David sits down with Dustin Campbell, co-founder of Persistence Management Holdings and Persistently, to unpack his journey from investment banking to private equity — and the powerful lessons he learned along the way. In Part One, Dustin shares how a turnaround mentor reshaped his thinking about systems and culture, and why those insights convinced him that culture is more than a differentiator — it’s the driver of performance.

43. Culture as the Catalyst: Dustin Campbell’s Journey from Private Equity to Persistently (Part 1)

Most leaders know that a strong culture is a foundation for building a great organization, but great cultures don't just happen on their own. Rather, they're designed and built systematically, brick by brick.  Each week, join David J. Friedman, the best-selling author of Culture by Design, as he speaks with extraordinary leaders, from all walks of life, and they share their biggest successes, failures, and lessons learned on their culture journeys.  If you're searching for the best insights on building a high-performing culture, then Culture Architects, a production of CultureWise, is for you.

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Most leaders know that a strong culture is a foundation for building a great organization, but great cultures don't just happen on their own. Rather, they're designed and built systematically, brick by brick. Each week, join David J. Friedman, the best-selling author of Culture by Design, as he speaks with extraordinary leaders, from all walks of life, and they share their biggest successes, failures, and lessons learned on their culture journeys. If you're searching for the best insights on building a high-performing culture, then Culture Architects, a production of CultureWise, is for you.

Most leaders know that a strong culture is a foundation for building a great organization, but great cultures don't just happen on their own. Rather, they're designed and built systematically, brick by brick.&nbsp;&nbsp;Each week, join David J. Friedman, the best-selling author of Culture by Design, as he speaks with extraordinary leaders, from all walks of life, and they share their biggest successes, failures, and lessons learned on their culture journeys.&nbsp;&nbsp;If you're searching for the best insights on building a high-performing culture, then Culture Architects, a production of CultureWise, is for you.

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43. Culture as the Catalyst: Dustin Campbell’s Journey from Private Equity to Persistently (Part 1)

43. Culture as the Catalyst: Dustin Campbell’s Journey from Private Equity to Persistently (Part 1)

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