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In this episode of the Boss Responses podcast, Treasa Edmond and her guest co-host Lizzie dive into the ever-relevant topic of the feast and famine cycle, something every freelancer and business owner faces at some point. They look at the challenge of managing fluctuating workloads and offer practical advice on how to maintain consistency by properly managing deadlines. Lizzie and Treasa share insights on how knowing your limits, setting realistic goals, and cultivating community connections can help sustain a healthy freelance business. They also explore the benefits of securing repeat clients and the importance of never stopping your marketing efforts. Tune in for a conversation filled with actionable tips to help you navigate your freelance journey!

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Lizzie Davey delve into effective strategies for managing scope creep and handling client feedback delays. They share their experiences and provide actionable advice such as setting strict project boundaries, clarifying feedback deadlines, and demonstrating expertise early on to establish respect and professional relationships. Tune in to learn how to protect your business while fostering better client interactions through honest conversations and robust contracts.

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

Join host Treasa Edmond and special guest co-host Lizzie Davey in this episode of Boss Responses as they share invaluable strategies for reaching out to and attracting the right clients. They give practical tips for forming relationships with potential clients, warm pitching, and qualifying clients. You'll learn why it's essential to work with clients who value your work and how to promote yourself effectively to ensure your proposals stand out. Don't miss this engaging discussion full of advice to enhance your marketing efforts and client connections!

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In the 50th episode of the Boss Responses podcast, host Treasa Edmond celebrates the journey of starting the podcast and shares an insightful discussion with special guest, Jessica Walrack—founder of All Things Freelance Writing and a seasoned freelance finance journalist. They go deep into the importance of niching down in freelance writing and transitioning from outbound to inbound marketing. 

Jessica shares her experience of navigating the freelance industry, honing her niche, and building a successful inbound client strategy. The episode also covers the impact of consistent marketing, building trust with clients, and breaking the feast and famine cycle. 

If you are looking to grow and optimize your business, you'll want to join Treasa and Jessica for an episode full of practical insights.

About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.

Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter 

Connect with Jessica on LinkedIn 

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

Ever wondered how to turn difficult client interactions into successful collaborations? Discover the secrets to managing unorganized clients, conflicting instructions, and never-ending revisions in this engaging episode of Boss Responses. Host Treasa Edmond and guest Jessica Walrack share their experiences and frustrations, offering actionable strategies to guide clients towards providing clear instructions, setting boundaries, and knowing when it’s time to seek better-fitting clients.

They also share insights into the importance of clear and effective client relationships from the outset, and how to position yourself as a subject matter expert while fostering equal partnerships with your clients. Tune in for practical advice that every freelancer and business owner needs to hear!

About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.

Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter 

Connect with Jessica on LinkedIn

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Jessica Walrack discuss the challenges of finding clients, especially during economic downturns. They explore strategies to attract clients, reach out effectively, and emphasize the significance of relational marketing over cold emails. The conversation covers how to leverage past clients, build sincere connections on LinkedIn, optimize LinkedIn profiles, and the importance of showcasing case studies and client testimonials. Tune in for some practical insights on maintaining a consistent influx of clients without the need for straight cold outreach.

About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.

Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter 

Connect with Jessica on LinkedIn 

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses podcast, host Treasa Edmond and guest Jessica Walrack discuss the challenges of balancing steady, profitable work with maintaining creative energy and content quality. Both share their personal journeys of handling constant deadlines, recognizing early signs of burnout, and developing strategies to gauge personal limits. They also emphasize the importance of setting boundaries, regularly evaluating projects, and continually moving up in client quality and work standards to prevent burnout. This episode is a must-listen for freelancers and business owners aiming to sustain a healthy and thriving business.

About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.

Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter 

Connect with Jessica on LinkedIn 

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

What if you could transform your one-off clients into loyal, long-term partners? Join us on this episode of the Boss Responses podcast as host Treasa Edmond sits down with Jessica Walrick, the mastermind behind All Things Freelance Writing.

Jessica and I tackle Leigh's question of how to create repeat and retainer work. Whether you're struggling to keep clients coming back or simply want to refine your approach, we promise this episode is packed with actionable strategies to strengthen your client relationships and secure ongoing projects.

About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.

Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter 

Connect with Jessica on LinkedIn 

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses podcast, host Treasa Edmond welcomes Liz Heflin for her final episode of the week and  an in-depth discussion on setting freelance rates. Liz shares her journey, starting from her early days of charging minimum wage to her current position of offering high-value content services. The episode covers key strategies for setting rates, dealing with rate-related imposter syndrome, negotiating with clients, and building lasting partnerships. Treasa and Liz provide actionable advice for freelancers to confidently set and adjust their rates, ensuring they get paid what they're worth while maintaining successful client relationships.

About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!

Links You Might Want
Check out Liz's Inkwell community 

Connect with Liz on LinkedIn 

Interested in Liz's "Find Your Floor" course? Learn more about it.  

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Send us a text

In this episode of the Boss Responses podcast, host Treasa Edmond and guest  Liz Heflin address the doubts and challenges faced by freelancers, especially when dealing with imposter syndrome and low-paying clients. They respond to a question from Paul, a 10-year freelance veteran struggling to make ends meet and doubting his abilities. Treasa and Liz provide practical advice on paying attention to your mental health, raising rates, and finding better clients. The episode emphasizes the importance of a positive mindset, proactively seeking quality clients, and effectively managing client relationships to overcome self-doubt and grow a successful business.

About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!

Links You Might Want
Check out Liz's Inkwell community 

Connect with Liz on LinkedIn 

Interested in Liz's "Find Your Floor" course? Learn more about it.  

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!