Your best clients already know your next best clients. Here’s how to find them.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper kick off Marketing May with the most underused growth tool in the fitness business: referrals.

Referrals are free, they get results faster than any ad campaign, and most gym owners are leaving them on the table every single day.

John and Chris walk through the seed client exercise, a simple process to identify your best clients and find more people just like them.

Chris shares three questions to ask seed clients over coffee to sharpen your offerings and open the door to referrals without feeling pushy, plus how to use goal reviews with all clients every 90 days to increase retention and referrals.

The pair also lay out a full playbook for in-gym and out-of-gym events that bring non-members through your doors and turn them into paying clients.

Subscribe and follow along all month. Every week in May, we’re breaking down one of the four funnels you need to grow your gym. Next up: social media.

Links

Gym Owners United

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0:50 - Why referrals first?

2:10 - Seed client exercise

9:21 - Goal review process

15:58 - Internal and external events

21:05 - Your actions steps