As he retires from his role as Chief Operating Officer of the Water Quality Association, Tom Bruursema reflects on more than 40 years in the water treatment industry.

In this conversation, Tom discusses:

How the industry has matured and gained credibility

The shift from “water softening” to health-focused treatment solutions

The role of science, standards, and collaboration in building trust

Leadership lessons learned through mentoring and industry service

Opportunities ahead for the next generation of water professionals

A thoughtful, forward-looking discussion with one of the industry’s most respected leaders.

Plan to attend the WQA Convention & Expo in Miami Beach April 28-30, 2026. Learn more at https://wqa.org/convention.