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What if you could escape the grind of endless work hours and actually see the financial reward you deserve? Join Treasa Edmond and guest co-host Sarah Greesenbach on this episode of Boss Responses as they explore how to identify and cultivate relationships with high-value clients, redefine your bottom line, and set thriving fee rates. Imagine working smarter, not harder, and prioritizing quality over quantity to enhance both your work and personal life. It's time to shift your mindset and let your business support your lifestyle, not consume it.

Discover the power of knowing your worth when it comes to pricing your services. Standing firm on your rates and embracing value-based pricing isn't just about money—it's about honoring your skills and experience. Treasa and Sarah navigate the often-hidden pay discrepancies and the dangers of the "race to the bottom" mentality. Sarah even shares her dairy-free and gluten-free waffle recipe to sweeten your day. This episode is full of actionable insights to help you recognize your value.

About Our Guest
Sarah Greesonbach is the founder of B2B Content Studio and a seasoned expert in B2B marketing content. With over a decade of experience writing for Fortune 100 brands and top executives, Sarah specializes in transforming complex ideas into clear, compelling content. She has worked with industries ranging from SaaS and HR tech to retail and higher education, helping businesses showcase their unique value to prospective customers.

Links You Might Want
Check out B2B Writing Institute and sign up for Sarah's newsletter 

Connect with Sarah on
LinkedIn

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

Ever wondered if teaming up with another freelancer is the key to unlocking new creative heights? Or is it a potential recipe for disaster? Treasa Edmond and guest co-host Sarah Gressonbach dive into a debate of collaboration versus formal partnerships, offering insights that could transform your freelance career.

They discuss the complexities of profit sharing, client ownership, and resolving creative differences while emphasizing the power of clear communication and written agreements. This episode is a thought-provoking discussion that will empower you to become the boss of your business.

About Our Guest
Sarah Greesonbach is the founder of B2B Content Studio and a seasoned expert in B2B marketing content. With over a decade of experience writing for Fortune 100 brands and top executives, Sarah specializes in transforming complex ideas into clear, compelling content. She has worked with industries ranging from SaaS and HR tech to retail and higher education, helping businesses showcase their unique value to prospective customers.

Links You Might Want
Check out B2B Writing Institute and sign up for Sarah's newsletter 

Connect with Sarah on
LinkedIn

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

What happens when a freelance project becomes more complicated than imagined? Join Treasa Edmond and guest co-host Sarah Greesonbach as they answer a questions for Zach, a graphic designer who's found himself in over his head after he accepts a dense, technical biotech project. It's good to stretch ourselves and learn new skills and niches, but when is up-skilling during a client project a bad idea? We stress the importance of honesty over the false comfort of "faking it till you make it," and explore how open conversations and leveraging client resources can help us complete difficult tasks. We also look at when a freelancer should renegotiate terms when projects outgrow their initial scope, so you can still provide great quality without taking a financial hit. Listen in for insights and strategies that freelancers and business owners can use to turn complex challenges into successful outcomes.

About Our Guest
Sarah Greesonbach is the founder of B2B Content Studio and a seasoned expert in B2B marketing content. With over a decade of experience writing for Fortune 100 brands and top executives, Sarah specializes in transforming complex ideas into clear, compelling content. She has worked with industries ranging from SaaS and HR tech to retail and higher education, helping businesses showcase their unique value to prospective customers.

Links You Might Want
Check out B2B Writing Institute and sign up for Sarah's newsletter 

Connect with Sarah on
LinkedIn

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

Ever wondered if dedicating most of your working hours to a single client is a smart business move? Join host Treasa Edmond and guest co-host Sarah Greesonbach, founder of B2B Content Studio, as they unravel the complexities of managing long-term client relationships, especially within the unpredictable realm of startups. Sarah shares her wealth of experience in high-impact marketing content, and together they highlight the potential risks and the importance of contract flexibility. The discussion is packed with personal stories and essential advice on maintaining a consistent marketing strategy to ensure you're never left scrambling for new clients when circumstances change.

About Our Guest
Sarah Greesonbach is the founder of B2B Content Studio and a seasoned expert in B2B marketing content. With over a decade of experience writing for Fortune 100 brands and top executives, Sarah specializes in transforming complex ideas into clear, compelling content. She has worked with industries ranging from SaaS and HR tech to retail and higher education, helping businesses showcase their unique value to prospective customers.

Links You Might Want
Check out B2B Writing Institute and sign up for Sarah's newsletter 

Connect with Sarah on
LinkedIn

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses Podcast, host Treasa Edmond and guest co-host Lizzie Davey dive into effective strategies for managing freelance work and personal life. They explore the contrasts between corporate and freelance environments, emphasizing the need for a flexible yet structured schedule. Topics include the importance of setting internal deadlines, using tools like Notion and Llama Life for organization, and maintaining strict work-life boundaries. This episode provides practical insights for freelancers, business owners, and client-facing professionals seeking to balance their workloads and personal lives while maintaining productivity and creativity.

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses podcast, Treasa Edmond and her guest co-host Lizzie dive into the ever-relevant topic of the feast and famine cycle, something every freelancer and business owner faces at some point. They look at the challenge of managing fluctuating workloads and offer practical advice on how to maintain consistency by properly managing deadlines. Lizzie and Treasa share insights on how knowing your limits, setting realistic goals, and cultivating community connections can help sustain a healthy freelance business. They also explore the benefits of securing repeat clients and the importance of never stopping your marketing efforts. Tune in for a conversation filled with actionable tips to help you navigate your freelance journey!

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Lizzie Davey delve into effective strategies for managing scope creep and handling client feedback delays. They share their experiences and provide actionable advice such as setting strict project boundaries, clarifying feedback deadlines, and demonstrating expertise early on to establish respect and professional relationships. Tune in to learn how to protect your business while fostering better client interactions through honest conversations and robust contracts.

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

Join host Treasa Edmond and special guest co-host Lizzie Davey in this episode of Boss Responses as they share invaluable strategies for reaching out to and attracting the right clients. They give practical tips for forming relationships with potential clients, warm pitching, and qualifying clients. You'll learn why it's essential to work with clients who value your work and how to promote yourself effectively to ensure your proposals stand out. Don't miss this engaging discussion full of advice to enhance your marketing efforts and client connections!

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In the 50th episode of the Boss Responses podcast, host Treasa Edmond celebrates the journey of starting the podcast and shares an insightful discussion with special guest, Jessica Walrack—founder of All Things Freelance Writing and a seasoned freelance finance journalist. They go deep into the importance of niching down in freelance writing and transitioning from outbound to inbound marketing. 

Jessica shares her experience of navigating the freelance industry, honing her niche, and building a successful inbound client strategy. The episode also covers the impact of consistent marketing, building trust with clients, and breaking the feast and famine cycle. 

If you are looking to grow and optimize your business, you'll want to join Treasa and Jessica for an episode full of practical insights.

About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.

Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter 

Connect with Jessica on LinkedIn 

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

Ever wondered how to turn difficult client interactions into successful collaborations? Discover the secrets to managing unorganized clients, conflicting instructions, and never-ending revisions in this engaging episode of Boss Responses. Host Treasa Edmond and guest Jessica Walrack share their experiences and frustrations, offering actionable strategies to guide clients towards providing clear instructions, setting boundaries, and knowing when it’s time to seek better-fitting clients.

They also share insights into the importance of clear and effective client relationships from the outset, and how to position yourself as a subject matter expert while fostering equal partnerships with your clients. Tune in for practical advice that every freelancer and business owner needs to hear!

About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.

Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter 

Connect with Jessica on LinkedIn

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!