Episode 45 - Brian Solis discusses his book X: The Experience When Business Meets Design and the importance of recognizing that 'experiences' are the new brand. Brian is an award-winning author, a digital anthropologist and a respected futurist. His best-selling books including What’s the Future of Business and The End of Business as Usual.

Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview and hear bonus comments from Brian.

Host, Kevin Craine @Everyday_MBA