By Jeff Ikler
5
3232 ratings
The podcast currently has 358 episodes available.
In this episode, Jeff and Frank discuss the challenges of promoting books and creating a successful marketing campaign. Frank shares insights from his experiences, emphasizing the importance of planning and consistency. He discusses the need for authors to promote their work well in advance, outlining a 90-day pre-launch strategy involving social media, email campaigns, and targeted messaging to build awareness. Frank’s “Trust the Process” approach consists of understanding the author’s goals, creating compelling content, and using multi-channel strategies to gain traction in an oversaturated market.
The conversation also touches on the parallels between book promotion and public relations, highlighting the difficulty authors face when competing for attention in a crowded space. Frank underscores the need for resilience and adaptability, urging authors to invest in a strategy that can consistently keep their work visible.
Three Takeaways:
Early and Consistent Promotion: Frank emphasizes a 90-day pre-launch campaign to build momentum for a book’s release, utilizing social media, email, and podcasts to keep the book top of mind.
Importance of Storytelling and Engagement: Beyond the content, Frank notes the importance of personal stories and interactive elements to make campaigns memorable and relatable.
Resilience and Adaptability in Marketing: Frank stresses that successful campaigns require resilience and a willingness to adapt to audience reactions and market conditions.
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https://www.linkedin.com/in/frankzaccari/
https://www.frankzaccari.com/
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www.authorstrusttheprocess.com/
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Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for almost 7 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider.
He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Summary In this reflective episode, I draw parallels between today's democratic challenges and two pivotal historical examples. Through my experiences teaching about World War II, I explore how America fought against tyranny abroad while struggling with discrimination and division at home. Using the documentary "The Twisted Cross," I taught students how Hitler's legal rise to power was fueled by hate and blame. I then explore the 1960 presidential election through the book and documentary "The Making of the President 1960," highlighting how Kennedy and Nixon's contentious campaign ultimately ended in a peaceful transfer of power—symbolized by a handshake in the snow. As America faces another crucial election, these historical lessons remind us that while democracy has always faced internal and external threats, the peaceful transition of power remains fundamental to our system of government.
Key Takeaways
While America's founding documents champion lofty ideals of equality and freedom, our experience during World War II reveals an ongoing struggle to fully embrace these principles in practice.
Hitler's legal rise to power through targeted messaging of hate and blame demonstrates how easily average citizens can be manipulated into supporting a 'big lie,' serving as a stark warning about democracy's vulnerability to internal erosion.
The 1960 election's culminating 'handshake in the snow' between former President Eisenhower and incoming President Kennedy exemplifies how the peaceful transfer of power, even amid fierce political competition, stands as the cornerstone of democratic governance.
Anne-Marie Bonneau offers practical approaches to reducing waste, particularly focusing on food waste and plastic consumption. She emphasizes that while achieving absolute zero waste isn't realistic, making small, manageable changes can have a significant impact. The discussion covers various accessible strategies, from using cloth shopping bags and produce bags to cooking with dried beans instead of canned ones.
Anne-Marie addresses common misconceptions about food expiration dates and reveals that only 5% of plastic gets recycled in the US. She challenges the myth that sustainable living is necessarily expensive or time-consuming, suggesting that it often saves money by reducing food waste and unnecessary purchases. The conversation touches on composting initiatives, the problems with plastic recycling, and creative ways to use food scraps. Throughout the episode, Anne-Marie maintains that living more sustainably should be enjoyable rather than burdensome, noting that it leads to a lighter, more satisfying lifestyle with better food choices and less clutter.
Key TakeawaysFood waste in landfills produces methane, a potent greenhouse gas; composting is a better alternative
Only about 5% of plastic is recycled in the US; reducing plastic use is more effective than recycling
Simple changes like using reusable bags, buying in bulk, and cooking from scratch can significantly reduce waste
Adopting a low-waste lifestyle can improve health, save money, and be a more satisfying way to live
Facebook: https://www.facebook.com/ZeroWasteChef
Instagram: https://www.instagram.com/zerowastechef
Threads: https://www.threads.net/@zerowastechef
newsletter: https://zerowastechef.substack.com/
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Seamus joined forces with Angela di Marco and Dana Sardano of https://finduniquelyu.com in 2023 and, under their support, guidance, and collaboration, has trained to become a specialist instructor delivering programs on behalf of the organization.
In 2024, in collaboration with Tara LaFon Gooch of https://taralafongooch.com, successful Tedx speaker, motivational and confidence coach, and business leader joined in partnership to deliver bespoke well-being and confidence-based programs on a global scale.
SummaryThis episode explores Seamus’ transformative journey as a former Catholic priest who left the church after a breakdown and subsequent disillusionment. Seamus shares his experiences of abuse, trauma, and isolation within the religious institution. Despite hitting rock bottom, he found the strength to rebuild his life and pursue a path of personal growth and helping others.
Seamus discusses the importance of self-awareness, healing past traumas, and challenging limiting beliefs. He emphasizes the power of finding one’s path and purpose, even in adversity. The episode offers valuable insights for individuals who have experienced trauma and seek personal transformation.
Three TakeawaysTrauma and Abuse: Seamus Corry describes the emotional and psychological abuse he suffered during his training for the priesthood, leading to a crisis of faith and identity.
Loss and Isolation: Leaving the priesthood resulted in a complete loss of his support system, including his family and community.
Transformation and Helping Others: The guest overcame his trauma and found his calling by supporting others who are struggling with similar challenges.
Social MediaWebsite
Podcast
Spotify https://podcasters.spotify.com/pod/show/seamus-corry You Tube www.youtube.com/@SeamusCorryPyp.
Seamus co-authored Volume 11 of The Rattled Awake Anthology, the Mental Health Edition, and is now a best-selling author.
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
She has since opened Ubuntu Fish Gallery in Stuart, Florida, co-founded Uniquely Phenom Collaboration, co-hosts the Going Commando with Angela and Dana podcast, and has authored several books of inspiration and empowerment, including Ten Recommandments, which we discuss here never for a second regretting her decision to take that leap of faith.
SummaryDana and I discuss her book "10 Re Commandments," which emphasizes personal empowerment and self-awareness. She shares her journey from traditional education to spiritual teaching, highlighting her experiences with abuse and neglect. Dana explains how her book aims to help readers understand and overcome victimhood, judgment, and unmet expectations. She also touches on the importance of living in the present and the therapeutic value of writing. Dana's work is deeply personal, reflecting her healing journey and the realization that personal growth is a continuous process. The conversation concludes with reflections on the importance of compassion and understanding in personal development.
Key TakeawaysBreak Free from Victimhood: Take ownership of your experiences and break free from the victim mentality to unlock personal growth and empowerment.
Heal Past Traumas: Unraveling unresolved traumas is crucial for personal transformation and well-being.
The Power of Self-Awareness: By understanding your beliefs and patterns, you can challenge limiting behaviors and create positive life changes.
Social Media[email protected]
mobile: (954) 465-9175
UniquelyPhenom.com
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
In this conversation, Dr. Garcia emphasizes the importance of reading proficiency, teacher empowerment, and community involvement to support the needs of Billings students. Garcia highlights the connection between education, democracy, and societal well-being, stressing the need for adequate funding and support for teachers. He discusses how initiatives such as the family-friendly school program, Kinder Ready Program, and opening charter schools can address educational gaps. Garcia also touches on the importance of developing informed citizens, critical thinking skills, and adapting teaching methods to meet current needs. The conversation explores the need to limit attention to high-impact standards, such as reading comprehension.
Three TakeawaysReading proficiency by third grade is crucial for student success and preventing dropouts, requiring focus on the science of reading and proper resource allocation.
Teacher empowerment, adequate compensation, and professional development are essential for addressing modern educational challenges and improving student outcomes.
Education plays a vital role in democracy, necessitating a holistic approach that includes community involvement, innovative programs, and a focus on developing critical thinking skills.
Erwin Garcia, Ed.D. | LinkedIn
TEDx Billings: Democracy
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
In 2021, Sylvia, her son Ian, and Jennifer Gilbert joined founder Becca Klein in establishing Reeling in Serenity. Reeling in Serenity hosts free fly-fishing retreats for men and women in active recovery from substance abuse. On January 1st, 2024, Sylvia accepted the position of Executive Director for Reeling in Serenity. Reeling in Serenity has been featured in Angler Magazine and Fly Fisherman Magazine, and the organization has hosted retreats in Georgia, North Carolina, Pennsylvania, Montana, and Colorado.
Sylvia has been a registered nurse for over 20 years. She also serves as a group facilitator for the Georgia Nursing Association’s Peer Assistance Program, supporting nurses in substance abuse recovery programs.
SummarySylvia Huron, co-founder and Executive Director of “Reeling in Serenity,” discusses how fly fishing can aid addiction recovery. The organization offers free retreats for individuals in recovery, providing a safe space to learn fly fishing and connect with nature and others in recovery. Sylvia emphasizes the therapeutic aspects of fly fishing, including its ability to promote mindfulness and peace. The retreats combine basic fly fishing instruction with opportunities for participants to share their recovery stories. Sylvia highlights the importance of overcoming shame and guilt in recovery and how fly fishing can help individuals reconnect with themselves and others, especially family members.
Reeling in Serenity also organizes follow-up activities like online meetings and fishing outings to maintain community support. The conversation touches on the organization's plans for future growth.
Three TakeawaysFly fishing provides therapeutic benefits in addiction recovery, including promoting mindfulness, peace, and reconnection with nature and oneself.
The structure and impact of Reeling in Serenity's retreats, which combine fly fishing instruction with opportunities to share recovery stories and build community.
The broader effects of addiction on families and the importance of creating safe, judgment-free spaces for individuals in recovery to heal and grow.
[email protected]
Website: reelinginserenity.org
About JeffJeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Key takeaways:
Stepping out of your comfort zone can lead to personal growth and increased self-confidence, regardless of age.
Responsible tourism and cultural sensitivity are crucial when visiting remote areas, including asking permission before taking photos and being mindful of one's impact.
Small acts of volunteerism and fundraising can make a significant difference in improving education and living conditions in underprivileged communities.
The conversation also touches on the changes in Nepal due to tourism, the importance of respecting local cultures, and Patty's continued involvement in supporting education initiatives in the region. The episode concludes with a discussion of the value of pursuing new experiences and staying active as one ages.
Social MediaPersonal website: https://pattishaleslefkos.com
Nepal One Day in Nepal Society: https://pattishaleslefkos.com/nepal-one-day-at-a-time-society/
About JeffJeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Having been named ‘the da Vinci of Visionary Leadership’ by many leading authorities of our time, Oleg is considered #1 in the world in the field of vision and visionary leadership.
He is the author of The Fisherman’s Path to Leadership, The Vision Code, Leaderology, and other books.
My co-host, Rich Gassen, works as a print shop supervisor at UW-Madison, where he focuses on empowerment, creativity, and process improvements with staff. He also chairs the Campus Supervisors Network (CSN), a community of practice at the UW supporting supervisors in their roles by offering training and networking events, a weekly newsletter, and a website. Rich is an avid reader, sharer, and practitioner of leadership.
SummaryOleg Konovalov, an expert in vision leadership, shares his insights on cultivating curiosity and leadership. He distinguishes between two types of curiosity: "curiosity to know" and "curiosity to explore." The latter is more valuable, as it allows leaders to go beyond surface-level information and develop practical solutions to complex problems. Oleg emphasizes the importance of vision, which he sees as a space in the future defined by the value we create for people, rather than just lofty goals or wishes. He stresses that true leaders must be able to read "weak signals" and explore their own limits to better serve their people. Oleg also discusses the role of peace, connectedness, and love in effective leadership, arguing that leaders must be at peace with themselves and their people to unlock their full potential. Overall, Oleg's perspective highlights the need for leaders to move beyond ego-driven strategies and cultivate a heart-centered, exploratory approach to guiding their organizations into the future.
Three Major Ideas:
The need to distinguish between "curiosity to know" and "curiosity to explore"
The importance of vision as a space in the future defined by value creation, not just goals
The role of peace, connectedness, and love in effective leadership
Oleg uses an extended analogy between fishing and leadership throughout the conversation. Here are the key elements of the fishing analogy that Oleg draws:
Reading Weak Signals: Oleg compares effective leadership to fishing, where leaders need to be skilled at reading "weak signals" - the subtle cues and indicators that aren't immediately obvious, similar to how a skilled fisherman can detect the presence of fish in the water even when they can't be directly seen.
Adaptability and Handling Changing Conditions: Just as a fisherman must constantly adapt their techniques and lures based on changing weather, water conditions, and fish behavior, Oleg says effective leaders must be able to nimbly adapt to fast-changing realities and challenges.
The Journey, Not the Destination: Oleg likens leadership to a journey or "path" rather than reaching a final "finish line" or destination. Like fishing is an ongoing activity without a clear endpoint, Oleg emphasizes that leadership is a continuous process of growth, exploration and adapting to new circumstances.
Revealing Greatness: Oleg states that the role of a leader is to "reveal the greatness" in their people, similar to how a skilled fisherman can bring out the full potential of the fish they are trying to catch.
LinkedIn - https://www.linkedin.com/in/dr-oleg-konovalov/
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Gail Harris explains her role as helping women authors share their personal narratives, emphasizing their vulnerability and the healing aspects of the process. Gail believes that storytelling has the power to foster connection, shared humanity, and personal growth.
Her ghostwriting approach involves in-depth interviews, identifying unique story elements, and collaborative manuscript development. Gail recounts a project where she interviewed multiple individuals to capture a comprehensive narrative, highlighting the importance of diverse perspectives.
The conversation also touches on the impact of uncovering personal and family histories, as exemplified by Jeff's experience of learning new details about his mother's past. Throughout the discussion, Gail underscores the transformative potential of sharing personal stories for both authors and readers, promoting self-love and deeper understanding.
Three critical lessons:
Staying present in the moment can help reduce worry and maintain composure.
Sharing personal stories can be a powerful tool for healing and fostering connections.
Considering multiple perspectives enriches storytelling and provides valuable context.
https://www.linkedin.com/in/gail-harris-269a219/
https://goldenghostwriting.com
https://www.youtube.com/watch?v=9lyOp5KOyvo
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
The podcast currently has 358 episodes available.
90,420 Listeners