Paul Higgins Podcast

41 - How to Market With Authenticity In a Modern World with Sue Mills


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Sue Mills from Sassy Marketing started her career in one of Australia's leading banks. After some years working in the medical industry, she left and took a started a new career. She was happy but not satisfied and wanted to start her own business. 

She was successful from a financial perspective, but the hours were killing her. She self-assessed and went back to corporate to learn some important skills. 

She then started a family and seamlessly went into her own marketing consulting agency.  

Sue shares some great tips for business owners on how to market in a modern digital world. 

 

There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy!

  • What skills she was missing in her first attempt at running her own business 
  • The importance of finding your tribe
  • What challenges business owners face when it comes to marketing
  • How to overcome the fear of rejection
  • How to scale a team
  • Prioritisation and focus 

 

Important Links & Mentions From This Episode:

  • Sue Mills' Linkedin Profile
  • Linkedin app
  • Sassy Marketing
  • Book: 7 Habits of Highly Effective People

 

...more
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Paul Higgins PodcastBy Paul Higgins

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