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The niching down dilemma: to specialize or not to specialize. In this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin delve into the topic of niching down in freelancing. The discussion addresses the common advice that freelancers must specialize to succeed. Treasa and Liz share their personal experiences and viewpoints on the importance of niching down versus maintaining variety in their work. They explore the benefits of specialization, including efficiency, reputation, and financial goals, while also emphasizing the freedom to experiment and diversify. The episode offers practical insights into building a successful freelance business, managing client expectations, and maintaining integrity in client relationships.

About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!

Links You Might Want
Check out Liz's Inkwell community 

Connect with Liz on LinkedIn 

Interested in Liz's "Find Your Floor" course? Learn more about it.  

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