What it takes to market to anyone about anything is different today. The smart phone and access to unlimited information on the internet changed everything. It's no longer about a company's great products and or services – their "features and benefits." According to marketing veteran, Zach Messler, it's about the buyer – what they are thinking and feeling at any given moment. Listen in as Zach reveals the thinking behind being "clear, compelling, and convincing" in all of your marketing communications.