Welcome to the Water Quality Association Podcast. Learn more at https://wqa.org.

Artificial intelligence is changing the way businesses operate—but what does that actually look like inside a water treatment company?

In this episode, host Wes Bleed talks with Mike Baird, CEO of Aquamor, about how his company is using AI agents to reduce friction, improve consistency, and support employees across multiple departments.

Topics include:

• What Mike means by "assisted intelligence"

• How AI agents differ from simply using ChatGPT

• Using AI to support customer service, operations, and reporting

• The role of SOPs in successful AI implementation

• Lessons learned from real-world AI deployment

• Potential applications for water treatment dealers and manufacturers

• Measuring ROI and organizational impact

• How business leaders can stay current in a rapidly changing AI landscape

Whether you're just beginning to explore AI or already experimenting with it in your business, this conversation offers practical insights from a water industry leader actively putting these tools to work.