What does it truly mean to be coachable in sales? In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Ian Grace, VP of Sales at Ocrolus, to explore the power of coachability, feedback, and continuous improvement.

Ian shares how top sales performers embrace feedback—not just by listening but by actively applying it. He introduces the Start, Stop, Continue framework as a practical way to give actionable feedback that sticks. The conversation also dives into the importance of real-time coaching and the top traits that separate elite salespeople from the rest.