Season 4, episode 11 is here!

Bobby Umar has done a thousand keynotes across four continents, spoken at TEDx five times, and built half a million followers on Twitter. But it took multiple job redirections before he finally stopped waiting and figured out what he was actually all about. This was a really fun chat!

What we covered:

- Why Bobby thinks the difference between a personal story and a private story is the most important line any creator needs to understand.

- What actually happened when he posted about his body image and binge eating disorder on LinkedIn, the last place anyone expected that kind of honesty.

- The three things most people get wrong when they try to land a TEDx talk, and why the idea is usually the biggest problem.

- What a TEDx talk actually does for your authority that no other single thing can replicate as quickly.

- The red flag Bobby uses to know when someone is ready to pivot out of a job or a business, and why most people ignore it for years.

- Why he thinks 90% of business owners are making the same two mistakes with their content right now.

- What Bobby 2.0 looks like, and why he’s now working 30 hours a week instead of 60.

You can find Bobby on Substack at The 1% Brand Brilliance, where he writes for small business owners.

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