In this lively episode, Elzie engages with entrepreneur, author, and speaker Ramon Ray, exploring a range of topics from small business advocacy to personal branding. Ramon, the founder of Smart Hustle Media, shares insights into his multifaceted role and experiences, emphasizing the power of podcasting in building authentic connections and dedicated tribes.

Ramon delves into personal aspects of his life, touching on his nearly 30-year marriage, two adult children, and notable experiences like testifying before Congress and interviewing President Barack Obama. Ramon's perspective on faith, family, and business highlights the centrality of faith in everything he does, reflecting his genuine desire to help others.

Ramon provides valuable insights into the principles of building trust and attention, emphasizing the importance of authenticity in the process. The discussion takes a practical turn as Elzie and Ramon explore the challenges of focus and mindset in entrepreneurship. The episode provides valuable takeaways on the nuances of entrepreneurship and relationship-building in the business landscape.

Episode Highlights:

04:01- Podcasting is the ultimate way, in my humble opinion, to build your best tribe. Podcasting is something you can't do halfway. People are going to either want to listen to it, download each episode, like getting an episode of SWAT, or take your best channel, whatever it is, they're going to even want to watch it, or they're not. So, that's why I find that podcasting is the ultimate tool of connectivity.

26:07 - Many business owners want sales. I'm a firm believer before they get sales, they should be seeking trust. Before they get trust, they have to have attention. That's why we teach that if you get attention from the right people and start to build trust with them over time, you will make a sale.

43:57 - I'm talking to people of faith. This world is competing against that. I do believe we're in a spiritual war. So, my advice is to be the best business owner you can be, with no shame or blemish. I mean, zero blemish. You have no room for error, no room for error, none, zero margin. So, you are the best business person in the world who happens to be a person of faith and then, whatever your devotions or your connection to God may be, mine may be different than yours in particular, but if we're talking to people who are on the same wavelength, be filled in that every day.

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