stop trying to be a CEO too early
If you’re not generating consistent revenue, you’re not ready to step out of your business. The path to freedom is through hard work, not around it. Embrace the grind first—delegate later.

Joint ventures are the fastest way to get new clients
But only if you lead with value. Stop asking people to promote your gym and start figuring out how to help them first. Think “what’s in it for them?”

Build long-term partnerships, not one-time favors
The best gym businesses don’t run random JV promos—they build a calendar of recurring collaborations that keep a steady flow of leads coming in year-round.

Click here if you want to level up your business during the dog days of summer to make the most money you've made to close out the year.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Click here if you want to level up your business during the dog days of summer to make the most money you've made to close out the year.

Podcast Summary

This episode of the Ask Vince podcast kicks off with a story that’s as real as it gets—Vince shares how he got caught in a flood, had to be rescued by police, and still managed to stay calm while water rushed into his truck. That moment turned into a bigger lesson about keeping your head on straight when everything around you feels like it’s falling apart. From there, Vince dives into the tough conversations gym owners need to have with themselves during slow seasons. Whether it’s your lead gen drying up, your bank account dipping, or your mindset taking a hit, he breaks down what to do, how to think, and how to move forward with purpose—not panic.

Top 5 Lessons Learned

Calm wins
When things go sideways, your ability to stay calm—not panic—might be the most important asset you have. That goes for floods and for business.

Slow months? Work harder and smarter
Summer might be slower, but that doesn’t mean you get to tap out. Audit what’s working in your marketing, double down on it, improve it, and try one new thing. Simple.

Adjust your approach based on where you’re at
If you’re crushing your numbers, plant seeds for the future (upstream marketing). If you’re struggling, get after the low-hanging fruit—old leads, past clients, referrals (downstream).

Profit doesn’t mean spend it all
That $10K “profit” on your P&L? It’s not yours yet. Taxes, retained earnings, and long-term planning come first. Get this wrong and you’ll constantly feel broke—even when your numbers say you’re not.

Build mental armor
Vince breaks down the four truths every business owner needs to keep in their back pocket: problems are guaranteed, every setback has an upside, effort compounds, and you only control two things—your actions and your attitude.

Click here if you want to level up your business during the dog days of summer to make the most money you've made to close out the year.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

🎟️ Get Your Virtual Pass to the Sold Out Mastermind Event:
https://events.vincegabriele.com/july2025

Podcast Summary

Vince previews this weekend’s SPF Mastermind, focused on Lifetime Customer Value—the key to growing your gym’s revenue. He breaks down the three levers you must master:

Value: Deliver such great experiences that clients never leave.

Price: Confidently raise rates and add premium offers.

Referrals: Systematically generate word-of-mouth growth.

You’ll also spend four hours learning directly from Ari Weinzweig, founder of Zingerman’s ($80M business), covering vision, customer service, and building a winning culture.

What You’ll Learn

✅ The 3 Lifetime Value Levers
✅ Ari’s systems for scaling and culture
✅ Strategies to increase retention, pricing, and referrals
✅ Full recordings included if you register before Friday at 1 PM ET

🎟️ Get Your Virtual Pass to the Sold Out Mastermind Event:
https://events.vincegabriele.com/july2025

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Get more leadership insights and behind-the-scenes tips: Follow Business Tips for Gym Owners by Clicking Here

Attend the event virtually or in person and keep leveling up your leadership game: Reserve your spot here or email [email protected] if you have questions.

Ever wonder how the most effective leaders get their teams to produce results without leaving a trail of resentment behind? In this episode, we unpack the real-world strategies behind leading with clarity, building trust, and creating accountability—without becoming the boss everyone avoids in the break room. If you want a team that delivers and respects you, this conversation is your cheat code.

5 Key Points from the Call

1. Clear Expectations Are Everything: Fuzzy goals create confusion. Great leaders communicate exactly what success looks like and check for understanding—no assumptions allowed.
2. Accountability Without Micromanaging: You don’t have to babysit adults. Learn how to install accountability systems that free you from chasing people down while keeping standards sky-high.
3. Leading with Empathy (Not Weakness): Empathy doesn’t mean letting standards slide. It means you understand your team’s perspective—and still hold them to what matters.
4. Why “Nice” Isn’t the Same as “Respected”: If you’re always trying to be liked, you’ll end up resented. This episode breaks down how to earn respect by making the hard calls with integrity.
5. The Secret to Sustainable Motivation: Hype fades. Purpose lasts. Discover how to connect daily tasks to the bigger mission so your team stays driven even when things get hard.

Get more leadership insights and behind-the-scenes tips: Follow Business Tips for Gym Owners by Clicking Here

Attend the event virtually or in person and keep leveling up your leadership game: Reserve your spot here or email [email protected] if you have questions.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you want to meet the SPF Team and make a real impact in your business, come to our live event July 18th and 19th inside Gabriele Fitness. Click here to learn more: https://events.vincegabriele.com/july2025

In this hard-hitting episode of Ask Vince, Vince and Tom break down the real reason most gym owners should not hire a General Manager. While it sounds like the golden solution to burnout and chaos, in practice, it usually leads to bloated payroll, weak leadership, and less control. Vince pulls from years of experience running CEO Mastermind and analyzing hundreds of P&Ls to deliver a message most gym owners need to hear—your business doesn’t need a savior; it needs you with a better plan.

Five Key Points:

Most GMs Are Expensive and Ineffective
Hiring a GM often costs $60K+ annually but adds no direct revenue. Without clearly defined systems, you're just hiring someone to babysit—and then you have to babysit them.

Your Payroll-to-Revenue Ratio Shouldn’t Be 60%+
If your payroll is eating up too much of your revenue, profits tank. Before adding another salary, audit your current team and ask: Is this really necessary?

The Fastest Path to Profitability Is Raising Prices
Instead of hiring someone to “fix your business,” consider a 10% price increase. That money goes straight to profit—no meetings, no onboarding, no guesswork.

Be Ruthless With Expenses Before You Add New Roles
Know your numbers. Fixed, variable, and payroll expenses need to be reviewed and reined in. No more "hope and pray" accounting—decide to run a real business.

Leadership Can’t Be Delegated Too Soon
If your business can’t run without you yet, it’s not ready for a GM. Build your sales, retention, and marketing machines first—then think about delegating big roles.

If you want to meet the SPF Team and make a real impact in your business, come to our live event July 18th and 19th inside Gabriele Fitness. Click here to learn more: https://events.vincegabriele.com/july2025

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

See Vince and the SPF Team live on July 18th & 19th inside Gabriele Fitness!

Click the link to learn more: https://events.vincegabriele.com/july2025

In this episode, Vince breaks down 7 simple but powerful lists every gym owner needs to grow their business, improve relationships, stay productive, and define success. It’s all about having clear targets and consistently working your lists to stay on track.

Power List – 3-5 key tasks you must complete daily.

Spouse List – Focus on what you love, not what annoys you.

Former Clients – List of people to re-engage monthly.

Client Frequency – Track how often clients train and upsell.

Angel List – Local businesses to partner with.

Project List – Active projects (3-7 max) you’re working on.

Success Criteria – Your personal definition of success.

See Vince and the SPF Team live on July 18th & 19th inside Gabriele Fitness!

Click the link to learn more: https://events.vincegabriele.com/july2025

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:
https://events.vincegabriele.com/july2025

In this episode of Business Secrets for Gym Owners, Vince shares a powerful, real-time example of leveraging joint ventures to grow a gym business. He walks through a coaching session with a new gym owner launching from his garage to his first gym location, tapping into a golden partnership opportunity with his wife's dance studio. Vince breaks down the email campaign he personally wrote for this joint venture, highlighting the storytelling, offer structure, and copywriting nuances that make it effective. He also dives into using ChatGPT to generate hyperlocal joint venture lists, emphasizing that while ads are great, nothing beats the power of strategic alliances. The episode wraps up with a passionate pitch for the upcoming July Mastermind event and a heartfelt message about personal growth, mindset, and building a business that creates freedom.

5 Key Points:

The Power of Hyperlocal Joint Ventures:
Vince showcases a live example of partnering with a dance school (owned by the gym owner's wife) to drive pre-sale signups, proving that trusted community relationships can outperform cold ads.

Crafting Irresistible Offers Through Storytelling:
He shares the exact email he wrote in the wife’s voice, using humor, relatability, and scarcity to make the offer compelling (75% discount for the dance school’s parents).

ChatGPT as a Business Development Tool:
Vince gives his exact ChatGPT prompt to generate a highly targeted list of potential joint venture partners, making the once tedious "angel list" process much faster and more productive.

Strategic Partnerships Trump Paid Ads Alone:
While paid ads are useful, Vince drives home that joint ventures often bring in higher-quality leads, better conversion rates, and stronger community ties.

It’s About More Than Just Business Growth:
The episode closes with a heartfelt reminder that gym ownership is about creating a better life—more freedom, more involvement with family, and becoming the best version of yourself, not just stacking cash.

Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:
https://events.vincegabriele.com/july2025

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Join Vince and the SPF crew live this July click below to get your seats before they sell out! 
https://events.vincegabriele.com/july2025

In this episode of Business Secrets for Gym Owners, Vince Gabriele shares five proven "money bombs"—simple strategies that have helped real gym owners generate up to $60,000 (or more) in new revenue, often from just one move. Whether your gym is stuck, stagnant, or doing well and ready to scale, these ideas are about finding the right move for your situation. Vince breaks down each strategy with stories, math, and mindset—so you can take what fits and put it to work starting tomorrow.

The 5 Ideas to Add Up to $60K at Your Gym:

Raise Your Prices on Current Members
→ The fastest path to $4K/month in pure profit—and why the fear is all in your head.

Run a Referral-Based 6-Week Challenge
→ Engage your current members, generate referrals without ads, and reignite your community.

Launch a Referral Gift Card Campaign
→ Give your members a reason (and the exact words) to bring in friends—with physical or digital gift cards.

Do a Reactivation Campaign
→ A forgotten goldmine. Former clients aren't mad—they're just waiting for you to invite them back.

Run a Paid-in-Full (PIF) Campaign
→ Inject fast cash from loyal members who love to save. Offer a yearly PIF at a discount, and boom—instant margin.

Join us live this July at the SPF Mastermind event :
Click here: https://events.vincegabriele.com/july2025

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Grab your seat to attend my live Mastermind Event inside of my gym on July 18th and 19th before tickets sell out! 

Click here to learn more: https://events.vincegabriele.com/july2025 

Leo’s back in the saddle and Vince couldn’t wait to roast him. Between the jabs, they dropped serious gold for gym owners dealing with real-life business headaches. This episode covers the kind of marketing that actually works, how to keep your JV partners close, and what to do when a toxic trainer is great with clients but wrecking your culture.

5 Key Topics Covered

1. Post This Weekly
   Client success stories. Social proof is the king of content—use it often, reuse it, and watch your marketing punch harder.
2. JV Rule #1
   Stop asking what they can do for you. Start helping them win. That’s how you build JV partnerships that actually last.
3. Toxic All-Star?
   If a rockstar coach is killing your culture, they’ve gotta go. High performer or not—culture wins every time.
4. Testimonial Tactics
   Selfie videos, emails, repurposed posts—Vince breaks down simple ways to put your client wins to work.
5. Consistency > Cleverness
   Weekly proof that your gym gets results builds trust faster than fancy offers. Just show up and show off.

Grab your seat to attend my live Mastermind Event inside of my gym on July 18th and 19th before tickets sell out! 

Click here to learn more: https://events.vincegabriele.com/july2025 

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!