Rob Elfer is a partner at Studio Troika, a design firm based in Boston. With over 20 years of experience in the industry, Rob has worked on a wide range of projects, including stadiums, high-rises, and commercial buildings. He is known for his innovative design approach and his ability to bring together diverse teams to create unique and successful projects.

Rens Hayes interviews Rob Elfer, partner at Studio Troika. They discuss the importance of design in the architecture industry and how Studio Troika focuses on design as a value component. They also talk about the different markets they work in, the importance of collaboration and networking, and the impact of technology on the design process. Rob shares his experiences working at different firms and the lessons he learned from each. The conversation also touches on the merger between Ocean US and Studio Troika and the importance of partnership in the industry. They emphasize the significance of alignment, values, and dealing with hard times in finding a good partner. They discuss Studio Troika's differentiation in the architecture industry, including their focus on technology, accuracy, and a unique design process. They highlight the importance of accurate drawings, dimensional control, and involving construction managers early in the design process to avoid costly changes later on. They also emphasize the value of a collaborative and inclusive culture, where employees are empowered and have a voice in decision-making. Rob discusses the importance of developing leaders and creating opportunities for growth within the firm. He shares the steps Studio Troika has taken to foster leadership and the benefits of having a diverse and inclusive leadership team. They emphasize the importance of patience, setting goals, and being inclusive in the workplace. Rob recommends the book "The Ministry of the Future" by Kim Stanley Robinson and the podcast "How I Built This" for inspiration and insights into problem-solving and entrepreneurship.

Key Takeaways:

• Design-oriented firms that prioritize the client and the design process can create unique and successful projects.
• Collaboration and networking are essential in the architecture industry, as they allow for the exchange of ideas and the creation of strong relationships.
• Technology and innovation play a crucial role in architecture, enabling firms to improve their processes and create better designs.
• The design and development process should involve diverse teams and disciplines to ensure a comprehensive and successful outcome.
• Building strong partnerships and relationships is key to success in the architecture industry, as it allows for the sharing of knowledge and the creation of better projects.
• Developing leaders within the firm is crucial for

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