If you want to learn the strategies and tactics that gym owners like Melissa are using to grow, check out my most recent webinar on YouTube where I break down the full marketing system: https://youtu.be/LC6cODkphtc

Don't forget to book your free call with my team and get the Testimonial Email Builder as a bonus: https://api.leadconnectorhq.com/widget/bookings/masterclassbonuscall

Melissa Chase opened Chase Fitness in Mechanicsburg, Pennsylvania in September 2024 with 10 members. She joined SPF two months before she even had a gym. She had no marketing experience, no website knowledge, and had just left a career as a physical therapist assistant. But she knew what she didn't know, and she got the right people in place before she opened the doors.

Today, less than two years later, she has 143 members, did just under $300K in gross revenue last year, hit $132K in Q1 of this year alone, and is running at about $32K a month. She's down to 5 to 10 coaching sessions a week, replaced her PTA salary, and just joined a golf league. Her retention rate is "ridiculously low" because the product is dialed in, and her team runs the floor without her.

This episode is a masterclass in what happens when you stop trying to figure it all out on your own and invest in the right support before you need it.

5 Key Takeaways:

1. Get help before you need it, not after you're drowning. Melissa joined SPF before she even opened. She didn't wait to make mistakes and then go looking for answers. She had accountability, resources, and a community of gym owners who had already been through everything she was about to face.
2. Your website needs to make people say "I can see myself there." Melissa's site shows real clients who look like her ideal members, features Google reviews that describe real transformations (not just "she's so nice"), and has clean, clear calls to action. That combination is converting.
3. Use every finger on the marketing glove. Melissa runs Facebook ads through GMM, does monthly member socials, quarterly Buddy Weeks, joint ventures with local businesses, tables at community festivals, and constantly asks for referrals and Google reviews. She never relies on one source.
4. Take yourself off the floor slowly, not all at once. Melissa started by bringing in one part time coach, transitioned him to full time, then added another. She didn't just disappear from the floor overnight. She made it gradual so members built trust with the new coaches.
5. Hire good people, not good trainers. Melissa hires based on character first. Her exact words: "Are they a good person? I can coach them to coach a squat." Then she holds them accountable to the standards and metrics that keep the business running.

Watch my full marketing webinar on YouTube: https://youtu.be/LC6cODkphtc

Book your free call and get the Testimonial Email Builder: https://api.leadconnectorhq.com/widget/bookings/masterclassbonuscall

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