Dale is a bartender, author, brand owner, and the co-founder of the Museum of the American cocktail. In the late 90’s working at NYC’s Rainbow Rooms Dale was probably the most famous bartender on the planet and has remained one of the best loved bartenders to this day. 

I sat down with Dale in Manhattan a few weeks ago, looking out over the Empire State Building as the sun went down. The interview was scheduled during a very tight window of opportunity between Dale arriving back from Tales of the Cocktail in New Orleans and me catching a flight back to London. We had just 90 minutes, which wasn’t nearly enough time for a man with some many stories and such a sharp memory.

In fact chronologically we barely got to 1990 before I had to turn off the microphones and hot foot it to catch my flight. For that reason, I am calling this interview Part one and hope to sit down with Dale to record the second part next year - and who knows, maybe we will need a third part.

What you are about to hear is less a story of Dale’s career and more a tour of New York and Los Angeles hospitality from the late 1950’s through to the 80’s, exploring its jazz clubs, neighbourhood bars, and some of the greatest restaurants and hotels of the 20th century. Dale recounts the musicians that provided the soundtrack, the chefs that designed the cuisine, and the architects that imagined the buildings, all in vivid detail.

Perhaps the most significant of these people to Dale, was Joe Baum - one of the United States most significant restauranteurs who introduced the concept of themed restaurant tot he world with no expense spared. Working with acclaimed chefs like Julia Child and James Beard, he opened hundreds of restaurants across America, most notably The Four Seasons Restaurant, Windows of the World at the top of the world trade centre, and the Rainbow Room at the Rockefeller Centre. You’ll hear about other venues during the course of our conversation too.

We also discuss the founding and challenging upbringing of the Museum of the American Cocktail, the incredible aesthetic and culinary vision of Joe Baum, the establishment of modern American cuisine, what it was like working at the Bel Air Hotel in the 1980’s, the establishment of The Rainbow Room, and much much more.

There are perhaps 100 different names and venues mentioned in this episode and it can get quite confusing. If you’re of the mind to do so I recommend watching the episode on YouTube when you get a chance, as I have provided archive images and captions to help paint the picture.

Episode sponsored by Fever-Tree Mixers

https://degroffspirits.com

00:00 Introduction

03:11 Tales of the Cocktail

06:41 Building the Museum of the American Cocktail - Jared Brown & The Rainbow Room, Ted Haigh, History of the Cocktail, Building the Collection, Locations

20:09 Dale’s Early Life - Acting, Moving to Manhattan, Packing Bibles*, Restaurant Associates, Howard Johnson’s, Jazz Clubs*, McGlade’s Bar

38:11 Working with Joe Baum, Restaurant Associates, Charlie O’s, Newarker, Four Seasons at the Seagrams Building, Modern American Cuisine, James Beard, La Fonda del Sol

53:59 The Rainbow Room: Early History, Design

55:11 Bel Air Hotel in Los Angeles - Cocktails, 7/11 Mix, Martini Rituals*

1:06:32 Aurora Restaurant, Reviving Classic Cocktails, Fresh Juices, Jerry Thomas

1:08:11 Building the Rainbow Room - Researching Classics, Recruiting Teams

1:18:01 Becoming Famous, Impact on cocktail culture around NYC, Consulting with Keith McNally - Balthazar, Pravda, Lucky Strike