EdUp PCO

43. Carrie Phillips (UA Little Rock): How Higher Ed Marketers are Adapting to the Transforming Market


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It’s YOUR time to #EdUpPCO

 

In this episode,

 

YOUR guest is Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock.

 

YOUR host is Amrit Ahluwalia⁠⁠, Executive Director of Continuing Studies at Western University in London, Ontario, Canada. This episode was edited and produced by Kyling Reddington.


Some key questions we tackle:

·      How do university marketers balance brand marketing and program promotion efforts?

·       What are some of the industries you’re watching forexamples of experiments to try in the higher ed space?

·      What are the most common misconceptions colleagues across the institution tend to have about institutional marketing?

 

Listen in to #EdUp!

 

Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!


Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠

Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!


We make education YOUR business!

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