On the podcast today we have Laura Nelson. Laura is a Content Marketer at WooCommerce where she’s responsible for creating and planning engaging content for their users. Prior to WooCommerce she worked at MailPoet, an email marketing plugin for WordPress, and it's this experience that she is bringing to the show. Her pitch is that email newsletters can themselves be a product. That people will pay to receive your emails, and she’s got data and examples to back it up. I suppose that the closest analogy would be people who create an online course. You have an area of expertise; you do the hard work of creating the course and people will pay for a membership to have the benefit of learning from your expertise. Laura is describing something similar to that. The only difference being that instead of a course, people will pay to receive your emails, knowing that you’re going to bring value to them regularly. This is not a get rich quick scheme. It’s hard work and you’ve got to cultivate your audience and give them something of value, repeatedly.