Episode 44 - Joris Merks-Benjaminsen discusses his book Online Brand Identity and techniques to design a winning digital brand strategy. Joris is the head of Digital Transformation at Google and an award-winning author. His previous book was Think and Grow Digital.

Stay tuned after the interview for five action items to immediately take advantage of the ideas and advice in this interview, and hear some bonus comments from Joris as well as some listener shout-outs.

Host Kevin Craine @Everyday_MBA