43% and Rising

43% and Rising

By EARNESTBusinessEntrepreneurshipMarketingCareers
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43% and Rising episodes

  • Charlotte Parks-Taylor – Making sustainable choices

    Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.

    She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.

    49 min
  • Larissa Vince – Balancing ambition with life

    How do you get everything you want from life and work? 

    Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.

    She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.

    Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present.

     

    46 min
  • The Strategals – Earnest Holiday Special

    How do women succeed in a working world designed by men?

    There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.

    Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back. 

     

    1 hr 28 min
  • Juliet Purcell – Finding your niche

    How do you find your marketing niche?


    Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the  world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo.

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    Find out more about Juliet: https://www.linkedin.com/in/julietpurcell/ 

    43 min
  • Olivia Mae Hanlon – Bridging the digital skills gap

    How do you guide young hires to greatness?


    Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires.

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    Find out more about Olivia: https://www.linkedin.com/in/olivia-mae-hanlon/

    Join the Girls in Marketing community: https://girlsinmarketing.com 

    Check out the books discussed in this episode:

    https://www.waterstones.com/book/work-like-a-woman/mary-portas/9781784163624

    https://www.waterstones.com/book/how-women-rise/sally-helgesen/marshall-goldsmith/9781847942258 

    53 min
  • Raina Roberts – Getting comfortable with discomfort

    How do you become comfortable with discomfort at work? 

    Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work.

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    Learn more about Raina: https://www.linkedin.com/in/raina-roberts-2ba541108/ 

    Get involved with Bloody Good Period: https://www.bloodygoodperiod.com 

    Or take a look at StackAdapt: https://www.stackadapt.com 

     

    52 min
  • Clair Heaviside – Creative culture-setting

    How do you create a culture for creativity? 

    Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish.

    Please note: due to some technical issues on our end, the audio quality is a little rough when our host Beatrice speaks. But Clair sounds perfect, and she's the person you'll want to hear from anyway!

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    Find out more about Clair's agency Serotonin here: https://www.serotonin.co.uk

    Learn more about Clair via LinkedIn: https://www.linkedin.com/in/clairheaviside/

    Or check out Freshwalks: https://www.freshwalks.co.uk 

    49 min
  • Olivia Day – Overcoming imposter syndrome

    How do you ‘fake it til you make it’?

    Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona. 

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    Find out more about Olivia: https://www.linkedin.com/in/olivia-day-798447157/ 

    Or check out Digitaloft: https://digitaloft.co.uk 

     

    44 min
  • Maria Winn – Strength and self-confidence

    How do you ease off yourself, when you’re a perfectionist at heart?

    Maria Winn, CMO at Mitie, used her background in engineering to approach marketing as a science as well as an art. She talks with us about overcoming perfectionism, the importance of being commercially minded no matter your role, and how to feel comfortable as a woman in more traditional working environments.

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    You can find Maria on LinkedIn: https://www.linkedin.com/in/maria-winn/

    38 min
  • Cindy Gallop – Blowing up the ad industry

    How do you think advertising can embrace the sex lives of its audiences’? 

    Cindy Gallop, Founder and CEO of Make Love Not Porn – the social sex sharing platform on a mission to revolutionise the porn industry, has had an action-packed career in some of the world’s biggest agencies. She talks with us about why advertising should stop being so prudish about sex and, in her words ‘to get the f**k out of a racist, misogynistic industry and start building our own businesses’.

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    Support Cindy's business: makelovenotporn.tv

    Partner with Cindy: [email protected]

    Or subscribe to Dear Cindy: https://dearcindy.substack.com/ 

    45 min

About 43% and Rising

From the publisher's feed

43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry.